What did Warby Parker do on Black Friday?
On November 28, 2025, Warby Parker ran up to 20% off on select collections, via "Discount." Independently captured from warbyparker.com — not aggregator copy.
The offer on the day
WARBYPARKER.COM
Homepage · captured Nov 30, 2025
15-20%
20%
Depth on the day
Depth on the day
20%
▼ -10.9 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 15-20%
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- Rx frames, contacts
- Shipping
- —
What ran on each channel
4 channelsWhat Warby Parker ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Warby Parker homepage updates
Warby Parker homepage updates capture
Captured Nov 30, 2025.
Warby Parker on email
Recognize them?
Captured Nov 30, 2025.
Warby Parker on paid media
Warby Parker Inc.
Captured Nov 28, 2025.
Warby Parker on social
Fuel for your Sunday shopping. Hope to see you at our newest stores. 🦃 Village District at Raleigh, NC 🦃 The Village of Cross Keys in Baltimore, MD 🦃 Logan Circle in Washington, DC 🦃 Ridge Hill in Yonkers, NY 🦃 Ridgewood in Ridgewood, NJ 🦃 Deer Park in Deer Park, IL
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Warby Parker's competitive set
Benchmark on the same fieldsWarby Parker’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Felix Grayfelixgray.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Warby Parker on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Warby Parker.
What teams ask about Black Friday 2025
Answered from our data- Does Warby Parker offer Black Friday discounts?
- Yes — on November 28, 2025, Warby Parker ran 15-20%.
- How deep was Warby Parker's Black Friday discount?
- Warby Parker's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Warby Parker use for Black Friday?
- Warby Parker ran Black Friday 2025 as "Discount."
- Was Warby Parker's Black Friday discount sitewide or limited to select items?
- Warby Parker's Black Friday 2025 discount was on select collections.
- Is Warby Parker's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Warby Parker use for Black Friday?
- Warby Parker's Black Friday 2025 offer was eligible on: online, in-store, app.