CRKT Purpose’s marketing, tracked daily.
The latest creative CRKT Purpose puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
New blog: A knife fit for James Bond
Oct 7, 2026
Social
InstagramHow Deadly Is A Karambit? If you saw the recent Reacher series featuring these blades you might be wondering… We tested the @crkt_knives Provoke Morphing Karambit designed by @caswellknives on a @ballisticdummylab Torso Full video and breakdown on the @tacticaltavern YouTube channel with very surprising results! What do you think about the karambit knife? #karambit #crkt #ballisticdummy #tacticaltavern #edc
Oct 3, 2026
What we track on CRKT Purpose
ShopVision captures the public marketing we see from CRKT Purpose every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does CRKT Purpose use?
All channelsHomepage is CRKT Purpose's most-used channel. Jump to a channel below, or read straight down.
CRKT Purpose homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
—· vs prior 30d
CRKT Purpose on email
43 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 42%· vs prior 30d
New blog: A knife fit for James Bond
Oct 7, 2026
Fulcrum™ 2: Opening, reimagined
Oct 6, 2026
Gear up for your next pursuit
Oct 4, 2026
Fulcrum™ 2 is live
Oct 1, 2026
T-Minus 1 Day: Fulcrum™ 2
Sep 30, 2026
Provoke® X earns Men’s Journal Editor’s Choice
Sep 29, 2026
Fall Sale starts now
Sep 25, 2026
Coming October 1: Fulcrum™ 2
Sep 24, 2026
Limited-edition knives for the discerning collector
Sep 22, 2026
An M16® for Every Day
Sep 20, 2026
The Iconic M16®: Born from Military-Grade Design
Sep 18, 2026
Meet our USA-Made Balisongs
Sep 16, 2026
Promotional history, record by record
19 records · latest 1 shown18 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
CRKT Purpose's competitive set
Benchmark on the same fieldsCRKT Purpose’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Kai Housewareskaiusa.com
Cold Steelcoldsteel.com
Spydercospyderco.com
Buck Knivesbuckknives.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
CRKT Purpose on social
67 capturedCadence
~5.8/ wk
Last 30 days
25
▼ 19%· vs prior 30d
Top platform
Instagram
How Deadly Is A Karambit? If you saw the recent Reacher series featuring these blades you might be wondering… We tested the @crkt_knives Provoke Morphing Karambit designed by @caswellknives on a @ballisticdummylab Torso Full video and breakdown on the @tacticaltavern YouTube channel with very surprising results! What do you think about the karambit knife? #karambit #crkt #ballisticdummy #tacticaltavern #edc
Oct 3, 2026 · Instagram
Once again @crkt_knives is innovating in the community with something unique (and just plain cool). This Fulcrum 2 is a new take on their original model and just goes to show that even when you’ve been around a while, you probably haven’t seen it all.
Oct 2, 2026 · Instagram
https://www.crkt.com/knife/fulcrum-2-folding-knife-with-liner-lock First released in 2016, the popular Fulcrum™ 2 returns with the unconventional opening action that made it a standout. The original Fulcrum™ mechanism was invented by Charles Kain, then incorporated by designer Russ Kommer into a folding knife that’s as satisfying to operate as it is capable in hand. To deploy the blade, press down on the sliding handle scale and pull back. The blade swings open and locks securely into position with a liner lock; creating a unique, fidget-friendly action unlike anything else in your pocket. The high-carbon stainless steel blade features a titanium nitride finish for enhanced durability and corrosion resistance. A lightweight glass-reinforced nylon handle keeps carry comfortable, while a textured stainless steel bolster adds grip and a distinctive finishing touch. The Fulcrum™ 2 is back and its signature action still delivers. See what’s new at CRKT: https://www.crkt.com/new-releases Sign Up For Our Newsletter: https://www.crkt.com/social-newsletter-sign-up Follow us on TikTok: https://www.tiktok.com/@crkt_official Follow Us On Instagram: https://www.instagram.com/crkt_knives Follow Us On Facebook: https://www.facebook.com/crktofficial Follow Us On X: https://twitter.com/CRKTweet 7435 Fulcrum 2™ Specifications: Blade length: 3.18" (80.77 mm) Blade Edge: Plain Blade thickness: 0.11" (2.74 mm) Overall length: 7.56" (192.10 mm) Weight: 4.70 oz (133.24 g) Blade Steel: 8Cr13MoV Blade Finish: Titanium Nitride Handle: Glass-Reinforced Nylon w/ Stainless Steel Bolster Style: Folding Knife w/ Liner Lock
Oct 1, 2026 · Youtube
Get ready for a different kind of open. The Fulcrum™ 2 brings back the unconventional mechanism that made the original so satisfying to operate. Push the handle scale, pull back, and let the mechanism do the rest. Returns October 1. Get in line at the link in bio. 🔪: 7435 Fulcrum™ 2 Designed by Russ Kommer.
Sep 29, 2026 · Instagram
I'm a bit of a space nerd, so a knife like this was a no brainer, @crkt_knives and @darriel_k_caston did amazing work on this limited piece which was originally designed by Darriel Caston as a custom knife for the crew of a SpaceX launch, and like I said, I'm a bit of a space nerd 🛰
Sep 27, 2026 · Instagram
🤩 Something Very Special Coming Soon!! 💯🔥 @crkt_knives
Sep 25, 2026 · Instagram
The @crkt_knives Fulcrum™ 2 is coming back October 1. Featuring the unconventional opening mechanism that made this knife stand out, the Fulcrum™ 2 is making its return. Designed by Russ Kommer. #knifefanatics #crkt_knives
Sep 24, 2026 · Instagram
An old outdoor idea, carried forward. Explore the Minimalist® Nessmuk at the link 👇 https://t.co/pnFthEwzhS 🔪: 2376 Minimalist® Nessmuk Designed by Alan Folts https://t.co/UBcxoQYedm
Sep 23, 2026 · X
Some designs wear their history well. The Homefront™ Compact takes its cues from WWII-era machinery, and this tan G10 version makes that influence hard to miss. Ken Onion pairs the old-school look with S35VN steel, a DLC-coated blade, and the fit and finish of a modern folder. Explore the Homefront™ Compact at the link in bio. 🔪: K245KXP Homefront™ Compact Designed by @ken_onion
Sep 22, 2026 · Instagram
@worksharptools Fish Camp 2026 was a great one! Thanks to @crkt_knives, @deckedusa, @columbiapfg, @fishengproducts, and @rackandflame for helping make this all happen.
Sep 18, 2026 · Instagram
The Padawan got its name from where Pedro Buzetti started. Pedro spent his early years as a knifemaker learning under Flavio Ikoma. The name looks back at that apprenticeship, but the knife itself shows what came after. The Padawan. Link 👇 https://t.co/4bdQvs3mAr https://t.co/rAaMkBIfPh
Sep 16, 2026 · X
The Padawan got its name from where Pedro Buzetti started. Pedro spent his early years as a knifemaker learning under Flavio Ikoma. The name looks back at that apprenticeship, but the knife itself shows what came after. The details are Pedro’s now: the profile, the balance between stainless steel and natural G10, and an EDC refined through years at the craft. From apprentice to knifemaker. The Padawan. See both versions of the Padawan at the link in bio. 🔪 Padawan Frame Lock Designed by @buzettiknives
Sep 15, 2026 · Instagram