e.l.f. Cosmetics’s marketing, tracked daily.
The latest creative e.l.f. Cosmetics puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on e.l.f. Cosmetics
ShopVision captures the public marketing we see from e.l.f. Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does e.l.f. Cosmetics use?
All channelsSocial is e.l.f. Cosmetics's most-used channel. Jump to a channel below, or read straight down.
e.l.f. Cosmetics homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
e.l.f. Cosmetics on email
84 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
Join the waitlist: advent cals are back! 🎁
Oct 6, 2026
NEW & Limited Edition! e.l.f. POP holiday fragrance ✈️❄️
Oct 5, 2026
You're an e.l.f.ing VIP!
Oct 4, 2026
Bestie, if you haven’t shopped e.l.f. SKIN, wyd?
Oct 3, 2026
NEW! Sleek Streak hair styling duo 💛💚
Oct 2, 2026
NEW! The Halo Glow fam just went full body ✨
Oct 1, 2026
These blush + bronzer sticks are e.l.f.ing magic 🪄✨
Sep 30, 2026
Skin’s plump + prep step 🪩
Sep 29, 2026
your weekly dose of “add to cart” 💅
Sep 28, 2026
Back-to-school e.l.f.ssentials under $8 😍
Sep 27, 2026
2 steps to smooth, visibly plump lips 👄
Sep 26, 2026
Your beauty slaylist 🎶
Sep 25, 2026
e.l.f. Cosmetics on paid media
299 capturedCadence
~15/ wk
Last 30 days
65
Top platform
transport your e.l.f. to Tromsø, Norway this holiday.
Oct 6, 2026 · Meta
e.l.f.ing magical.
Oct 2, 2026 · Meta
Sep 30, 2026 · Meta
More luxe. Less bucks.
Sep 18, 2026 · Meta
Soft Glam Foundation
Sep 8, 2026 · Meta
NEW from e.l.f.
Sep 3, 2026 · Meta
Glow Reviver Melting Tinted Lip Balm | e.l.f. Cosmetics
Aug 26, 2026 · Meta
Aug 20, 2026 · Meta
e.l.f. Cosmetics on sms
5 capturedCadence
~1.2/ wk
Last 30 days
5
New· vs prior 30d
Promotional history, record by record
92 records · latest 5 shown87 more offers sit before Oct 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
e.l.f. Cosmetics's competitive set
Benchmark on the same fieldse.l.f. Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
wet n wild Beautywetnwildbeauty.com
LA Girl Cosmeticslagirlusa.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
e.l.f. Cosmetics on social
369 capturedCadence
~31/ wk
Last 30 days
133
Top platform
Instagram
this scent is Spicy Bundt Nice 😍🆕 e.l.f. POP Taste of Tromsø Travel Kit is available NOW on @Amazon 🤎
Oct 6, 2026 · Tiktok
Spicy Bundt Nice Silky Body Cream: ✨ Hydrating scented body cream inspired by an arctic holiday escape in Tromsø, Norway ✨ Delicious Holiday Spice Cake + Orange Zest scent ✨ Rich, silky body cream with a lightweight feel absorbs quickly into skin ✨ Helps soften and smooth skin
Oct 5, 2026 · Pinterest
Pack your bags, it’s time for a little e.l.f.scape 🧳✨ Something new drops very soon… #newdrop #elfcosmetics
Oct 4, 2026 · Instagram
It’s glow time! 🤩🆕 Halo Glow Body Collection is available now on elfcosmetics.com, the e.l.f. app, TikTok Shop and @ultabeauty. 💗 Your new holy grails for radiant skin from halo to toe: 💖 Halo Glow Soft Beam Body Cream: Daily body glow cream that hydrates skin and adds a hint of shimmer with a dreamy vanilla and magnolia scent ($12) 💖 Halo Glow Goddess Balm: Multi-use highlighting body glow balm for the high points of your body with a glassy, pearlescent sheen that lasts ($14) 💖 Halo Glow Body Brush: Soft, body-hugging brush to apply and blend Goddess Balm seamlessy ($10)
Oct 3, 2026 · Facebook
Your morning brew for brighter eyes. Why you’ll love it: 🍊 Vitamin C = helps to visibly brighten under eyes ☕ 3% Caffeine Blend = helps to visibly reduce puffiness 🍌 Banana-Colored Powder = visibly illuminates eye area Fast absorbing formula that helps you start your day bright Shop now on elfskin.com for $13 ☀️
Oct 2, 2026 · Facebook
Why you’ll love it: 💜 Delivers buildable pink-to-blue shifting finish 💜 Glides on easily (no crunch, flakes or residue!) 💜 Safe to use on body and décolletage 💜 Great for all hair types
Oct 1, 2026 · Pinterest
Witch please, it's Soft Glam! ✨ Conjure up a natural flush & soft sculpt with Soft Glam Cream Blush + Bronzer Sticks. They’re so good, you'll think they're e.l.f.ing magic! Get your glam for $7 each on elfcosmetics.com. 🧙♀️
Sep 30, 2026 · Facebook
Fall into flavor with 2 NEW and limited-edition festive flavors: Pumpkin Glaze and Pink Peppermint! 😍 Glow Reviver Flavor Balm Lip Duo is available now on elfcosmetics.com and the e.l.f. app! ✨ Comment "DUO" and we'll DM you the link to shop. 👏 Why you’ll love it: 💋 Long-lasting nourishing lip balm duo with a buttery soft formula 💋 Delivers a wash of buildable color and a glossy finish 💋 Formulated with 10% hydrating butters for soft, supple lips 💋 Lip-hugging tip delivers a smooth application 💋 2 new & limited-edition flavors: Pink Peppermint (pale pink) and Pumpkin Glaze (amber with pearl) Shop now for $18 on elfcosmetics.com. 🫶 🇺🇸 Available now on TikTok Shop and online at @target, @ultabeauty, @walmart and @amazon, Coming in-store to @ultabeauty October 11, Coming in-store to @target and @krogerco this fall 🇨🇦 Available now online at @shoppersbeauty, @walmartcanada and @amazonca, Coming in-store to @shoppersbeauty and @amazonca October 4 🇲🇽 Coming to @sephoramx October 15 🌍 Coming to @sephoramiddleeast October 1, Coming to @saetherbeauty October 2, Coming to @pricelineau, @colessupermarkets, @kmartaus and @targetaus this winter, Coming to @nykaacosmetics early 2027 #GlowReviverLipBalm #elfcosmetics
Sep 29, 2026 · Instagram
#GIVEAWAY: we just glow together! ✨ now, it’s your turn! 👀 we’re giving TWO lucky winners the chance to win their very own @elfyeah x @Bubble Skincare PR Box, including all 3 shades of Drop N’ Dunk, Glow Talk, and Camo Slide 💕 how to enter: ➡️ follow @elfyeah ➡️ like this post ➡️ tag a friend in the comments! 🫶 Giveaway starts NOW and ends October 5, 2026 at 11:59 PM PT. NO PURCH NEC. Open to 18+ in 50 US/DC. winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: LINK IN BIO
Sep 28, 2026 · Tiktok
Why you'll love it: ✨ Buildable, dimensional shine ✨ Glides on easily, no residue ✨ Sparkling pink-to-blue shifting finish ✨ Lightweight & non-greasy formula ✨ Easily rinses away in shower with water
Sep 27, 2026 · Pinterest
A 2-step lip ritual to smooth and visibly plump lips featuring our Thirst Burst Lip Treatment in Sheer Guava + Thirst Burst Lip Smoothie in Guava (kit exclusive).
Sep 26, 2026 · Pinterest
Our second e.l.f. album is here! 💿 Introducing Mirror Mix, your new beauty SLAYlist! 💕 Featuring 7 tracks from 7 rising stars across Pop, R&B, Latin and Rock, this album is all about bringing music and beauty together while empowering the next generation of artists. 💪 Get to know the e.l.f.ing incredible artists and songs that make up our new album: 🎵 Joaquina puts her story into song with “Ya No Estoy” 🎵 Flau'jae Johnson turns up the heat on “What Can’t I Do” 🎵 NEZZA will remind you just how bonita you are in “Bésame” 🎵 Brasko brings his larger-than-life sound to “Look Don’t Touch” 🎵 Mamii showcases her soulful energy with “Transitions” 🎵 Hello Sister has the girls’ night covered with “Girlhood is Forever” 🎵 Sadie Rose Van serves up main-character energy in “Kiss” Streaming now on Spotify, Apple Music and Amazon Music. ✨
Sep 25, 2026 · Facebook