Fjällräven’s marketing, tracked daily.
The latest creative Fjällräven puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Fjällräven
ShopVision captures the public marketing we see from Fjällräven every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Fjällräven use?
All channelsPaid media is Fjällräven's most-used channel. Jump to a channel below, or read straight down.
Fjällräven homepage updates
176 capturedFjällräven on email
57 captured
Find your Fjällräven Pack
Aug 22, 2026

Customer favorites for warm-weather days
Aug 20, 2026

Travel Smarter with Färden
Aug 18, 2026

Last chance for 30% savings
Aug 15, 2026

Backpacks Built for Your Everyday
Aug 13, 2026

Why We Wear Wool All Summer
Aug 11, 2026

Everyday gear. Outdoor ready.
Aug 8, 2026

The High Coast Totepack: Built for the scenic route
Aug 6, 2026

Don’t miss out: save up to 30% in our End of Season sale
Aug 4, 2026

Your Summer Hiking Kit
Aug 1, 2026

Explore mountaineering
Jul 30, 2026

Skule: Built to Handle it All
Jul 28, 2026
Fjällräven on paid media
400 capturedPromotional history, record by record
65 records · latest 4 shown61 more offers sit before Aug 20, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fjällräven's competitive set
Benchmark on the same fieldsFjällräven’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Fjällräven on social
108 capturedA glimpse into what our 2025 Fjällräven Polar alumni got up to at Fjällräven Classic Sweden this year. #FjallravenClassic2026
Aug 22, 2026 · Tiktok
Searching for empty trails? #ExploreTheOffSeason
Aug 21, 2026 · Tiktok
I usually share the bigger adventures, mountains, expeditions, places far from home. #ad But most life happens in between them. Running errands. Getting some work done. Meeting someone for coffee. Finding a park and taking the long way home. I’ve always believed exploration is less about how far you go and more about staying curious wherever you are. That’s what I like about the @fjallraven_na Räven backpack. One pack moving through all the different versions of a day. #Fjallraven #BornInSwedenCarriedEverywhere #FjallravenRaven #EverydayAdventure ExploreEverywhere
Aug 20, 2026 · Instagram
this dinner view is way better than any Netflix show😍 I packed my @fjallraven_na Räven 28L backpack (it has a pocket for everything!), picked up two friends and got on this summit within an hour of leaving downtown. This is📍Mount Stratchan and it can be accessed by chairlifts on Cypress Mountain on Thursday-Sunday until 9pm so you can watch sunset from there. Vancouver is such a beautiful city with incredible access to the outdoors. This is a good reminder to get outside, slow down, and enjoy nature that’s on our doorstep🩵 #FjallravenAmassador #Vancouver
Aug 18, 2026 · Instagram
We’re honored provide gear to people doing extraordinary research through @the_explorers_club. Every year, they recognize 50 people who are exploring nature and creating the future for our planet. This year’s honorees represent the cutting edge of conservation, field science, and research. Their work continually inspires us to challenge ourselves, and to keep holding more hope for the future. You can learn more about The Explorer’s Club 50 Class of 2026 through the link in our bio.
Aug 17, 2026 · Instagram
Still somewhere above the clouds after the @fjallraven_na Classic USA 💙☁️ #ad A few favorites from 3 days in the Colorado Rockies 🏔️ Feeling very lucky to have experienced this one and already dreaming about the next adventure! Which photo is your favorite? 🥾⛺🌲 Cover photo: @campwithcol #FjallravenClassicUSA #backpacking #hiking #seeyououthere | Colorado, mountain expedition, outdoors, adventure, community event, get outside, explore more
Aug 15, 2026 · Instagram
Some of our favorite summer day trips in Virginia & Maryland. [a d] From flower fields and mountain trails to waterfalls, sunset views, and beach days with the dogs, here’s a little glimpse of how we’ve been spending our summer. I love that my @fjallraven_na Kanken fits just about any kind of day. It’s been the perfect place to stash snacks, the day’s essentials, and, of course, dog treats. #seeyououthere
Aug 14, 2026 · Instagram
I don’t think I’ve ever seen water this blue. Lake Tahoe is something else. One more place this pack has been lucky enough to come along for the ride. My go everywhere backpack, the Fjällräven Skule #Fjallraven #LakeTahoe #AdventureTravel #Hiking #seeyououthere
Aug 12, 2026 · Instagram
What goes into a product matters just as much as where it takes you. We’re continuing to increase the use of preferred fibers*, which are materials chosen for their reduced environmental impact compared to conventional alternatives. In 2025, 81% of the fibers we used were preferred fibers, up from 33% in 2021. It’s one step in our ongoing work to reduce environmental impact while creating gear built to last. Learn more in our 2025 Sustainability & CSR Report here: https://fjallraven-na.visitlink.me/_4R74R *Based on the Textile Exchange Preferred Fiber and Materials Matrix
Aug 11, 2026 · Instagram
We love to see women supporting women. 🤝 Every year, we’re proud to support @summitscholarshipfoundation. It’s a program designed to break down barriers to entry in mountaineering for women by providing funding for women to participate in all-women mountaineering expeditions and outdoor skill-building adventures. We were thrilled to have four recipients join us for Fjällräven Classic USA this year! We got to chat with them and learn what drew them to participate and how the Summit Scholarship program influenced their decision to come. They always inspire us to keep exploring and to push ourselves outside our comfort zone. You can learn more about The Summit Scholarship Foundation at SummitScholarship.org.
Aug 10, 2026 · Instagram
Your sign to go hiking this summer 🏕️
Aug 7, 2026 · Tiktok
This is your reminder to take a break today, whether it's from your work desk or from carrying a 35lb pack up a mountain. 📸: @angelaliggs
Aug 6, 2026 · Instagram