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Athleta’s marketing, tracked daily.

The latest creative Athleta puts in front of shoppers — homepage, email, paid media, social, sms and push — captured on the day each one changed.

Latest creative

As of August 22, 2026
  • Paid media capture

    Paid media

    Meta

    Aug 22, 2026

  • Falling for our new arrivals.

    Social

    Tiktok

    Falling for our new arrivals.

    Aug 22, 2026

What we track on Athleta

ShopVision captures the public marketing we see from Athleta every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
6 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
Data types
HomepageEmailPaid mediaSocialSMSPush
Dataset
Live

Which channels does Athleta use?

All channels

Homepage is Athleta's most-used channel. Jump to a channel below, or read straight down.

Athleta homepage updates

2,305 captured
Cadence
~183/ wk
Last 30 days
786

Athleta on email

677 captured
Cadence
~78/ wk
Last 30 days
336
  • Chill looks loading 🔋 HALF OFF sweatshirts, hoodies & sweatpants

    Chill looks loading 🔋 HALF OFF sweatshirts, hoodies & sweatpants

    Aug 15, 2026

  • Caramel & cocoa: The new neutrals

    Caramel & cocoa: The new neutrals

    Aug 11, 2026

Athleta on social

1,001 captured
Cadence
~93/ wk
Last 30 days
398
Top platform
TikTok

Athleta on sms

21 captured
Cadence
~4.7/ wk
Last 30 days
20

Athleta on push

18 captured
Cadence
~4.2/ wk
Last 30 days
18
New· vs prior 30d
Top platform
Android

Promotional history, record by record

5,033 records · latest 5 shown
CapturedChannelOfferDepth
Aug 22, 2026email50% Off with Code FIFTYDiscount
Aug 22, 2026email40% Off Everything Ends 8/24Discount
Aug 22, 2026email60% Off Limited-Time DealsDiscount
Aug 22, 2026emailEarn GapCash on $50+ PurchasesLoyalty Points
Aug 22, 2026emailRedeem GapCashLoyalty Points

5,028 more offers sit before Aug 22, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Athleta's competitive set

Benchmark on the same fields

Athleta’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
AthletaAthleta
33%
80%
6
This page
American EagleAmerican Eagleae.com
92
Abercrombie & FitchAbercrombie & Fitchabercrombie.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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