K18Hair’s marketing, tracked daily.
The latest creative K18Hair puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026What we track on K18Hair
ShopVision captures the public marketing we see from K18Hair every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does K18Hair use?
All channelsPaid media is K18Hair's most-used channel. Jump to a channel below, or read straight down.
K18Hair homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
K18Hair on email
46 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 31%· vs prior 30d

10% off strong, shiny hair ✨
Oct 6, 2026

what do 19,000 hairs look like?
Sep 30, 2026

don’t forget: 10% off inside
Sep 26, 2026

bigger bottles, same breakthrough tech ($73)
Sep 24, 2026

ever feel like you are losing too much hair?
Sep 21, 2026

save 10% on healthy hair
Sep 19, 2026

your FutureIQ™ questions, answered
Sep 18, 2026

your hair’s dream = K18
Sep 17, 2026

NEW limited-edition K18 x Jen Stark sets
Sep 16, 2026

love K18? get rewarded for healthy hair!
Sep 15, 2026

haircare you can *really* trust 🙏 + 10% off
Sep 13, 2026

how to tell if FutureIQ™ is working
Sep 12, 2026
K18Hair on paid media
380 capturedCadence
~24/ wk
Last 30 days
101
Top platform

Oct 6, 2026 · Meta

Oct 2, 2026 · Meta

AirWash™ dry shampoo
Oct 1, 2026 · Meta

Sep 30, 2026 · Meta

Sep 28, 2026 · Meta

NEW limited-edition at Sephora
Sep 22, 2026 · Meta

NEW fresh hair on the go
Sep 21, 2026 · Meta

reduce shedding + graying
Sep 18, 2026 · Meta

Sep 17, 2026 · Meta

NEW repair + protect starter set
Sep 15, 2026 · Meta

Sep 12, 2026 · Meta

Sep 11, 2026 · Meta
Promotional history, record by record
132 records · latest 5 shown127 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
K18Hair's competitive set
Benchmark on the same fieldsK18Hair’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

K18Hair on social
131 capturedCadence
~8.9/ wk
Last 30 days
38
▼ 32%· vs prior 30d
Top platform
Instagram
Save this for your next wash day! From hair repair treatments to dry shampoo, styling products, and scalp care, this guide makes building your K18 haircare routine easy!
Oct 6, 2026 · Pinterest
AirWash™ has officially landed. ✈️💜 If you’re traveling through Minneapolis-Saint Paul International Airport (MSP), Tampa International Airport (TPA), Philadelphia International Airport (PHL) + more, keep your eyes peeled for our AirWash™ airport takeover. And if you spot one of our trays IRL, snap a pic + share it with us on @tyb for a chance to win a mini AirWash™ of your own. 👀 Consider this your sign to keep your hair fresh wherever you’re headed. ✈️ #k18hair #k18results #travel
Oct 5, 2026 · Instagram
POV: You are on the hunt for your future perfect haircare routine. 💌 Swipe to meet our limited-edition holiday kits and find your perfect match based on your hair’s needs, your goals, and the kind of relationship you’re looking for. 👀 Looking for repair? Need a little volume? Want to keep your hair feeling healthy through all the holiday chaos? There’s a K18 kit with your name on it. So… who’s your perfect match? 💘 Drop your kit in the comments. #k18hair #k18results
Oct 4, 2026 · Instagram
Pro tips for making your wash day last, because a good wash day deserves a second day. We caught up with the incredible celebrity PRO stylist @coree.moreno a few weeks ago at @beautycon to hear his thoughts on AirWash™ + get his pro tips for creating that perfect, lived-in, day-one wash + go look. 👀 (add fake question to top of video "what's your fave thing about AirWash?") #k18hair #k18results
Oct 3, 2026 · Instagram
Since launching AirWash™, we’ve gotten plenty of questions about how it works, the science behind it, and everything in between. So, we’re diving in. And who better to answer than Dr. Rita El-Khouri, SVP of Research + Innovation at K18, who’s here to break down the science behind your questions. 🧬 Consider this your weekly AirWash™ Q&A. We’ll be answering your questions every Friday, but if there’s something you’ve been wondering about, ask away in the comments. 👀 #k18hair #k18results
Oct 2, 2026 · Instagram
Hair tells a story: the phases, the experiments, and, of course, the “why did I do that” moments. This National Hair Day, our team is sharing their favorite hair moments that shaped our hair journeys into what they are today. Share your photo of your own iconic hair moment in the comments. We can’t wait to see them! 🤩 #k18hair #k18results #nationalhairday #throwback
Oct 1, 2026 · Instagram
Art you discover. Hair you can transform 🎨💇🏻♀️✨ So excited to bring my world of color, pattern, and portals to @K18Hair Haircare just got a little more psychedelic. Hair/Makeup @trippychickmakeup Video/Editing @kristaawad
Sep 30, 2026 · Instagram
Sometimes the most colorful things look even better wrapped 🌈 #k18hair #k18results
Sep 29, 2026 · Instagram
If you tuned into last night's VMAs, chances are you saw Julia Garner's iconic homage Madonna during the Queen of Pop's star-studded opening number. Celebrity stylist @bobbyeliot took inspiration from Madonna's “Blond Ambition” era in the early 90s for Garner's soft, textured pixie, and achieved a fresh, effortlessly cool take on the classic silhouette using K18 products. GET THE LOOK: 1️⃣ On freshly washed, damp hair, spray AirWash™ and AstroLift™ generously from roots to ends to build weightless body and lift. 2️⃣ Layered in the Molecular Repair Hair Mask, followed by a few drops of the molecular repair hair oil, and worked the product in with a wide-tooth comb for even distribution. Let sit for 4 minutes to restore strength, lock in moisture, and provide heat protection. 3️⃣ Using a fine-tooth comb and tail comb, hand-sculpt and define natural curl pattern to create a precise, structured foundation. 4️⃣ Diffuse hair + dry completely, preserving the natural bounce and shape without creating frizz. Once completely dry, tousle and break up shape with fingers to achieve a soft, undone, live-in finish. Use a 1-inch tapered curling iron to refine, accentuate and shape key curls. 5️⃣ Finish with a touch of molecular repair hair oil smoothed over the ends for glass-like shine, frizz control, and long-lasting radiance. #k18hair #k18results #celebritystylist #VMAs
Sep 28, 2026 · Instagram
One more from Milan ✨ For @thelacebandit's third look on Olandria, she went short, sharp and sculpted for Blumarine. "For this look, I wanted to create a sleek, sculpted bowl cut with a super smooth, polished finish, allowing the strong shape of the cut to be the focus," Keisha says. "The finished look was sharp, sleek and structured with a high-shine finish, giving the classic bowl cut a modern, editorial feel." GET THE LOOK: ⭐ Prep hair with K18 HeatBounce before straightening and styling to protect the hair from heat while creating a smooth base needed to shape and define the bowl cut. 📸 @yoncelopesz #k18hair #k18results #milanfashionweek
Sep 27, 2026 · Instagram
Effortless edge ✨ For Olandria's look at Robero Cavalli's Milan Fashion Week show, stylist @thelacebandit amped up the drama with a textured, voluminous mullet with soft curl definition, volume and lots of movement. GET THE LOOK: 1️⃣ Build body and volume throughout the mullet with K18 AstroLift™, helping to enhance the shape and give it a fuller, lifted finish. 2️⃣ Apply K18 HeatBounce for heat protection and gentle conditioning before curling hair. The added texture brings the entire look together. 📸: @yoncelopesz #k18hair #k18results #milanfashionweek
Sep 26, 2026 · Instagram
For Olandria's style at Off-White's Milan Fashion Week presentation, stylist @thelacebandit achieved a sleek, elevated ponytail with flipped ends using K18 products. "The finished look was sleek and sculpted at the base with a fuller, bouncy ponytail, giving a classic style a more playful, editorial finish for Milan Fashion Week," Keisha says. GET THE LOOK: 1️⃣ Prep hair with K18 HeatBounce to protect the hair before blow-drying and straightening, in order to create the smooth, sleek base needed for the ponytail. 2️⃣ Once the ponytail is secured, use K18 AstroLift™ to create volume and body through the lengths before shaping the ends into a soft outward flip. 📸: @yoncelopesz #k18hair #k18results #milanfashionweek
Sep 25, 2026 · Instagram