Does Oakley offer Black Friday discounts?

Yes — on November 28, 2025, Oakley ran Up to 50% off.

How deep was Oakley's Black Friday discount?

Oakley's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Oakley use for Black Friday?

Oakley ran Black Friday 2025 as "Discount."

Was Oakley's Black Friday discount sitewide or limited to select items?

Oakley's Black Friday 2025 discount was sitewide.

Is Oakley's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Oakley use for Black Friday?

Oakley's Black Friday 2025 offer was eligible on: online, in-store.

oakley.com ↗

BF2025

Full profile

All brands on Black Friday

What did Oakley do on Black Friday?

On November 28, 2025, Oakley ran up to 50% off sitewide, via "Discount." Independently captured from oakley.com — not aggregator copy.

The offer on the day

OAKLEY.COM

Email · captured Nov 30, 2025

Up to 50% Off This Season’s Must-Haves

50%

Depth on the day

50%

▲ +11 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: Up to 50% off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

3 channels

What Oakley ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Oakley on email

Up to 50% Off This Season’s Must-Haves

Captured Nov 30, 2025.

Oakley on paid media

Luxottica Retail North America Inc.

Captured Nov 30, 2025.

Oakley on social

“Hey Meta, start recording.” Route running POV captured on @oakleymeta Vanguard. I’m coming for you @edelman11!

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

Oakley's competitive set

Benchmark on the same fields

Oakley’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Oakley

39%

50%

This page

SMITH OPTICSsmithoptics.com

100%100percent.com

Bollébolle.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Oakley on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Oakley.

YearHeadline offerDepth

2025Up to 50% off50%

What teams ask about Black Friday 2025

Answered from our data

Does Oakley offer Black Friday discounts?: Yes — on November 28, 2025, Oakley ran Up to 50% off.
How deep was Oakley's Black Friday discount?: Oakley's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Oakley use for Black Friday?: Oakley ran Black Friday 2025 as "Discount."
Was Oakley's Black Friday discount sitewide or limited to select items?: Oakley's Black Friday 2025 discount was sitewide.
Is Oakley's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Oakley use for Black Friday?: Oakley's Black Friday 2025 offer was eligible on: online, in-store.