Peter Millar’s marketing, tracked daily.
The latest creative Peter Millar puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Peter Millar
ShopVision captures the public marketing we see from Peter Millar every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Peter Millar use?
All channelsPaid media is Peter Millar's most-used channel. Jump to a channel below, or read straight down.
Peter Millar homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
Peter Millar on email
48 capturedCadence
~3.7/ wk
Last 30 days
16
▼ 6%· vs prior 30d

Fall Footwear In All Types Of Texture
Oct 6, 2026

Two Looks, Iconic eb66 Performance
Oct 4, 2026

Shipping’s On Us
Oct 3, 2026

Start Exploring Today
Oct 2, 2026

Flannel Shirts: The Heroes Of Fall
Oct 1, 2026

Two New Hybrid Jackets And Vests
Sep 29, 2026

The Best Boots For Fall
Sep 27, 2026

Style Potential: Long-Sleeve Polos
Sep 24, 2026

The Crown Outerwear Collection
Sep 22, 2026

Sneakers To Stride Into Fall
Sep 20, 2026

Celebrating 25 Years Of Peter Millar
Sep 17, 2026

Add Texture To Your Fall Pants Lineup
Sep 15, 2026
Peter Millar on paid media
372 capturedCadence
~54/ wk
Last 30 days
230
Top platform

25th Anniversary Cashmere
Oct 6, 2026 · Meta

New Camden Chelsea Boot
Sep 30, 2026 · Meta

Crown Flex Long-Sleeve Polo
Sep 29, 2026 · Meta

Peter Millar Official | Luxury Apparel, Everyday Style
Sep 25, 2026 · Meta

Transitional Outerwear
Sep 24, 2026 · Meta

Sep 23, 2026 · Meta

Classic Casual Style
Sep 22, 2026 · Meta

Perth Performance Pullover
Sep 21, 2026 · Meta
Peter Millar's competitive set
Benchmark on the same fieldsPeter Millar’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Peter Millar on social
182 capturedCadence
~14/ wk
Last 30 days
60
Top platform
X
The signature Peter Millar experience, now in The Mall at Short Hills. We look forward to welcoming you.
Oct 6, 2026 · Instagram
Over a whisky with @Matt Ryan, in the heart of Scotland.
Oct 5, 2026 · Tiktok
Over a whisky with @its_mattryan, in the heart of Scotland.
Oct 4, 2026 · Facebook
A rewind of the day in Scotland. Whisky tasting, sightseeing, shopping, and a look made for everything in between.
Oct 3, 2026 · Instagram
@its_mattryan, in the perfect evening look.
Oct 2, 2026 · Facebook
Sights and sounds from The Old Course. @Dunhill Links #PeterMillar #AlfredDunhillLinks #Golf
Oct 1, 2026 · Tiktok
A few familiar faces in the @dunhilllinks gifting suite.
Sep 30, 2026 · Instagram
Scotland in its finest light. Ready for a beautiful week at the @dunhilllinks.
Sep 29, 2026 · Instagram
Twenty-five years ago, Peter Millar was founded in Raleigh. This fall, we're celebrating that milestone in the city that has shaped our story from the very beginning. #PeterMillar
Sep 28, 2026 · Tiktok
We are Peter Millar, Part VII: Scott Mahoney, CEO
Sep 26, 2026 · Facebook
We are Peter Millar, Part VI: Christian Murphy, Legacy Knitwear Partner
Sep 25, 2026 · Instagram
We are Peter Millar, Part V: @rachel_kuehn_ , Professional Golfer
Sep 24, 2026 · Instagram