OUAI’s marketing, tracked daily.
The latest creative OUAI puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Show your roots some love
Oct 6, 2026

Paid media
MetaTHE HAIR REPAIR KIT IS HERE
Oct 6, 2026

Social
InstagramTaking the long way home, obviously. Lauren Canyon balances notes of fig leaf, jasmine, & violet with lingering base notes of cedarwood & soft musk. Feels like the good kind of detour. Available now at @ultabeauty, @theofficialselfridges, @officialbrownthomas, @debijenkorf and of course, theOUAI.com
Oct 5, 2026
What we track on OUAI
ShopVision captures the public marketing we see from OUAI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does OUAI use?
All channelsPaid media is OUAI's most-used channel. Jump to a channel below, or read straight down.
OUAI homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
OUAI on email
53 capturedCadence
~4.7/ wk
Last 30 days
20
▲ 18%· vs prior 30d

Show your roots some love
Oct 6, 2026

Definitely recommend ⭐⭐⭐⭐⭐
Oct 3, 2026

You get a kit, you get a kit!
Oct 1, 2026

NEW Kits for everyone on your list
Sep 30, 2026

Apparently, everyone’s obsessed
Sep 29, 2026

We told you these wouldn’t last
Sep 26, 2026

99 problems?
Sep 25, 2026

Your secret is safe with us
Sep 23, 2026

From summer staples to fall faves
Sep 22, 2026

Sets you'll be obsessed with
Sep 19, 2026

Free mini Leave In Conditioner with $60+
Sep 17, 2026

Let's do some damage control
Sep 15, 2026
OUAI on paid media
399 capturedCadence
~46/ wk
Last 30 days
199
Top platform
OUAI on sms
15 capturedCadence
~1.2/ wk
Last 30 days
5
▼ 50%· vs prior 30d
Promotional history, record by record
119 records · latest 5 shown114 more offers sit before Oct 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
OUAI's competitive set
Benchmark on the same fieldsOUAI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
OUAI on social
53 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 13%· vs prior 30d
Top platform
Instagram
Taking the long way home, obviously. Lauren Canyon balances notes of fig leaf, jasmine, & violet with lingering base notes of cedarwood & soft musk. Feels like the good kind of detour. Available now at @ultabeauty, @theofficialselfridges, @officialbrownthomas, @debijenkorf and of course, theOUAI.com
Oct 5, 2026 · Instagram
OUAI to the last drop. If this is an indication of anything, it’s that you know how to maximize.
Oct 2, 2026 · Instagram
The overachiever of hair products. Our Leave In Conditioner does it all: detangles, hydrates, fights frizz, and protects against heat up to 450°F/232°C. Basically, the Swiss Army knife of your hair routine.
Sep 30, 2026 · Instagram
How to get your hair to catch the light just right featuring Thick Shampoo & Conditioner. @itsreallyhelen
Sep 29, 2026 · Tiktok
Holiday looks like whatever you want it to, but St. Barts will always make its way in. Featuring how @elizabeth.ofarrelly brought the ultimate St. Barts Solid Fragrance trip to life. This long-lasting, solid EDP is perfect for gifting and available now at @sephora for a limited time.
Sep 28, 2026 · Instagram
We look really good on @dakotajohnson thanks to @marktownsend1. Nailed the perfect bang and bouncy blowout with the help of a Wave Spray + Anti-Frizz Crème cocktail mixed in hand and raked through strands, Super Dry Shampoo sprayed directly onto a round brush & brushed through to preserve fullness without stickiness, and finished off with Hair Oil to lock in smoothness and shine. (You’re welcome!)
Sep 25, 2026 · Instagram
Daily shower care is self-care, and apparently, it's communal. Good thing (sometimes?) there's a formula for everyone. Our Shampoo and Conditioner come in Fine, Medium, and Thick to strengthen, hydrate, and repair—whatever your hair type.
Sep 23, 2026 · Instagram
Laurel Canyon has notes of fig leaf, almond milk, and cedarwood. But if you close your eyes, you’ll also smell a non-performative record collection and Joni Mitchell’s guitar.
Sep 21, 2026 · Tiktok
Fundamental hair truths from us and @michael_klok.
Sep 19, 2026 · Instagram
Make it a double. Detox Shampoo and Bond Repair Balm both just won the @allure 2026 Best of Beauty award for Best Clarifying Shampoo & Best Strengthening Hair Mask. Time for a shower upgrade.
Sep 17, 2026 · Instagram
OUAI hack for soft, crunch-free curls in two steps: Add Air Dry Foam to damp hair for curl control, to fight frizz, and add definition. Scrunch and squeeze the product into hair. After, go in with Hair Oil and apply from mid-lengths to ends to smooth and add shine. *Results may include: people asking what you did differently
Sep 15, 2026 · Instagram
Don’t call it a catwalk. This NYFW, we styled hair—and Fur Bébés—at @rachelantonoff and @susan_alexandra’s Best in Show, which features adoptable pups via @animalhaven. Scroll through and tap the link in our bio to bring one of these cuties home. 📸: @emmacheshire, @hannahturnerharts, and @aliceleighyuan Fur Bébé 🤝 Fur Bébé Apple Crisp Birdy Jackson Lottie Lottie Biscotti Helena Porky Pig Avon Tatiana (she has a home!), Biscotti, Lady Tilley, Jimmy, Lottie, Helena, Jackson, & Avon Apple Crisp
Sep 12, 2026 · Instagram