Warby Parker’s marketing, tracked daily.
The latest creative Warby Parker puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Warby Parker
ShopVision captures the public marketing we see from Warby Parker every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Warby Parker use?
All channelsPaid media is Warby Parker's most-used channel. Jump to a channel below, or read straight down.
Warby Parker homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Warby Parker on email
78 capturedCadence
~6.1/ wk
Last 30 days
26
▼ 7%· vs prior 30d

Introducing Iris Edition (again!)
Oct 6, 2026

Shop our new collection early!
Oct 5, 2026

You can’t miss them
Oct 4, 2026

New! (But also old.)
Oct 2, 2026

Kind of like a $95 makeover
Oct 1, 2026

Introducing favorites in fresh colors
Sep 30, 2026

These details are distinctive
Sep 29, 2026

You know them, you love them
Sep 28, 2026

Keep an eye on them
Sep 27, 2026

Problem solved
Sep 26, 2026

Get the most from your benefits
Sep 25, 2026

The Italian way
Sep 24, 2026
Warby Parker on paid media
384 capturedCadence
~35/ wk
Last 30 days
152
Top platform
Meta

Add a pair and save
Oct 6, 2026 · Meta

Starting at $95
Oct 1, 2026 · Meta

We reopened in Dallas
Sep 26, 2026 · Meta

Free shipping, free returns
Sep 25, 2026 · Meta

Warby Parker
Sep 24, 2026 · Meta

We’re now open in North Charleston
Sep 18, 2026 · Meta

We’re now open in North Charleston
Sep 16, 2026 · Meta

New takes on classic shapes
Sep 15, 2026 · Meta

Arch Manning wears Warby
Sep 11, 2026 · Meta

Warby Parker
Sep 9, 2026 · Meta
Promotional history, record by record
236 records · latest 5 shown231 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Warby Parker's competitive set
Benchmark on the same fieldsWarby Parker’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Warby Parker on social
56 capturedCadence
~2.1/ wk
Last 30 days
9
▼ 65%· vs prior 30d
Top platform
Instagram
Introducing Iris Edition (again!). Our mixed-material, utterly one-of-a-kind frames have returned in freshened-up styles.
Oct 6, 2026 · Instagram
Warning: side effects of Penn may include excessive selfies
Oct 3, 2026 · Instagram
Penn: sending clear signals with mixed materials
Sep 30, 2026 · Instagram
You’ve got mail! Rounding up our favorite postcards from the NY Art Book Fair this weekend @printedmatter_artbookfairs
Sep 29, 2026 · Instagram
Fresh off the newsstand
Sep 25, 2026 · Instagram
A pair of glasses can change a child’s life. That’s why Bloomberg Philanthropies is partnering with @visiontolearn and @warbyparker to expand our school-based vision program to seven new U.S. cities—helping more students access vision screenings, eye exams, and glasses so they can see clearly and thrive in the classroom. 👓 ✏️📚 Hear from @bloombergdotorg Public Health lead Kelly Henning, @visiontolearn Founder Austin Beutner, and @warbyparker Co-Founder & Co-CEO @neilblumenthal about the partnership and how it will help bring essential vision care to more students.
Sep 24, 2026 · Instagram
Archival Edit returns with dialed-up details and fall-ish polish
Sep 22, 2026 · Instagram
Arch Manning is back on Team Warby for season two—and his vision has never been clearer. Shop his go-to frame picks: https://warby.me/4gX14B9
Sep 14, 2026 · Youtube
@warbyparker reissued Spike’s favorite glasses!!! I love collaborating with Spike and Warby Parker, so shooting this was so much fun. Thank you @oodlesofpain , @internetfamous , @henryzimmerman , @skylarrrrrrrrrrrrrr , and, of course, @popowendy my forever muse. All clothes are from Spike’s personal wardrobe! (Except my mom’s dress ;))
Sep 8, 2026 · Instagram
Making some last-minute adjustments with @ArchManning before the season starts tomorrow. https://t.co/lT5Py1QtLN
Sep 4, 2026 · X
Your favorite director’s favorite glasses are back. Spike Jonze has worn Warby Parker for over a decade. He collected enough pairs along the way that he eventually asked us if we’d reissue some of his favorites. So we did. Four sold-out styles from the archives, chosen by Spike and photographed by Humberto Leon on Jerry Hsu, Jane Moseley, Skylar-Bree Takyi, Henry Zumbrunnen, and Wendy Leon. Spike Jonze x Warby Parker, out now. All proceeds go to Pupils Project.
Sep 1, 2026 · Facebook
Consider these new stores as your sign to take one more scenic route this summer 🚙 📍 Vinings Jubilee in Atlanta, GA 📍 Beechwood Shopping Center in Athens, GA 📍 Germantown Collection in Germantown, TN 📍 Apache Mall in Rochester, MN
Aug 31, 2026 · Facebook