Thule’s marketing, tracked daily.
The latest creative Thule puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Thule
ShopVision captures the public marketing we see from Thule every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Thule use?
All channelsPaid media is Thule's most-used channel. Jump to a channel below, or read straight down.
Thule homepage updates
88 capturedThule on email
14 captured
Unlock more adventure with your truck
Aug 19, 2026

Thanks for signing up!
Aug 17, 2026

From campus to commute: Bags that go further
Aug 11, 2026

From daytime discovery to nighttime recovery
Aug 4, 2026

Activate your account at thule.com
Jul 31, 2026

Final day! Highways to Hideaways closes tonight
Jul 28, 2026

Get outside together + win a glamping getaway!
Jul 22, 2026
Thule on paid media
167 capturedPromotional history, record by record
12 records · latest 1 shown11 more offers sit before Aug 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Thule's competitive set
Benchmark on the same fieldsThule’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Thule on social
55 capturedWe’re simply proud to call these guys our friends. #bringyourlife
Aug 20, 2026 · Instagram
A collection of summer moments captured by our Thule ambassadors. ☀️ Today, we celebrate the power of photography to take us back to where we’ve been, and inspire us to where we could go next. Happy World Photography Day. 🌍📸 #bringyourlife
Aug 19, 2026 · Instagram
Cycling is about more than the ride. It’s about moving forward, connecting with others and finding where you belong. Discover the full story of @circles_jp and the people behind it through the link in our bio. #bringyourlife
Aug 16, 2026 · Instagram
Less than a year after becoming a mother, she’s back at the very top. Beyond limits. Beyond expectations. Sarah Sjöström, you inspire us.
Aug 13, 2026 · Instagram
Throwback to chasing the eclipse in Utah, 2024. Tonight, the sky puts on another show. 🌑
Aug 12, 2026 · Instagram
Summer invites us outside – and this month, Thule Outdoor Club News follows adventures on the water, on two wheels, and into the mountains with Thule ambassadors around the world. Hosted by Maria Pietilä Holmner and Hans Olsson, this episode celebrates the many ways people connect with nature during the summer season. Big wave surfer Justine Dupont shares practical surfing tips before we head to Japan to experience a unique local surf culture. We also join an unforgettable kayaking adventure with Ninja the dog, go behind the scenes of one of Thule's biggest summer bike productions, and discover why some of the best adventures are often closer than we think. The journey continues with Annie Ford exploring the mountains of Kyrgyzstan, followed by highlights from the Adventure Camping event in Innsbruck, where the outdoor community comes together to share stories, experiences, and a passion for life outside. From ocean waves and peaceful waterways to mountain landscapes and cycling culture, this episode is about discovering new places, meeting inspiring people, and making the most of summer outdoors. Watch more episodes from the Thule Outdoor Club News series here: https://www.youtube.com/playlist?list=PL2sEXdCW4_LqOwlHKgqOvH5H6JBqqJ3NU Subscribe for new monthly episodes and more stories from the Thule ambassador community. #Thule #BringYourLife #OutdoorAdventure #Surfing #Cycling #AdventureTravel #ThuleOutdoorClub
Aug 11, 2026 · Youtube
A few glimpses from behind the scenes with Kamma Takaya. Some moments are difficult to put into words. They are better felt. Discover the full story, Time Is Life Itself, via the link in our bio. #bringyourlife
Aug 10, 2026 · Instagram
Somewhere on the southern coast of Kyushu, time moves differently. We meet surfer and father Kamma Takaya, who shares the story of finding his own rhythm in life – somewhere between the ocean, family and the extraordinary feeling of being truly alive. #bringyourlife
Aug 9, 2026 · Instagram
The Japanese word ”en” has two meanings. This Sunday we are releasing two stories on our YouTube channel. Two stories connected by passion, community and a sense of belonging. One on two wheels. One in the waves. #bringyourlife
Aug 6, 2026 · Instagram
Breathtaking postcards from @davidahman summer adventures.🏔️☀️
Aug 3, 2026 · Instagram
The best summer days are the ones spent together. ☀️🫶 What has been you favourite trip this summer? #bringyourlife
Jul 30, 2026 · Instagram
Our August Store Events are just around the corner, bringing more opportunities to connect, get inspired, and spend time with fellow adventurers. Swipe through the carousel to see what’s happening this month, and find more details via the link in our bio. #bringyourlife
Jul 28, 2026 · Instagram