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Johnnie-O
johnnie-o.com ↗
BF2025
All brands on Black Friday

What did Johnnie-O do on Black Friday?

On November 28, 2025, Johnnie-O ran up to 35% off sitewide, via "Discount." Independently captured from johnnie-o.com — not aggregator copy.

The offer on the day

JOHNNIE-O.COM

Homepage · captured Nov 30, 2025

25% off orders $200+ or 35% off orders $300+

35%

Depth on the day

Depth on the day

35%

▲ +2.4 pts · vs its active-promo avg

Vs discounters

-9 pts

▼ below avg · 44% among discounters

Headline offer
25% off orders $200+ or 35% off orders $300+
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Johnnie-O ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Johnnie-O homepage updates

Johnnie-O homepage updates capture

Captured Nov 30, 2025.

Johnnie-O on email

Up to 35% Off Fan Styles

Captured Nov 30, 2025.

Johnnie-O on paid media

Shop Johnnie-O style.

Captured Nov 29, 2025.

Johnnie-O on social

LSU @ Ole Miss next season is going to be absolute cinema. I may have to attend https://t.co/vAesS6u08P

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Johnnie-O's competitive set

Benchmark on the same fields

Johnnie-O’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Johnnie-OJohnnie-O
33%
50%
4
This page
Peter MillarPeter Millarpetermillar.com
98
Open profile →
TravisMathewTravisMathewtravismathew.com
95
Open profile →
Vineyard VinesVineyard Vinesvineyardvines.com
92
Open profile →
Southern TideSouthern Tidesoutherntide.com
88
Open profile →
Faherty BrandFaherty Brandfahertybrand.com
84
Open profile →
Greyson ClothiersGreyson Clothiersgreysonclothiers.com
82
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Johnnie-O on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Johnnie-O.

YearHeadline offerDepth
202525% off orders $200+ or 35% off orders $300+35%

What teams ask about Black Friday 2025

Answered from our data
Does Johnnie-O offer Black Friday discounts?
Yes — on November 28, 2025, Johnnie-O ran 25% off orders $200+ or 35% off orders $300+.
How deep was Johnnie-O's Black Friday discount?
Johnnie-O's peak Black Friday 2025 discount was 35%. — 9 points shallower than the average among brands that discounted that day.
What promotional mechanic did Johnnie-O use for Black Friday?
Johnnie-O ran Black Friday 2025 as "Discount."
Was Johnnie-O's Black Friday discount sitewide or limited to select items?
Johnnie-O's Black Friday 2025 discount was sitewide.
Is Johnnie-O's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Johnnie-O use for Black Friday?
Johnnie-O's Black Friday 2025 offer was eligible on: online, app, in-store.