SMITH OPTICS’s marketing, tracked daily.
The latest creative SMITH OPTICS puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of August 21, 2026
Email
The Thrill is Live: Pt. 2 Outer Banks
Aug 10, 2026

Social
Instagram2nd place this year @portlandcriterium. I LOVE THIS RACE. I LOVE THE COMPETITION. It’s such a blast to rip corners and thread the needle to execute the right line every lap - even when the pressure increases. Portland, you have my <3 The weekend was SO special outside of the racing. Shaking the CEO of @nike’s hand, touring the campus (mega thank you @jimmydaugherty, you’re my BOY!), going to the soapbox derby, and having maybe a little too much fun after hours (yes, we were successful in yet another salsa venture at Aztec Willies). I took the bull by the horns and tried to control as much as I could racing alone. And regardless of the results, I’m very glad to say I held my own well this weekend - controlling heavily and securing a 2nd place by inches on Day 2. It’s also hard to be unhappy with a second place when you give it your all and you lose to the @almurrison + @samlmorris combo 1-2 punch hahaha And a big thank you to all the competitors that lined up this weekend. A pleasure to race against, but also with you all. Thank you to @srbeards, the staff, and supporters of this event for making it one of my favorite trips of the year. Portland is a city full of adventure, of creative thinkers and filled to the brim with people who have impacted me in ways that extend far beyond cycling. I still need to see those Portland Cherry Blossoms, so I will be back. Until next time. ❤️🫱🏽🫲🏾 📸: @devinfeilen (amazing work, brother) #portland #smithoptics #proathlete #nikecycling #alwaysforward I tried 😂 well done @almurison Should’ve just pedaled harder 😩 At least @smithoptics kept me stylish on the podium! There’s NO podiums where I’m not downing a beer on it, okay? YT video going up soon! All love. Glad to see we’re both healing up well post-injury! Heard about Kent all weekend! Excited to actually chat! Style points 💯 That basso 😮💨
Aug 21, 2026
What we track on SMITH OPTICS
ShopVision captures the public marketing we see from SMITH OPTICS every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does SMITH OPTICS use?
All channelsHomepage is SMITH OPTICS's most-used channel. Jump to a channel below, or read straight down.
SMITH OPTICS homepage updates
87 capturedSMITH OPTICS on email
27 captured
The Thrill is Live: Pt. 2 Outer Banks
Aug 10, 2026

The Winter Forecast Is HERE
Aug 9, 2026

Pursue Your Thrill Chapter 2 Is Live 🎥
Aug 6, 2026

Your Perfect Pair of Glasses Are Waiting
Aug 3, 2026

Perfect Pairs: Build Your Ultimate Eyewear Set
Aug 2, 2026

The July Lowdown Is Here
Aug 1, 2026

Ends Soon: Complimentary Bike Bag
Jul 28, 2026

Build Your Kit. Get the Bag.
Jul 17, 2026
Promotional history, record by record
123 records · latest 5 shown118 more offers sit before Aug 17, 2026
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SMITH OPTICS on social
59 captured2nd place this year @portlandcriterium. I LOVE THIS RACE. I LOVE THE COMPETITION. It’s such a blast to rip corners and thread the needle to execute the right line every lap - even when the pressure increases. Portland, you have my <3 The weekend was SO special outside of the racing. Shaking the CEO of @nike’s hand, touring the campus (mega thank you @jimmydaugherty, you’re my BOY!), going to the soapbox derby, and having maybe a little too much fun after hours (yes, we were successful in yet another salsa venture at Aztec Willies). I took the bull by the horns and tried to control as much as I could racing alone. And regardless of the results, I’m very glad to say I held my own well this weekend - controlling heavily and securing a 2nd place by inches on Day 2. It’s also hard to be unhappy with a second place when you give it your all and you lose to the @almurrison + @samlmorris combo 1-2 punch hahaha And a big thank you to all the competitors that lined up this weekend. A pleasure to race against, but also with you all. Thank you to @srbeards, the staff, and supporters of this event for making it one of my favorite trips of the year. Portland is a city full of adventure, of creative thinkers and filled to the brim with people who have impacted me in ways that extend far beyond cycling. I still need to see those Portland Cherry Blossoms, so I will be back. Until next time. ❤️🫱🏽🫲🏾 📸: @devinfeilen (amazing work, brother) #portland #smithoptics #proathlete #nikecycling #alwaysforward I tried 😂 well done @almurison Should’ve just pedaled harder 😩 At least @smithoptics kept me stylish on the podium! There’s NO podiums where I’m not downing a beer on it, okay? YT video going up soon! All love. Glad to see we’re both healing up well post-injury! Heard about Kent all weekend! Excited to actually chat! Style points 💯 That basso 😮💨
Aug 21, 2026 · Instagram
Back to back 🏆 Ella (Ella Conolly) solidified a dominant season, winning her second consecutive UCI Enduro World Cup title this weekend in Morillon. Wearing her Hardline Carbon and Rhythm goggles Ella defended her title through the season, finishing 200 points ahead of the competition. Congratulations, Ella! Photos: @rickschubert
Aug 17, 2026 · Facebook
A Local’s Travel Guide to the Outer Banks During the filming of “Pursue Your Thrill: Outer Banks” we tapped local legend, Andy Howell (Andy Howell) to show us the real Outer Banks. From Corolla to Cape Point, this stretch of coastline is packed with welcoming small businesses that support the local community. ☕ Ashley’s Espresso Parlour Obx — Kitty Hawk’s spot for an amazing espresso. 🌯 Waves Market — Your go-to stop on the way to Hatteras or Okracoke. Pro tip: get the burrito. 🌭 captnfranks_restaurant — Kitty Hawk since 1975. You genuinely can’t go wrong with a hot dog here. 🍔 Art's Place — Best burger post-beach, hands down Check out some of the places in the full film “Pursue Your Thrill: Outer Banks” on our YouTube Channel, or our blog at smithoptics.com.
Aug 15, 2026 · Facebook
The Story Behind Corolla’s Wild Horses For more than 400 years, wild horses have called North Carolina’s Outer Banks Home. Believed to be descendants of Colonial Spanish Mustangs brought over in the 1500s, these wild horses have adapted to life on these barrier islands in a way not many other species have. Read more about Corolla’s Wild Horses on our blog, and watch the full Pursue Your Thrill: Outer Banks film on our YouTube channel.
Aug 11, 2026 · Facebook
Trying new ways of fishing and landing his first Bass. Jackson’s time on the Outer Banks was all about new experiences. Watch “SMITH Presents: Pursue Your Thrill: Outer Banks” now on the SMITH YouTube Channel.
Aug 8, 2026 · Facebook
“We did it all, and we got to see what the true Outer Banks is all about” - Evan (Evan Geiselman) Watch “SMITH Presents: Pursue Your Thrill: Outer Banks” now on the SMITH YouTube Channel.
Aug 7, 2026 · Facebook
Pursue Your Thrill: Outer Banks. This isn’t your typical beach destination. The locals know it for something more. Wild horses, oyster farms, artists, board shapers, musicians, and generations who have built their lives around the water. Watch the full film on our YouTube channel, link in bio. An ARTEUR Ventures Production SMITH Athletes: Evan Geiselman + Jackson Bunch IV SMITH Production Team: Tucker Leverton, Ben Hirsch, Veronica Cano-Flores Produced: Andy Howell Written: Jacquelin Winter Directed: Andy Howell + Ted Newsome Director of Photography: Ted Newsome Still Photography: Timothy Aukshunas In-water Surf Video: Clay Mein Outer Banks Photographers: Daniel Pullen + Ed Tupper Video Editors: Ted Newsome + Ricki Bedenbaugh Music: zackmexico Riders and Captains: Mike Fava, Dylan O’Neal, Ronnie oneal, Dylan Doyle, Inshore Fishing and Apparel, Lucas Jolly, Michael Rosso, Mike Rowe, Cousins'Oysters. Fishing rods, skateboards, and apparel provided by GHOST/SHIP SUPPLY COMPANY.
Aug 6, 2026 · Facebook
Crabapple world championships popped off‼️ To much fun throwing trips for such an electric crowd already so exited for next year. @smithoptics gear keeping me so dialed at @crankworx!! {o} @lola.wais @cozzidebonis
Aug 5, 2026 · Instagram
POV: Hannah (@hannahbergemann) genuinely flying at Loosefest. Video: @sherpa.fpv
Aug 3, 2026 · Instagram
Chapter 2 of the Pursue Your Thrill series takes us to the Outer Banks. A place you’ve got to see to believe—and one that ain’t for the faint of heart. Watch the film 8.3.26.
Aug 1, 2026 · Facebook
Pursue Your Thrill: Outer Banks. Where the wild ones come to play. Coming soon.
Jul 30, 2026 · Facebook
Some gear earns its place without demanding your attention. Built for life outdoors, Smith pairs timeless design with crystal-clear optics, so you can spend less time thinking about your sunglasses and more time taking in the view. From long trail days to weekends by the water, there's a pair for you. Shop Smith sunglasses online or stop by our store to find your pair.
Jul 29, 2026 · Instagram