OUAI’s marketing, tracked daily.
The latest creative OUAI puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of August 21, 2026
Email
All press = good press
Aug 21, 2026

Social
InstagramWe teamed up with @henryssecreticecream to turn our OUAI-cation Hair & Body Mist scents into four delicious flavors: St. Barts, Melrose Place, Santorini & Ibiza. These will go quickly! Visit henryssecret.com to reserve your pints while supplies last. Once you’ve ordered, keep an eye on your inbox for pickup details for Saturday or Sunday. Consider this your sweetest getaway yet.
Aug 19, 2026
What we track on OUAI
ShopVision captures the public marketing we see from OUAI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does OUAI use?
All channelsPaid media is OUAI's most-used channel. Jump to a channel below, or read straight down.
OUAI homepage updates
87 capturedOUAI on email
55 captured
All press = good press
Aug 21, 2026

Meet St. Barts Solid Fragrance
Aug 19, 2026

Get a-OUAI with the best sellers
Aug 18, 2026

We’re your hair’s matchmaker
Aug 17, 2026

The Leave In Conditioner *everybody* loves
Aug 15, 2026

Detox on Detox
Aug 14, 2026

The secret to stronger-looking strands?
Aug 11, 2026

Keep your routine in-stock
Aug 7, 2026

A gift for you, today only
Aug 6, 2026

DND, you’re detoxing right now
Aug 5, 2026

For here or to go?
Jul 31, 2026

Last chance! 35% off 90 days of Scalp Serum
Jul 30, 2026
OUAI on paid media
355 capturedOUAI on sms
11 capturedPromotional history, record by record
103 records · latest 5 shown98 more offers sit before Aug 17, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
OUAI's competitive set
Benchmark on the same fieldsOUAI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
OUAI on social
73 capturedWe teamed up with @henryssecreticecream to turn our OUAI-cation Hair & Body Mist scents into four delicious flavors: St. Barts, Melrose Place, Santorini & Ibiza. These will go quickly! Visit henryssecret.com to reserve your pints while supplies last. Once you’ve ordered, keep an eye on your inbox for pickup details for Saturday or Sunday. Consider this your sweetest getaway yet.
Aug 19, 2026 · Instagram
Your new limited edition St. Barts Solid Fragrance travels well. Just don’t be surprised when this happens. Now available at @sephora and theOUAI.com
Aug 18, 2026 · Instagram
We heard you. Kind of. Meet our limited edition St. Barts Solid Fragrance, your favorite tropical scent in a solid format you can take anywhere. Same St. Barts energy, new way to wear it. Exclusive early access only available on @sephora‘s app now.
Aug 17, 2026 · Instagram
We’ve been known to save lives.
Aug 14, 2026 · Tiktok
Fur Bébés may come in all shapes and sizes, but they all want OUAI.
Aug 12, 2026 · Instagram
Your post-weekend detox. Detox Shampoo washes away your weekend, clarifying strands while you reschedule all your Monday zoom calls, and balancing your scalp's pH with Apple Cider Vinegar–but it smells like Melrose Place so you’d never know it.
Aug 10, 2026 · Instagram
All three Leave In Conditioner scents, brought to life by @animuspax. NORTH BONDI Bergamot, raspberry, Italian lemon MELROSE PLACE Rose, lychee, berry ST. BARTS Dragon fruit, orange blossom, tuberose 🎵: prod .mal
Aug 7, 2026 · Instagram
Who cares about getting the right answers when the outcome is hair like this ft. Thickening Spray & Super Dry Shampoo
Aug 5, 2026 · Tiktok
We took a trip to London—turns out putting a giant Bond Repair Balm-inspired shower in the middle of Battersea Station will draw some attention.
Aug 3, 2026 · Instagram
We take work life balance seriously.
Jul 31, 2026 · Tiktok
Jul 30, 2026 · Pinterest
We can’t all have naturally frizz-free, shiny hair like Marley (our set Fur Bèbè). Good thing we have Leave In Conditioner for that.
Jul 29, 2026 · Instagram