Fossil’s marketing, tracked daily.
The latest creative Fossil puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Fossil
ShopVision captures the public marketing we see from Fossil every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Fossil use?
All channelsPaid media is Fossil's most-used channel. Jump to a channel below, or read straight down.
Fossil homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Fossil on email
71 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 9%· vs prior 30d

A spirited new limited edition 💀🌼
Oct 7, 2026

Full speed ahead for Shelby x Fossil 🏁
Oct 5, 2026

A Style Companion Pass
Oct 4, 2026

The race is on for Shelby x Fossil 🏁
Oct 2, 2026

Espresso hues are all the buzz ☕
Oct 1, 2026

Fall Means Leather Weather
Sep 30, 2026

Shelby collectors, start your engines 🏁
Sep 29, 2026

Dressy and down to earth
Sep 28, 2026

The wallets you can't live without
Sep 27, 2026

Shelby collectors, start your engines 🏁
Sep 25, 2026

Smooth Moves
Sep 24, 2026

♎ It's Libra Season
Sep 23, 2026
Fossil on paid media
360 capturedCadence
~32/ wk
Last 30 days
139
Top platform
Fossil on sms
30 capturedCadence
~3.5/ wk
Last 30 days
15
▲ 88%· vs prior 30d
Promotional history, record by record
75 records · latest 4 shown71 more offers sit before Oct 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fossil's competitive set
Benchmark on the same fieldsFossil’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fossil on social
125 capturedCadence
~8.6/ wk
Last 30 days
37
▼ 33%· vs prior 30d
Top platform
Pinterest
A day with @isaknows. Everett 27MM takes you from AM to PM seamlessly.
Oct 7, 2026 · Pinterest
Less counting the minutes. More making the most of them.
Oct 6, 2026 · Pinterest
Pop the hood. A closer look at the Shelby x Fossil Grand Tourer, inspired by the @shelbyamerican Super Snake. Ready. Set. Link in bio.
Oct 5, 2026 · Pinterest
Hop in. We’re taking the scenic route through the story behind Shelby x Fossil… in a vintage @shelbyamerican. Link in bio to watch the full interview with Aaron Shelby.
Oct 3, 2026 · Pinterest
Full speed ahead. Meet the Shelby x FOSSIL Grand Tourer, a supercharged tribute to the @shelbyamerican Super Snake. Triple racing stripes. The iconic cobra. Packaging made for the collector. Early access at the link in bio.
Oct 2, 2026 · Pinterest
Circling back with Everett. Style, stack, and wear from 9-5 to OOO.
Oct 1, 2026 · Pinterest
Office-ready accessories that carry you through the weekend.
Sep 29, 2026 · Tiktok
Per-my-last-email energy. Everett is the boss. Shop the link in bio.
Sep 28, 2026 · Tiktok
Office-ready accessories that carry you through the weekend. Link in bio.
Sep 27, 2026 · Pinterest
Everett 27MM. Small size, high ROI. Link in bio.
Sep 25, 2026 · Pinterest
All in a day’s work. Clock in. Link in bio.
Sep 24, 2026 · Pinterest
Nothing outpaces Machine X1. Where engineering meets adrenaline. Link in bio.
Sep 23, 2026 · Pinterest