UPPAbaby’s marketing, tracked daily.
The latest creative UPPAbaby puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
A Closer Look at Kona 👀
Oct 6, 2026

Paid media
MetaOct 7, 2026

Social
InstagramTo every mom who laced up early, walked, ran, or just made it out the door: your movement matters. So happy we got to support @forallmothersorg & @strava at #YourMovementMatters last month. We love seeing a community that celebrates moms in sport and the real juggle of work, family, and finding time for yourself. Thanks for having us along for the ride. 📷: @bodymindbranding #forallmothers #joggingstroller #moms #community #sanfrancisco
Oct 7, 2026
What we track on UPPAbaby
ShopVision captures the public marketing we see from UPPAbaby every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does UPPAbaby use?
All channelsPaid media is UPPAbaby's most-used channel. Jump to a channel below, or read straight down.
UPPAbaby homepage updates
87 capturedCadence
~14/ wk
Last 30 days
58
▼ 3%· vs prior 30d
UPPAbaby on email
17 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 67%· vs prior 30d

A Closer Look at Kona 👀
Oct 6, 2026

Kona is here, and it's moving fast
Oct 2, 2026

Welcome to UPPAbaby ꕤ
Oct 1, 2026

The all-new Kona has officially landed. 💥
Sep 29, 2026

This Baby Safety Month, we've got your car seat covered
Sep 25, 2026

The countdown is on for the all-new Kona. ⏲️
Sep 23, 2026

Just arrived: The next generation of UPPAbaby Home
Sep 18, 2026

Mira V2 Keeps Baby Close
Sep 15, 2026

The Products Parents Love Most
Sep 10, 2026

Real Leather. Real Reason.
Sep 4, 2026

Your August wrapped: what everyone loved this month
Aug 31, 2026

Get Your Ride Ready for Fall
Aug 21, 2026
UPPAbaby on paid media
395 capturedCadence
~21/ wk
Last 30 days
90
Top platform
UPPAbaby on sms
16 capturedCadence
~2.1/ wk
Last 30 days
9
▲ 80%· vs prior 30d
Promotional history, record by record
10 records · latest 2 shown8 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
UPPAbaby's competitive set
Benchmark on the same fieldsUPPAbaby’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
UPPAbaby on social
124 capturedCadence
~14/ wk
Last 30 days
58
▲ 45%· vs prior 30d
Top platform
Instagram
To every mom who laced up early, walked, ran, or just made it out the door: your movement matters. So happy we got to support @forallmothersorg & @strava at #YourMovementMatters last month. We love seeing a community that celebrates moms in sport and the real juggle of work, family, and finding time for yourself. Thanks for having us along for the ride. 📷: @bodymindbranding #forallmothers #joggingstroller #moms #community #sanfrancisco
Oct 7, 2026 · Instagram
Spotted: Kona taking over a city near you. 👀 #citylife #uppababy #konacitytrail #billboard
Oct 6, 2026 · Tiktok
A moment of pause in a world that’s always on the move. #kona #babygear #stroller #uppababy #onthe move
Oct 5, 2026 · Facebook
Spotted: Kona taking over a city near you. 👀 Thanks to everyone who came along for the Kona City Trail and helped us make the city our playground. We can’t wait to see where Kona takes you next. #konacitytrail #stroller #uppababy #strolls #city
Oct 4, 2026 · Facebook
Well, that didn't take long. Kona is already a favorite, and select fashions are moving FAST. 👀 Have your eye on Kona? Don't wait. Shop now: https://uppababy.com/strollers/full-size/kona #kona #uppababy #babygear #limitedstock #midsizestroller
Oct 3, 2026 · Facebook
However your day looks, Kona is along for the ride. #konastroller #bts #uppababy #babygear #lifestyle
Oct 2, 2026 · Instagram
With features like these, who could need more? #strollers #kona #babygear
Oct 1, 2026 · Facebook
A little BTS from our Kona shoot 🎥 For this shoot, we wanted to bring Kona to life exactly where it belongs: in motion. From everyday errands to spontaneous plans, quick stops to full days out, we captured the real life moments that keep parents moving. Because Kona isn’t just made to get you from A to B. It’s made to keep up with everything in between.
Sep 30, 2026 · Instagram
Welcome, Kona. 🤍 Designed for life on the move, the Kona delivers the versatility parents expect from an everyday stroller in a lighter, more nimble footprint. Built to use from birth, Kona is ready from day one. The compact fold makes navigating smaller spaces a whole lot easier, while our signature spacious storage basket gives you plenty of room for, well… all the things. Comment KONA and we’ll send you the link, or head to our bio! #konastroller #uppababy #newstroller #midsize #babygear
Sep 29, 2026 · Instagram
TOMORROW. #konastroller #uppababy #stroller #comingsoon #babygear
Sep 28, 2026 · Instagram
Still thinking about how much fun we had in NYC last weekend 💙 From strolling through Central Park and getting to meet so many new friends albee baby | baby gear retailer, it was a morning we won’t be forgetting anytime soon. Next Stroll Tour stop, San Antonio! We’ll see you in a few weeks. 🫶 #uppababystrolltour #uppababy #community #stroll #nyc
Sep 27, 2026 · Facebook
IT’S HERE! The Kona City Trail starts today at 9am local time in 6 cities across the U.S.: 📍 Chicago, IL 📍 Portland, OR 📍 Washington, DC 📍 Santa Monica, CA 📍 Miami, FL 📍 Salt Lake City, UT The clues are live, the trail is waiting, and we can’t wait to see you out there! And remember… you’ll also have a chance to win our new Kona stroller. 👀 Get exploring, follow the clues, and don’t forget to tag @uppababy + use #KonaCityTrail for an extra entry and a chance to be featured. Good luck! The below cities have been postponed to 10/3: 📍 Boston, MA 📍 Brooklyn, NY 📍 Manhattan, NY
Sep 26, 2026 · Instagram