What every tracked brand did on Black Friday.
Across 2,373 tracked brands, 39.1% ran no percentage discount; those that did averaged 43.9%. The biggest day of the year in retail. What every tracked brand ran on the day — homepage, email, paid media, and social. As captured on November 28, 2025.
Average depth
43.9%
among discounters
Ran no % discount
39.1%
of 2,373· brands filed
Named a figure
84.7%
of 1,710· that ran a promo
Where every tracked brand landed on depth
Share of 2,373 brandsThe average describes a pile-up rather than a strategy. The read is at the edges: who stated no percentage discount, and who used the day to clear.
Open a brand’s report
Every row opens what that brand ran on the day: homepage, email, paid creative, and organic social, with the exclusions it wrote into the fine print.
Start from a brand instead
Know who you want? Go straight to the brand.
Land on the retailer first and open the moment from there — where a brand ran Black Friday, its record sits right beside the full profile.