Shinola Detroit’s marketing, tracked daily.
The latest creative Shinola Detroit puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Introducing the Duck Automatic
Oct 6, 2026

Paid media
MetaThe Duck Automatic 9015
Oct 6, 2026

Social
LinkedinThere’s a rhythm we’re all expected to follow. What happens when you break free? That’s the idea behind our new campaign for the Duck Automatic: not every moment needs to count to be meaningful. Featuring Kareem Rahma, Tefi Pessoa, Nems and Benton McClintock, the campaign explores what happens when you step away from where you’re supposed to be and find a more interesting way to spend your time. For Kareem, that means wading into the water and having a conversation with a duck. At the center of it all is our first-ever Duck Automatic collection. Four new styles are powered by two Japanese movements, including the new 9085 with an 80-hour power reserve. Shinola is the first watch brand in the world to receive the movement. Designed and assembled in Detroit, it’s a new chapter for one of our most recognizable watch families. Built to keep time, even when you’d rather lose track of it. A huge thank you to our creative partners at GentleForces, our incredible cast and everyone who helped bring the campaign to life. Meet the Duck Automatic: https://lnkd.in/e4pzGhDQ Follow the campaign on Instagram: https://lnkd.in/e2dgcmbw #Shinola #Watchmaking #DetroitDesign
Oct 7, 2026
What we track on Shinola Detroit
ShopVision captures the public marketing we see from Shinola Detroit every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Shinola Detroit use?
All channelsPaid media is Shinola Detroit's most-used channel. Jump to a channel below, or read straight down.
Shinola Detroit homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Shinola Detroit on email
60 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 26%· vs prior 30d

Introducing the Duck Automatic
Oct 6, 2026

A Proper Home for Your Watches
Oct 3, 2026

Crafted to Last. Worn with Purpose.
Oct 2, 2026

Coming Soon: Duck Automatics
Oct 1, 2026

Something Good Caught Your Eye
Sep 30, 2026

Newest Watches for Fall
Sep 29, 2026

Still thinking about it?
Sep 26, 2026

Titans of Time, Fall Edition
Sep 25, 2026

New in Leather
Sep 23, 2026

Did you see something you liked?
Sep 21, 2026

The Good Kind of Blues
Sep 20, 2026

Our First Bronze Runwell
Sep 18, 2026
Shinola Detroit on paid media
383 capturedCadence
~50/ wk
Last 30 days
215
Top platform
Meta

The Duck Automatic 9015
Oct 6, 2026 · Meta

A new leather color: Sapphire
Sep 29, 2026 · Meta

The Season in Motion
Sep 24, 2026 · Meta

The Shinola Petoskey Collection
Sep 22, 2026 · Meta

Skeleton Ice Monster
Sep 15, 2026 · Meta

Meet the Vinton
Sep 11, 2026 · Meta

Canfield C56
Sep 10, 2026 · Meta

Postcards from the park
Sep 9, 2026 · Meta

No Two Are Alike
Sep 7, 2026 · Meta

Canfield 38mm in gold
Sep 3, 2026 · Meta

Time, set in stone
Sep 1, 2026 · Meta

An electrified purple
Aug 27, 2026 · Meta
Shinola Detroit's competitive set
Benchmark on the same fieldsShinola Detroit’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Shinola Detroit on social
95 capturedCadence
~7.2/ wk
Last 30 days
31
—· vs prior 30d
Top platform
Facebook
There’s a rhythm we’re all expected to follow. What happens when you break free? That’s the idea behind our new campaign for the Duck Automatic: not every moment needs to count to be meaningful. Featuring Kareem Rahma, Tefi Pessoa, Nems and Benton McClintock, the campaign explores what happens when you step away from where you’re supposed to be and find a more interesting way to spend your time. For Kareem, that means wading into the water and having a conversation with a duck. At the center of it all is our first-ever Duck Automatic collection. Four new styles are powered by two Japanese movements, including the new 9085 with an 80-hour power reserve. Shinola is the first watch brand in the world to receive the movement. Designed and assembled in Detroit, it’s a new chapter for one of our most recognizable watch families. Built to keep time, even when you’d rather lose track of it. A huge thank you to our creative partners at GentleForces, our incredible cast and everyone who helped bring the campaign to life. Meet the Duck Automatic: https://lnkd.in/e4pzGhDQ Follow the campaign on Instagram: https://lnkd.in/e2dgcmbw #Shinola #Watchmaking #DetroitDesign
Oct 7, 2026 · Linkedin
Break free from the flock. Tefi wears the new Duck Automatic. #Shinola #DuckAutomatic #TefiPessoa #watchtok @Tefi Talks
Oct 6, 2026 · Tiktok
something strange is going on… #Shinola #DuckAutomatic @GORILLA NEMS #KareemRahma @SubwayTakes #TefiPessoa @Tefi Talks
Oct 5, 2026 · Tiktok
you weren’t supposed to see this yet 🦆 #Shinola #DuckAutomatic #comingsoon
Oct 4, 2026 · Tiktok
taking the Mini Runwell for a spin #Shinola #MiniRunwellSatchel #leatherbag #OOTD #styleinspo
Oct 3, 2026 · Tiktok
Closing out our Detroit Month of Design conversation series with TIME & SPACE at the Shinola Hotel. Thank you to our panelists, Periodicals and everyone who joined us throughout the series.
Oct 2, 2026 · Facebook
Growing is one thing. Keeping what matters is another. More from TIME & SYSTEMS at Periodicals Detroit. #DetroitMonthOfDesign #DetroitDesign #Shinola #DesigningForTheFuture #Detroit
Sep 30, 2026 · Tiktok
Meet the voices behind SPACE, the final conversation in our three-part series for Detroit Month of Design. Together, they’ll explore the relationship between time and the spaces we create, inhabit and share. Moderated by Aleiya September 30, 12-2 PM Shinola Hotel Shinola Hotel 1400 Woodward Ave. RSVP at the link in bio. Illustration by Daniel Zvereff
Sep 28, 2026 · Facebook
A great conversation about time, systems and the structures that shape the way we live. Thank you to our panelists for sharing their perspectives, and to everyone who joined us for the second in our Detroit Month of Design series. One conversation left: TIME & SPACE on September 30. RSVP at the link in bio.
Sep 25, 2026 · Facebook
Some things are worth taking your time with. What should always be made the slow way? #MadeByHand #Craft #SlowMade #Shinola #DetroitMonthOfDesign
Sep 23, 2026 · Tiktok
Meet the voices behind SYSTEMS, the second conversation in our three-part series for Detroit Month of Design. Together, they’ll explore the relationship between time and the systems that shape how we live and work. Moderated by Aleiya September 23, 6–8 PM Periodicals, 4862 Grand River Ave. RSVP at the link in bio. Illustration by Daniel Zvereff
Sep 18, 2026 · Facebook
A different kind of Monster. Limited to 300. Available now.
Sep 15, 2026 · Facebook