SOG’s marketing, tracked daily.
The latest creative SOG puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Get the Kiku FX for Only $199.99
Oct 7, 2026
Social
InstagramSOG partnered with Kiku Matsuda, one of the foremost tactical knife designers and blade grinders in Japan, to produce a line of knives. Matsuda's decades of experience in blade grinding and making fixed blade knives has created one of the most unique, striking, and functional blades available. This knife features Matsuda's distinctive blade grinds on a full tang 4-inch S35VN steel blade. The linen Micarta handle is rugged, easy to clean, looks better the more it is used, and offers superior grip in wet or dry conditions. It comes in a versatile Kydex sheath with an adjustable low-profile, locking mount.
Oct 7, 2026
What we track on SOG
ShopVision captures the public marketing we see from SOG every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does SOG use?
All channelsHomepage is SOG's most-used channel. Jump to a channel below, or read straight down.
SOG homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
SOG on email
29 capturedCadence
~1.9/ wk
Last 30 days
8
▼ 33%· vs prior 30d
Get the Kiku FX for Only $199.99
Oct 7, 2026
Just 50 Anniversary Bowies Left 🗡️
Sep 30, 2026
Built for Your Next Adventure
Sep 25, 2026
NEW: Terminus XR MagnaCut
Sep 22, 2026
40% Off Pentagon FX | One Day Only
Sep 18, 2026
Hunting Season Starts with the Right Gear
Sep 15, 2026
New ParaShears Colors + Trident AT
Sep 12, 2026
Last Day | Save 20% - Fall Sale
Sep 8, 2026
Save 20% Sitewide + Explore the Pillar Series
Sep 6, 2026
Your 20% Fall Savings Continue
Sep 4, 2026
Save 20% | Fall Sale Starts Now!
Sep 3, 2026
Save 30% Off Your Next Purchase!
Sep 1, 2026
Promotional history, record by record
39 records · latest 2 shown37 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
SOG's competitive set
Benchmark on the same fieldsSOG’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Benchmadebenchmade.com
Spydercospyderco.com
Cold Steelcoldsteel.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
SOG on social
34 capturedCadence
~2.3/ wk
Last 30 days
10
—· vs prior 30d
Top platform
Instagram
SOG partnered with Kiku Matsuda, one of the foremost tactical knife designers and blade grinders in Japan, to produce a line of knives. Matsuda's decades of experience in blade grinding and making fixed blade knives has created one of the most unique, striking, and functional blades available. This knife features Matsuda's distinctive blade grinds on a full tang 4-inch S35VN steel blade. The linen Micarta handle is rugged, easy to clean, looks better the more it is used, and offers superior grip in wet or dry conditions. It comes in a versatile Kydex sheath with an adjustable low-profile, locking mount.
Oct 7, 2026 · Instagram
A focused multi-tool designed specifically for first responders, ParaShears come complete with a mission-specific toolset that features 11 components, including shears, strap cutter, glass breaker, oxygen wrench and tweezers. Leveraging SOG’s proprietary Compound Leverage technology, ParaShears are able to cut through material easier and quicker than equivalent shears. Capable and reliable, the ParaShears are a multi-tool designed for rapid, precise work under the most stressful conditions in medical applications. Equipped with a nylon sheath for easy carry.
Oct 6, 2026 · Instagram
The go-to folding knife for uniformed professionals, SOG-TAC XR features a 3.4 inch cryogenically heat-treated D2 tool steel blade and ultra-grip G10 handle. SOG’s XR Lock enables smooth ambidextrous single-handed opening in three different ways, with extremely secure blade-lock once open.
Sep 30, 2026 · Instagram
Ready to take your throwing game to the next level? 💪 Our Throwing Death Cards are made with 2.8mm stainless steel for durability and come with a convenient nylon sheath for safe storage.
Sep 21, 2026 · Instagram
A broad-shoulder 4.2” full-tang CRYO 440C stainless steel clip point blade serves as the backbone of this powerful knife. The GRN handle is easy to manipulate when performing a wide variety of bushcrafting tasks, even when wet. The sheath provides flexibility in how and where the knife can be securely carried. Includes an adjustable UMS compatible sheath.
Sep 19, 2026 · Instagram
Protection and safetly collapsed into these models. Check out all the batons SOG has to offer.
Sep 18, 2026 · Instagram
Every time we field dress game we are always searching for the knife we just set down, happens to all of us. Why not use the best SOG offers and with a bright orange set of scales making it easy to find? Nearly 25% lighter, the muscular Kiku XR LTE pocket knife delivers a statement of strength and nimbleness. With carbon fiber liners and spacers that minimize weight, Kiku easily fits in for any outdoor excursion. This large-format folding knife is built around SOG’s ultra-strong XR locking mechanism, while the CTS XHP steel blade offers a high degree of corrosion resistance and excellent edge retention.
Sep 16, 2026 · Instagram
God Bless America.
Sep 11, 2026 · Instagram
NOW IN PURPLE AND HI VIZ GREEN. Know where your tools are at all times. A focused multi-tool designed specifically for first responders, ParaShears come complete with a mission-specific toolset that features 11 components, including shears, strap cutter, glass breaker, oxygen wrench and tweezers. Leveraging SOG’s proprietary Compound Leverage technology, ParaShears are able to cut through material easier and quicker than equivalent shears. Capable and reliable, the ParaShears are a multi-tool designed for rapid, precise work under the most stressful conditions in medical applications. Equipped with a nylon sheath for easy carry.
Sep 10, 2026 · Instagram
Last Day. ACT FAST! Labor Day Sale 09/03-09/08 Use code FALL20 at checkout. Our Japanese VG-10 Damascus 3-Piece Kitchen Knife Set is forged in Seki City, home to 800 years of unbroken sword-making tradition. These professional-grade knives blend centuries-old artistry with Cold Steel’s relentless pursuit of edge performance. At the heart of every San Mai blade lies a core of legendary VG-10 super steel, clad in 69 flowing layers of high-carbon stainless Damascus.
Sep 8, 2026 · Instagram
LABOR DAY SALE ENDS 09/08. ACT NOW. USE CODE FALL20 AND SAVE 20%. We substituted a D2 steel blade for the XHP steel we use in the original Kiku XR to create a more affordable variant of our legendary Kiku XR folder. Designed by Kiku Matsuda with powerful styling that harks back to its Japanese DNA, the muscular Kiku XR pocket knife makes a subtle statement of strength wherever it’s carried.
Sep 7, 2026 · Instagram
SOG Fall sale starts on 09/03-09/08. Use code FALL20 at checkout. Kiku FX This knife features Matsuda's distinctive blade grinds on a full tang 4-inch S35VN steel blade. The linen Micarta handle is rugged, easy to clean, looks better the more it is used, and offers superior grip in wet or dry conditions. It comes in a versatile Kydex sheath with an adjustable low-profile, locking mount.
Sep 4, 2026 · Instagram