OLAY’s marketing, tracked daily.
The latest creative OLAY puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
🛍️ Last day to save!
Oct 7, 2026
Paid media
MetaUp to 30% off Olay Super Cream Anytime
Oct 7, 2026
Social
TiktokThe only thing better than your favorite Olay moisturizer? More of it. ✨ Our 50% larger jars are included in Prime Big Deal Days, up to 30% off, making it the perfect time to stock up and save. 🛍️
Oct 6, 2026
What we track on OLAY
ShopVision captures the public marketing we see from OLAY every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does OLAY use?
All channelsPaid media is OLAY's most-used channel. Jump to a channel below, or read straight down.
OLAY homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
OLAY on email
5 capturedCadence
~1.2/ wk
Last 30 days
5
New· vs prior 30d
OLAY on paid media
170 capturedCadence
~37/ wk
Last 30 days
159
Top platform
Meta
Promotional history, record by record
250 records · latest 5 shown245 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
OLAY's competitive set
Benchmark on the same fieldsOLAY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
CeraVecerave.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
OLAY on social
53 capturedCadence
~7.2/ wk
Last 30 days
31
▲ 182%· vs prior 30d
Top platform
TikTok
The only thing better than your favorite Olay moisturizer? More of it. ✨ Our 50% larger jars are included in Prime Big Deal Days, up to 30% off, making it the perfect time to stock up and save. 🛍️
Oct 6, 2026 · Tiktok
#ad #olaypartner Apparently my face signed up for marathon training too 😭✨ I’ve spent all summer training for NYC through sun, heat and sweat, and while I’ve been so focused on helping my body bounce back, I realized my skin needed some recovery too. I’m teaming up with @olay for this marathon comeback, and Super Serum has become part of my recovery routine. It gives me 5 skincare benefits in 1: hydrates, visibly firms, smooths, brightens + improves texture. ✨ The two I’m loving most during marathon training? ✅ Hydration + that GLOW. My body is bouncing back. My skin is too. ✨ 🛍️ Shop Olay Super Serum wherever is sold! #supermarathon #nycmarathon #marathontraining
Oct 5, 2026 · Instagram
What if you could bottle up golden hour? 🌅 From the luxurious feel to the amazing scent and luminous-looking skin, our guests shared what they loved most about the new OLAY Super Body Oil.🩷✨
Oct 4, 2026 · Facebook
Golden hour isn’t just a time of day... it’s a state of mind.🌅 We caught up with guests at our Golden Hour Escape to talk about the secret behind their luminous-looking skin.✨
Oct 2, 2026 · Tiktok
I never imagined home renovations would lead to a skincare partnership, but here we are! 🏡✨ As someone who believes small changes can make a big impact, I’m teaming up with @Olay for the next 28 days to “renovate” my skin using their Retinol24 Night Moisturizer. Just like you don’t always need a full gut renovation to transform a home, you don’t need an entirely new skincare routine to see results. Sometimes it’s the simple, consistent updates that make all the difference. Follow along as I share my journey over the next few weeks! #Ad #RetinolReveal #OlayPartner
Oct 1, 2026 · Instagram
#ad Two beauty editor firsts: 1. Trying retinol 2. Using the same product for 28 days straight (honestly, the bigger shock) Me 🤝 glass skin @olay, the results are unreal. Wait for the before & after 👀🪞✨
Sep 28, 2026 · Instagram
Before beauty aisles were overflowing with trends, there was the OG Beauty Fluid, a trusted staple for generations and the inspiration behind our limited-edition collection. 🩷 Today, we’re celebrating the memories, routines, and timeless beauty traditions that continue to connect us across generations. ✨
Sep 25, 2026 · Facebook
Long before "skincare routine" became part of our vocabulary, there was Oil of Olay Beauty Fluid. A true beauty classic that earned its place in homes, hearts, and daily rituals for generations.🩷 Our new collection celebrates those memories and the timeless beauty traditions that continue to inspire us today. ✨
Sep 22, 2026 · Tiktok
Halfway through my @olay retinol journey. Let’s glow. #ad
Sep 20, 2026 · Instagram
The hot dogs taste even better when you’ve earned a Costco Shop Card. 🌭 Don’t miss your chance to get a $60 Costco Shop Card when you spend $200 on qualifying P&G products. But hurry... this offer ends 9/20! 🛒✨
Sep 18, 2026 · Facebook
Make sure to join our live! #olayretinol24 #olay #fyp #goodhousekeeping
Sep 17, 2026 · Tiktok
Before it was Olay, it was Oil of Olay. For 70 years, generations have trusted Olay to help them put their best skin forward. Now we’re celebrating that legacy with our limited edition collection inspired by the iconic product that started it all. ✨
Sep 16, 2026 · Facebook