e.l.f. Cosmetics’s marketing, tracked daily.

The latest creative e.l.f. Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

Latest creative

As of August 22, 2026

Email
Your daily dew-tine 💧
Aug 22, 2026
Social
Instagram
Pickle your pout! 💋 3 NEW pickle flavors of Glow Reviver Melting Lip Balm + Briny Blender Face Sponge are AVAILABLE NOW on elfcosmetics.com, TikTok Shop and exclusively on ulta.com (+ coming in-store to @ultabeauty on August 23!) 🥒 Comment "pickle" and we'll DM you the link to shop. 🛒 Spear for a limited-time: 💚 The Real Dill: Sheer green balm + the OG taste the e.l.f.ies can't get enough of ($9) ✨ NEW e.l.f. Von Dill: Sheer light green with shimmer + German cornichon-coded flavor ($9) 🌶️ NEW Spicy Lil Dill: Hot red with shimmer + a spicy kick to plump the look of lips ($9) 🧽 NEW Briny Blender: Pickle-shaped sponge that targets hard to reach areas + creates a seamless finish ($7) Plus, snag a Dill-lulu Keychain on us exclusively when you shop bundles on TikTok Shop! 🔑 Available on elfcosmetics.com for USA, Canada and the UK! 🎥: @sarahcramoss #elfcosmetics #pickle
Aug 22, 2026

What we track on e.l.f. Cosmetics

ShopVision captures the public marketing we see from e.l.f. Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does e.l.f. Cosmetics use?

All channels

Social is e.l.f. Cosmetics's most-used channel. Jump to a channel below, or read straight down.

Social447
Paid media272
Homepage88
Email80

e.l.f. Cosmetics homepage updates

88 captured

Cadence

~6.8/ wk

Last 30 days

▼ 3%· vs prior 30d

e.l.f. Cosmetics on email

80 captured

Cadence

~6.8/ wk

Last 30 days

▲ 12%· vs prior 30d

e.l.f. Cosmetics on paid media

272 captured

Cadence

~9.6/ wk

Last 30 days

Top platform

Google

Promotional history, record by record

69 records · latest 2 shown

CapturedChannelOfferDepth

Aug 22, 2026emailFree Bronzing Drops with $50+ PurchaseFree Gift

Aug 19, 2026emailFree Bronzing Drops Gift (Pure Gold) with $50+Free Gift

67 more offers sit before Aug 19, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

e.l.f. Cosmetics's competitive set

Benchmark on the same fields

e.l.f. Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

e.l.f. Cosmetics

54%

100%

This page