Athleta’s marketing, tracked daily.
The latest creative Athleta puts in front of shoppers — homepage, email, paid media, social, sms and push — captured on the day each one changed.
Latest creative
As of October 6, 2026
What we track on Athleta
ShopVision captures the public marketing we see from Athleta every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 6 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMSPush
- Dataset
- Live
Which channels does Athleta use?
All channelsHomepage is Athleta's most-used channel. Jump to a channel below, or read straight down.
Athleta homepage updates
2,607 capturedCadence
~255/ wk
Last 30 days
1091
Athleta on email
1,023 capturedCadence
~98/ wk
Last 30 days
422
Athleta on paid media
1,522 capturedCadence
~147/ wk
Last 30 days
631
Top platform
Athleta on sms
47 capturedCadence
~4.0/ wk
Last 30 days
17
—· vs prior 30d
Athleta on push
65 capturedCadence
~9.1/ wk
Last 30 days
39
▲ 117%· vs prior 30d
Top platform
Android
Promotional history, record by record
4,915 records · latest 5 shown4,910 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Athleta's competitive set
Benchmark on the same fieldsAthleta’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
American Eagleae.com
Abercrombie & Fitchabercrombie.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Athleta on social
1,210 capturedCadence
~98/ wk
Last 30 days
421
Top platform
TikTok
@zacposen & @josephaltuzarra have all the answers
Oct 6, 2026 · Tiktok
we could write a whole book about @alexachung on set for Old Navy x Altuzarra, but instead we’ll say it in 8 pictures p.s. fall’s most swoon-worthy designer collab is online + select stores now 💐
Oct 5, 2026 · Instagram
Spotted: @annasawai stepping out in our Heritage Suede Fringe Jacket and High-Rise Slim-Straight Jeans. Photo by TheStewartofNY/GC Images
Oct 4, 2026 · Instagram
The Marled Wool-Cotton Fringe Sweater has all the makings of a keepsake. Link in bio to shop.
Oct 3, 2026 · Instagram
every print is a chapter and every look is a story. shop Old Navy x Altuzarra 📚
Oct 2, 2026 · Tiktok
@josephaltuzarra made this collection for the #booktok girlies. Old Navy x Altuzarra online + in select stores now
Oct 1, 2026 · Tiktok
New fall favorites: Italian wool coats, flannels that already feel lived-in, and an iconic ‘80s sweater, reissued from our Archive. Shop now: https://bit.ly/BR_OctoberEdit
Sep 30, 2026 · Facebook
the perfect companion to our ALTUZARRA collab? dark denim full of polished possibilities at the 🔗
Sep 29, 2026 · Facebook
Denim DNA. Passed down through generations. Reinvented for the times. Denim is ours — and yours —always. In new loose fits and sturdy layers. Link in bio to shop.
Sep 28, 2026 · Tiktok
all that’s missing is a pile of crunchy leaves 🍂 @erricacox
Sep 27, 2026 · Tiktok
Leather and suede is in our DNA, crafted to stand the test of time.
Sep 26, 2026 · Instagram
That’s a wrap on Athleta Quest! Last week, more than 250 of our HQ teammates came together in San Francisco for Athleta Quest, an Athleta tradition since 2006 that gives our team the chance to step away from the day-to-day and experience our brand through movement, connection and community. We spent the day moving together through experiences from ballet and Pilates to pickleball, recovery and meditation. We gave back to our community, tried new things and connected with teammates from across the business. Athleta Quest is one of the ways we bring our brand to life from the inside out. Thank you to everyone who showed up, stepped outside their comfort zone and made the experience so special. This is Team Athleta. 🤍
Sep 25, 2026 · Linkedin