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Olaplex
olaplex.com ↗

Olaplex’s marketing, tracked daily.

The latest creative Olaplex puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Olaplex

ShopVision captures the public marketing we see from Olaplex every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Olaplex use?

All channels

Paid media is Olaplex's most-used channel. Jump to a channel below, or read straight down.

Olaplex homepage updates

262 captured
Cadence
~21/ wk
Last 30 days
88
▼ 2%· vs prior 30d

Olaplex on email

183 captured
Cadence
~17/ wk
Last 30 days
74
▲ 40%· vs prior 30d

Olaplex on social

185 captured
Cadence
~16/ wk
Last 30 days
67
▲ 16%· vs prior 30d
Top platform
TikTok

Promotional history, record by record

593 records · latest 5 shown
CapturedChannelOfferDepth
Aug 22, 2026emailSubscribe & SaveDiscount
Aug 22, 2026emailUp to 25% Off Shampoo & ConditionerDiscount
Aug 22, 2026emailSpend $75 for 20% Off or $100 for 25% OffDiscount
Aug 22, 2026websiteComplimentary SamplesFree Gift
Aug 22, 2026websiteBestsellers Discount Up to 25%Discount

588 more offers sit before Aug 22, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Olaplex's competitive set

Benchmark on the same fields

Olaplex’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OlaplexOlaplex
17%
25%
4
This page
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92
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KérastaseKérastasekerastase-usa.com
90
Open profile →
AmikaAmikaloveamika.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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