L'Oréal Paris’s marketing, tracked daily.
The latest creative L'Oréal Paris puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
🚨 Final call: Prime Day ends at today!
Oct 7, 2026

Paid media
MetaYour Hair, Transformed
Sep 19, 2026

Social
TiktokThe light got warmer, the leaves started falling and our L’Oréal Paris essentials got the message. Hello, autumn.💄 #lorealparis #lorealparismakeup #fallmakeup #makeuptok #falltransition
Oct 7, 2026
What we track on L'Oréal Paris
ShopVision captures the public marketing we see from L'Oréal Paris every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does L'Oréal Paris use?
All channelsPaid media is L'Oréal Paris's most-used channel. Jump to a channel below, or read straight down.
L'Oréal Paris homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
L'Oréal Paris on email
26 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 11%· vs prior 30d

🚨 Final call: Prime Day ends at today!
Oct 7, 2026

🛍 2 Days Only: Save up to 30% on L'Oréal Paris
Oct 6, 2026

David, Your October Beauty Guide is here 📚
Oct 1, 2026

✨ 10 Years of Magic and counting
Sep 28, 2026

🍂 Your fast, flawless fall routine starts now
Sep 24, 2026

🛒 Take 20% off NEW Revitalift Triple Power Night Cream
Sep 22, 2026

🎯 Target run essential: NEW Revitalift Rich Night Cream
Sep 18, 2026

David, Unlock a special birthday surprise 🎁
Sep 15, 2026

Grade-A essentials for your daily routine ✨
Sep 14, 2026

David, 3 seconds to locked-in makeup 🔒✨
Sep 10, 2026

David, Your September Beauty Guide is here 📚
Sep 4, 2026

🌙 Discover Kristen Bell’s secret to glowing, youthful skin
Sep 2, 2026
L'Oréal Paris on paid media
326 capturedCadence
~11/ wk
Last 30 days
48
Top platform
Promotional history, record by record
14 records · latest 2 shown12 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
L'Oréal Paris's competitive set
Benchmark on the same fieldsL'Oréal Paris’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
L'Oréal Paris on social
314 capturedCadence
~49/ wk
Last 30 days
208
Top platform
Instagram
The light got warmer, the leaves started falling and our L’Oréal Paris essentials got the message. Hello, autumn.💄 #lorealparis #lorealparismakeup #fallmakeup #makeuptok #falltransition
Oct 7, 2026 · Tiktok
Lancôme unveils its exclusive Qixi Love Record pop-up campaign, transforming traditional lipstick trials into an immersive personal recording session across Shanghai, Shenzhen, and Zhengzhou. 💿💄 Through a vinyl-inspired "Recording Hall" activations, visitors blended color and melody. From discovering hero products like LANCÔME DRAMA PLAY and GÉNIFIQUE ULTIMATE SERUM to recording custom voiceprints and designing bespoke album covers, guests stepped into a world of authentic self-expression. Your color. Your voice. Your soundtrack #CreateTheBeautyThatMovesTheWorld
Oct 6, 2026 · Linkedin
Find your L’Oréal Paris hair care and hair color favorites at CVS during the Big Hair Event. Get $10 off your $40 purchase now through 10/10. Shop now: https://www.cvs.com/shop/beauty/hair-care @CVSPharmacy #CVSpharmacy #cvsbighairevent #cvsbeauty
Oct 5, 2026 · Facebook
At #EADVCongress, we brought our latest science and skincare innovations to life. 💙 From La Roche-Posay’s Living Lab to Vichy’s first collagen supplements and CeraVe’s Ceramide Lab, visitors experienced our latest innovations first-hand. Congress highlights included L’Oréal Dermatological Beauty’s international microbiome symposium, La Roche-Posay’s deep dive into hyperpigmentation, Vichy × L’Oréal Research & Innovation’s integrative approach to longevity, and SkinCeuticals’ advanced skincare innovations for aesthetic patients. We also showcased L’Oréal Act for Dermatology for the first time at the congress, with three projects: Skin Obs Study, ILDS Derm Gallery and Awards. Thank you to everyone who joined us, shared insights and sparked conversations. See you next year! #CreateTheBeautyThatMovesTheWorld
Oct 4, 2026 · Linkedin
A runway powered by Worth. Friends of the Brand @anitta Mu Zhicheng @desireduplantis @helena_blly @linikeroficial @iamamyjackson @byanamilan @reemkherici @lenagercke and @virginie.dubost turn every strut into an expression of confidence at Le Défilé 2026. @anitta is wearing @manuriclothing and @mara.paris jewelry. @desireduplantis is wearing @weiseatelier and @hardot_official shoes.�@helena_blly is wearing @toni_maticevski, @hardot_official shoes and @mara.paris jewelry. @linikeroficial is wearing @mrselfportrait. @iamamyjackson is wearing @leamalmes and @hardot_official shoes.�@byanamilan is wearing @balykina.brand. @reemkherici is wearing @dylanparientyparis. @lenagercke is wearing @jamemme and @maisonernest shoes. @virginie.dubost is wearing @shopcasona, @gianvitorossi shoes and @mara.paris jewelry. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt
Oct 3, 2026 · Instagram
Lustrous waves, defined step by step. Go backstage at Le Défilé with L’Oréal Paris Global Hair Artist @stephanelancien as he enhances @simoneashley’s signature look using EXTRAORDINARY OIL for nourishing shine and ELNETT HAIRSPRAY for weightless hold. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt
Oct 2, 2026 · Instagram
Effortlessly fresh skin, subtly defined eyes. Step behind the scenes at Le Défilé 2026 with L’Oréal Paris Global Makeup Artist @harold_james as he reveals the secrets and Parisian artistry behind @beccca’s runway glam, powered by INFAILLIBLE CUSHION FOUNDATION for a radiant complexion. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt
Oct 1, 2026 · Instagram
Meet us where the glam happens. @beccca takes us backstage at Le Défilé for a whirlwind of beauty, fashion and getting ready to Express Your Worth. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt
Sep 30, 2026 · Instagram
Paris, city of lights! @simoneashley, @thelumagrothe and @kristenanniebell shine with joy, confidence and radiance as they celebrate their worth at Le Défilé 2026. @simoneashley is wearing @lagalpa and @gianvitorossi shoes. @thelumagrothe is wearing @stellamccartney and @maisonernest shoes. @kristenanniebell is wearing @maxzarasterck and @gianvitorossi shoes. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt
Sep 29, 2026 · Instagram
Front raw tonight, to celebrate women empowerment and beauty at #ledefilelorealparis ✨ #parisfashionweek #worthit
Sep 28, 2026 · Tiktok
Taking women empowerment to new heights. @kendalljenner is on top of Paris to drop the final pin for tomorrow night. Le Défilé 2026: Express Your Worth arrives at Place Joffre. Now the countdown officially begins. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #worthit
Sep 27, 2026 · Instagram
Decisions, decisions 👀 Don’t miss le défilé L’Oréal Paris with @becky armstrong on Monday ! #ledefilelorealparis #parisfashionweek #lorealparis
Sep 26, 2026 · Tiktok