Osprey’s marketing, tracked daily.
The latest creative Osprey puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of August 21, 2026
Email
Our most sustainable collection, refreshed
Aug 19, 2026

Social
FacebookSummer's winding down, but running season isn't. Developed with elite athletes, the new Duro™/Dyna Pro™ Series is built for race-day performance with ultralight materials, seamless gear access and a secure, bounce-free fit when every second counts. Your next PR starts here. Explore the collection: https://www.osprey.com/backpacks-bags/outdoor-packs/trail-running-packs
Aug 21, 2026
What we track on Osprey
ShopVision captures the public marketing we see from Osprey every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Osprey use?
All channelsPaid media is Osprey's most-used channel. Jump to a channel below, or read straight down.
Osprey homepage updates
88 capturedOsprey on email
25 captured
Our most sustainable collection, refreshed
Aug 19, 2026

Discover the details behind Talon VSN^
Aug 15, 2026

An all-new take on an icon
Aug 12, 2026

Meet the packs that do it all, 24/7
Aug 8, 2026

This week only: double points on Driftshade 🌔
Aug 5, 2026

Fresh stories for your summer adventures
Aug 1, 2026

For one year only — meet Driftshade 🌔
Jul 29, 2026

The organized life starts here
Jul 26, 2026

Pack smart. Commute confidently 🎒
Jul 25, 2026

Meet the all-new Campus Essentials Bundle
Jul 22, 2026

Lock in for fall — Campus Collection is here 📚✨
Jul 18, 2026
Osprey on paid media
320 capturedOsprey on sms
1 capturedOsprey's competitive set
Benchmark on the same fieldsOsprey’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Osprey on social
114 capturedSummer's winding down, but running season isn't. Developed with elite athletes, the new Duro™/Dyna Pro™ Series is built for race-day performance with ultralight materials, seamless gear access and a secure, bounce-free fit when every second counts. Your next PR starts here. Explore the collection: https://www.osprey.com/backpacks-bags/outdoor-packs/trail-running-packs
Aug 21, 2026 · Facebook
From heading to class to touching grass, no fit is complete without the Flare. ✏️🌱
Aug 20, 2026 · Instagram
Go from work to weekend with the limited-edition Driftshade version of our Quasar commuter backpack. 💻🏔️ With a dedicated laptop sleeve, built-in organization and trail-ready comfort, it's designed for everyday carry and everyday adventure.
Aug 19, 2026 · Tiktok
Your day evolves. Your pack should too. Meet Talon™ VSN^, where iconic trail heritage meets elevated everyday carry.
Aug 17, 2026 · Tiktok
A major in carrying it all. 🎒📖 The Proxima 30 earns top marks for campus carry.
Aug 16, 2026 · Instagram
Flare 27 🤝 locked in 🤝 You
Aug 14, 2026 · Facebook
The details make the difference. Talon VSN^ reimagines an Osprey icon with water-resistant waxed fabrics, custom hardware and distinctive trims designed to elevate everyday carry. Explore the limited-edition collection via the link in bio.
Aug 12, 2026 · Instagram
Aim higher with VSN^ (Vision Above). Built on the iconic Talon legacy, the limited-edition Talon VSN^ is designed for life beyond the trail—elevating everyday carry with premium waxed fabrics, custom hardware and distinctive details. Shop Talon VSN^ at the link in bio. Talon, Vision Above and VSN^ are trademarks of Osprey Packs, Inc.
Aug 11, 2026 · Instagram
Campus-ready. Adventure-approved. 🏕️🎒 Do more with the Proxima 30.
Aug 10, 2026 · Tiktok
From class to grass, carry what you need. Add a little Flare to your study sessions. ☀️
Aug 8, 2026 · Facebook
Familiar meets functional. What more can you ask for in packs you rely on day in, day out? The 24/7 collection brings the fit and features of our technical packs to styles made to upgrade your every day. Find fresh colors and slings at the link in bio.
Aug 7, 2026 · Instagram
Class. Cruise. Explore. Repeat. 🔁 From campus commutes to trail detours, take the Flare with you.
Aug 6, 2026 · Tiktok