Olaplex’s marketing, tracked daily.
The latest creative Olaplex puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Limited-Edition Sets. Iconic Hair Moments. 🎁
Oct 6, 2026

Paid media
MetaOct 6, 2026

Social
InstagramIn the lab with N°.4C Clarifying Shampoo Over time, we all experience product buildup from styling products, hard water minerals, excess oils, and pollution that regular shampoo just can't wash away. See the science in action as N°.4C Shampoo deeply cleanses to clear away heavy accumulation without stripping your hair’s essential moisture or color. Reset your hair routine and reveal your cleanest, healthiest shine.
Oct 6, 2026
What we track on Olaplex
ShopVision captures the public marketing we see from Olaplex every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Olaplex use?
All channelsPaid media is Olaplex's most-used channel. Jump to a channel below, or read straight down.
Olaplex homepage updates
261 capturedCadence
~21/ wk
Last 30 days
90
▲ 1%· vs prior 30d
Olaplex on email
196 capturedCadence
~15/ wk
Last 30 days
65
▼ 18%· vs prior 30d

Limited-Edition Sets. Iconic Hair Moments. 🎁
Oct 6, 2026

Treat Your Hair Like Your Skin
Oct 4, 2026

Find your new fave shampoo & conditioner.
Oct 3, 2026

15% off + great hair days ahead
Oct 2, 2026

Running out of washcare? 🚿
Oct 1, 2026

16X more hydration. 119% more shine. 💧
Sep 29, 2026

Wash Day Do's and Don'ts 👀
Sep 27, 2026

A Pro Styling Tip From Guy Tang
Sep 26, 2026

Your hair goals aren’t generic.
Sep 24, 2026

See How This Celeb Stylist Uses Shape Set™
Sep 23, 2026

See how celebrity stylists use Shape Set™ Hairspray
Sep 22, 2026

FINAL HOURS for 20% Off Liters 🖤
Sep 20, 2026
Olaplex on paid media
444 capturedCadence
~49/ wk
Last 30 days
208
▲ 1%· vs prior 30d
Top platform
Meta
Promotional history, record by record
417 records · latest 5 shown412 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Olaplex's competitive set
Benchmark on the same fieldsOlaplex’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Olaplex on social
193 capturedCadence
~14/ wk
Last 30 days
61
▼ 14%· vs prior 30d
Top platform
TikTok
In the lab with N°.4C Clarifying Shampoo Over time, we all experience product buildup from styling products, hard water minerals, excess oils, and pollution that regular shampoo just can't wash away. See the science in action as N°.4C Shampoo deeply cleanses to clear away heavy accumulation without stripping your hair’s essential moisture or color. Reset your hair routine and reveal your cleanest, healthiest shine.
Oct 6, 2026 · Instagram
Don't let hotel shampoo ruin a healthy hair routine
Oct 5, 2026 · Instagram
The secret to a salon-worthy blowout that actually lasts ✨ 1️⃣ N°.3PLUS: Rebuilds broken bonds 2️⃣ N°.4 Bond Maintenance Shampoo: Cleanses & restores moisture 3️⃣ N°.5 Bond Maintenance Conditioner: Smooths & detangles 4️⃣ N°.6 Bond Smoother®: Controls frizz & speeds up dry time 5️⃣ Shape Set™: Locks in 96H flexible hold #BlowoutRoutine #HairTok #HairCareHacks #ShinyHair
Oct 4, 2026 · Tiktok
Everything your hair needs, all in one place. 1. N°.3PLUS Treatment for deep bond repair 2. Your choice of OLAPLEX shampoo & conditioner to cleanse & restore moisture 3. N°.6 Bond Smoother for frizz control & hydration 4. Shine Serum Mist Oil for a high-gloss finish Simplified steps = maximum hair health.
Oct 3, 2026 · Instagram
Stronger, more defined curls start in the shower. Formulated with Bond Shaper™ Technology, OLAPLEX No.4CURL Hydrating Curl Shampoo and No.5CURL Hydrating Curl Conditioner give your curls deep hydration, strength, and bounce without weighing them down, making them an easy choice for this year’s Allure Best of Beauty Award for Best Curl Duo.
Oct 2, 2026 · Instagram
In the chair for National Hair Day with @artistic.aestheticss National Hair Day calls for a bold transformation, and what better way to celebrate than with Alejandro’s viral Fox Hair look. Powered by OLAPLEX N°.1 Bond Multiplier & N°.2 Bond Perfector, he’s able to maintain structural integrity and high-shine strength from start to finish.
Oct 1, 2026 · Instagram
True hair repair happens below the surface. N°.3PLUS Complete Repair Treatment goes beyond basic conditioning to actively restore internal hair strength, smooth the cortex, and shield hair from daily wear. We’re flattered to be included in the preview of the Abbey Yung 2.0 Method! See why it’s one of @abbeyyung’s favorite products and shop the revolutionary formula today at OLAPLEX.com, @sephora, @ultabeauty, @amazon, or at a local OLAPLEX salon.
Sep 30, 2026 · Instagram
Stop overcomplicating your hair routine. You don't need a 10-step process to tame frizz, just these 2 essentials. 1. Spray Shape Set™ Hairspray on a bristle brush and smooth down flyaways 2. Follow up with OLAPLEX N°.7 Bonding Oil™ on the ends for added shine and smoothness
Sep 29, 2026 · Instagram
Everything you need to know about Shape Set™ Hairspray in one place. Sculpted perfection, touchable hold, and effortless control. Claim your new staple today.
Sep 28, 2026 · Instagram
Give #NaeemahLafond 40 seconds and a bottle of Shape Set™ Hairspray, and watch magic happen ⏳ #HairTransformation #StylingInspo #CurlyStyling #SpeedStyling
Sep 27, 2026 · Tiktok
Up to 96 hours of flexible hold and humidity protection. OLAPLEX Shape Set Hairspray uses Bond Set Technology to strengthen hair while keeping your style intact. Key benefits: • 96-hour flexible hold and frizz control • Bond-repairing technology to reduce breakage • Brushable finish with zero flaking • Heat protection up to 450°F
Sep 26, 2026 · Instagram
Sleek, refined, and set to last. @jamilla.strand demonstrates how to achieve the perfect slicked-back bun featuring N°.6 Bond Smoother, OLAPLEX N°.7 Bonding Oil™, and Shape Set™ Hairspray.
Sep 25, 2026 · Instagram