Filson’s marketing, tracked daily.
The latest creative Filson puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026What we track on Filson
ShopVision captures the public marketing we see from Filson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Filson use?
All channelsPaid media is Filson's most-used channel. Jump to a channel below, or read straight down.
Filson homepage updates
83 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Filson on email
45 capturedCadence
~4.7/ wk
Last 30 days
20
▲ 186%· vs prior 30d

Offer Ends Today: Free All-Weather Backpack with $350 Purchase
Oct 4, 2026

Fall Won't Make Up Its Mind. The Right Shirt Will.
Oct 2, 2026

Fall Standouts: Waxed Cotton Jackets
Sep 30, 2026

Best of the Best: This Season’s Standouts
Sep 29, 2026

Warm Knits for Changing Weather
Sep 28, 2026

Versatile Jac-Shirts for Shoulder-Season Weather
Sep 27, 2026

Insulated Tin Cloth for Cold Weather
Sep 25, 2026

Warm, Breathable Waffle Knit Thermals & More
Sep 24, 2026

Tin Cloth Bags: Versatile Gear Haulers
Sep 22, 2026

Fleece Lined Jac-Shirt: A 50-Year Icon
Sep 21, 2026

Essential Layers for Changing Weather
Sep 20, 2026

Heritage Waxed-Cotton Weather Protection
Sep 18, 2026
Filson on paid media
251 capturedCadence
~47/ wk
Last 30 days
200
Top platform
Meta
Promotional history, record by record
64 records · latest 5 shown59 more offers sit before Oct 2, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Filson's competitive set
Benchmark on the same fieldsFilson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Filson on social
53 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 38%· vs prior 30d
Top platform
Facebook
The season for wool and a little extra warmth.
Oct 6, 2026 · Facebook
The long way up is usually worth it.
Oct 3, 2026 · Facebook
seasons harvest • • #alaska #flyfishing
Sep 30, 2026 · Instagram
Elbow Creek crossing, Bridger National Forest, Wyoming. July 1959. Photographed by Clint Davis.
Sep 29, 2026 · Facebook
@filson1897 for this and @filson1897 for that. When it rains I pull the collar up on my jacket and watch as the rain drips from my hat. When the sun comes out I feel it warm my face. I notice old trees and the start of new ones. At night I can hear an owl through my bedroom window after the bears have come to greet me. The old jeep starts, but only if I ask it nicely and the wood stove burns for me through the night. The start of October means the leaves have started to change and I start to prepare for winter. I'll wear this jacket through each season and this pair of boots won't know a day not on my feet. Pretty sure I was born in the wrong time period. #westernwork #chainsaw #westernlifestyle
Sep 28, 2026 · Instagram
The Moleskin Guide Shirt, made for cool days and steady wear. Soft where it counts. Tough where it matters.
Sep 25, 2026 · Facebook
Changing seasons call for trusted layers. The ease of a shirt. The warmth of a jacket. A trusted Filson staple built for cold days and everyday wear.
Sep 22, 2026 · Facebook
Hand peeled logs and dry wood. Grandpas wood peeler still putting in a days work. #westernwork #chainsaw #montanalifestyle
Sep 20, 2026 · Instagram
The Insulated Canvas Outfitter Jacket. A familiar classic with added warmth for the colder days ahead.
Sep 19, 2026 · Facebook
Where the trail ends, the story begins.
Sep 17, 2026 · Facebook
Winslow Homer, Camping out in the Adirondack Mountains, 1874.
Sep 15, 2026 · Facebook
Built to layer. Made to last through changing seasons.
Sep 14, 2026 · Facebook