SOG’s marketing, tracked daily.
The latest creative SOG puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
What we track on SOG
ShopVision captures the public marketing we see from SOG every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does SOG use?
All channelsHomepage is SOG's most-used channel. Jump to a channel below, or read straight down.
SOG homepage updates
88 capturedSOG on email
34 captured
Save 25% Today Only | SEAL FX - 250th Anniversary LTD Edition
Aug 21, 2026
New Tellus Machete | A Kukri Bladed Workhorse
Aug 19, 2026
New Diverge AU | EDC Automatics
Aug 14, 2026
New SOG Handcuffs | For Professional Users
Aug 12, 2026
Next Level Tactical | Pentagon Folders And Fixed Blades
Aug 7, 2026
New | 40th Anniversary Limited Edition Bowie
Aug 5, 2026
New $24.95 Heater Neck Knife
Jul 31, 2026
For First Responders | ParaShears, Rapid Rescue, Trident AT
Jul 29, 2026
Buy A Gambit XL, Get A Free Gambit Blackout!
Jul 24, 2026
SOG-TAC XR | Duty Folders Without Compromise
Jul 22, 2026
Last Chance | SEAL FX - 250th Anniversary LTD Edition
Jul 17, 2026
Aegis FLK 2.0 | Back In Stock
Jul 15, 2026
SOG on paid media
2 capturedPromotional history, record by record
38 records · latest 2 shown36 more offers sit before Aug 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
SOG's competitive set
Benchmark on the same fieldsSOG’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Benchmadebenchmade.com
Spydercospyderco.com
Cold Steelcoldsteel.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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SOG on social
32 capturedSOG Bulwark Featuring a PVD-coated D2 steel blade, red aircraft-grade textured aluminum handle scales, a lightning-quick automatic opening mechanism, and a reversible deep carry pocket clip.
Aug 20, 2026 · Instagram
The Tellus Machete is your ultimate companion for rugged outdoor tasks and is engineered to hack through dense brush, chop wood, and tackle survival challenges with effortless power. Inspired by time tested Kukri machete designs, the compact Tellus Machete features a broad, curved 10.5" 7Cr stainless steel blade that delivers sweeping cuts and superior leverage, making it ideal for trail clearing, camping, or emergency preparedness. Stow or carry your Tellus Machete in its rugged nylon sheath.
Aug 17, 2026 · Instagram
We always say, the best knife is the one you have in your pocket. The Heaters 1.75" blade and 3.6 oz weight make it the perfect knife for carrying in your pocket, in your boot, or around your neck.
Aug 16, 2026 · Instagram
Created to commemorate a defining milestone in SOG’s legacy, the 40th Anniversary Limited Edition Bowie stands as a tribute to the SOG brand’s craftsmanship and innovation over the last 40 years.
Aug 13, 2026 · Instagram
Created to commemorate a defining milestone in SOG’s legacy, the 40th Anniversary Limited Edition Bowie stands as a tribute to the SOG brand’s craftsmanship and innovation over the last 40 years. Based on SOG’s original Bowie knife from 1986, the S1 Bowie, it’s a recreation of the legendary fighting knives used by MACV-SOG in Vietnam. Limited to 500 individually serialized knives, with numbers one through 500 etched into the butt end of each knife. A beautiful pine wood case with a glass viewing lid perfectly presents the knife along with a one of kind Zippo lighter and authenticity documentation. This item is exempt from coupon codes.
Aug 10, 2026 · Instagram
Constructed from heat-treated, hardened steel, these batons deliver dependable reach, control, and the reinforced tip provides stopping power when it matters. The textured, non-slip rubber grip keeps the baton secure in all conditions, and the included heavy-duty nylon sheath makes carry and deployment quick and discreet. Built for professionals and civilians alike.
Aug 7, 2026 · Instagram
The PowerPint is a mini multi-tool with that delivers full-sized utility. The Pint comes equipped with 18 tools and a magnetic hex bit holder. And of-course it features SOG's Compound Leverage that provides smooth open and close and increased gripping power. At only 5” long and a lightweight 4.2 ounces, the PowerPint is an all-around multi-tool that's great in your pocket, your pack, on the tool bench, or around the house. Also available in a black coating.
Aug 5, 2026 · Instagram
Made from premium nickel-plated carbon steel, these handcuffs deliver rock-solid strength without the bulk, weighing in at a mere 9 ounces for effortless carry and deployment. With a 51mm distance between cuffs and an overall length of 228mm, these handcuffs strike the perfect balance between maneuverability and control. Each pair includes two standard keys for quick locking and unlocking. It's your responsibility to know your local laws pertaining to the ownership of police-spec handcuffs!
Aug 1, 2026 · Instagram
Rapid features a compact, curved, hawkbill style blade. Stored on a keychain or lanyard loop, Rapid is quickly and easily deployed and flies under the radar when not in use. The design of the handgrip intuitively guides your fingers into the optimal position when deployed, providing a secure grip to get to work. Rapid is quick to deploy from the sheath with a simple tug and is easily controlled with one finger through the index finger hole. Made with a full tang tool design from 420 stainless steel, aluminum pull-ring and textured GRN grip and sheath.
Jul 28, 2026 · Instagram
A versatile and rugged tool designed for the modern adventurer. Crafted from 420 stainless steel, this full tang axe blends durability and precision. The 3” axe blade is razor-sharp and finely honed and ensures reliable cutting and chopping performance in any outdoor scenario. Flush with additional features like a built in mallet and stake remover make this axe a camp must have. The rugged polypropelene handle is heavily textured for a safe and sure grip in wet or dry conditions. Includes a nylon sheath.
Jul 26, 2026 · Instagram
Celebrate 250 years of American freedom with this limited-edition SEAL FX. Proudly made in the USA, only 250 pieces are available worldwide. Each knife features a custom commemorative laser etching and is individually serialized from 1 to 250. Built to be duty ready, the SEAL FX was developed with extensive input and field-tested feedback from professional users, including military special forces and elite law enforcement personnel. It features a razor-sharp tanto blade crafted from S35VN steel, rugged glass-reinforced nylon handle scales for a secure grip, and a configurable Kydex sheath for versatile carry options. Coupon codes cannot be applied to this item.
Jul 25, 2026 · Instagram
This very limited run is getting lower each day. ACT NOW. This is a fully functional, work of art , that is ready for your collection, or ready to protect.
Jul 24, 2026 · Instagram