Patagonia’s marketing, tracked daily.
The latest creative Patagonia puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Patagonia
ShopVision captures the public marketing we see from Patagonia every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Patagonia use?
All channelsHomepage is Patagonia's most-used channel. Jump to a channel below, or read straight down.
Patagonia homepage updates
879 capturedCadence
~107/ wk
Last 30 days
459
Patagonia on email
54 capturedCadence
~5.4/ wk
Last 30 days
23
▲ 15%· vs prior 30d

Vintage styles for the mountain minded
Oct 6, 2026

Sun protection for sweating in
Oct 5, 2026

Transition into fall trail running
Oct 4, 2026

Get the emails you truly want
Oct 3, 2026

R1 Air: fleece that breathes with you
Oct 2, 2026

A few of our fall favorites
Oct 1, 2026

Meet the Light Gust collection
Sep 29, 2026

Sun protection for sweating in
Sep 28, 2026

Our sport stories collection
Sep 26, 2026

Casual jackets for mixed weather
Sep 25, 2026

Snap-T warmth for any situation
Sep 23, 2026

Connecting with your sport communities
Sep 16, 2026
Patagonia on paid media
198 capturedCadence
~8.4/ wk
Last 30 days
36
▲ 300%· vs prior 30d
Top platform
Promotional history, record by record
356 records · latest 5 shown351 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Patagonia's competitive set
Benchmark on the same fieldsPatagonia’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Patagonia on social
244 capturedCadence
~18/ wk
Last 30 days
77
▼ 10%· vs prior 30d
Top platform
Facebook
You can do this, Jude! Exceptional gear for uncommon pursuits since 1973. https://pat.ag/F/F26/InnovationUnusual
Oct 6, 2026 · Facebook
Golden hour is for desert jibbin'. Carston Oliver throws down some sunset style outside of Fruita, Colorado. Photo: Miya Tsudome
Oct 4, 2026 · Facebook
The ocean is an unstoppable force. It’s why so many of us feel drawn to its energy: unyielding, wild, and free. For Othandwayo, living in Cape Town’s Imizamo Yethu, water was always there. But it’s through surfing that she learned water’s lessons beyond the waves. By embracing the ebb and flow of the ocean, she finds her power, her perseverance, and her people. And even when life gets difficult, she knows that moving with the currents will guide her through almost anything. Learn more: https://sentineloceanalliance.org/ Director & Cinematographer: Arthur Neumeier Project Lead: Patricia Simon Production Manager: Sbusisiwe Luhlongwane Producer Patagonia: Julia Schellekens 1 AC & Sound Recordist: Joseph Webster, Tafadzwa Pasi Camera Assistant: Zion Wright Editor: Tomas Wells Sound Design & Sound Mix: Tsepo Adoro Colorist: Nic Apostoli Graphic Design: Nataša Lops Executive Producers Patagonia: Jelle Mul, Alex Lowther Subscribe: https://pat.ag/Subscribe Connect with Patagonia: Instagram: https://www.instagram.com/patagonia/ Facebook: https://www.facebook.com/PATAGONIA/ Twitter: https://twitter.com/patagonia TikTok: https://www.tiktok.com/@patagonia?lang=en LinkedIn: https://www.linkedin.com/company/patagonia_2/ About Patagonia: Patagonia was founded on a simple idea: build the best gear while protecting the places we love. Our commitment to the planet shows up in everything we make, using recycled materials and transparent supply chains alongside Worn Wear repairs that keep gear in action longer. When you're chasing storms, climbing peaks, or just exploring close to home, our gear moves with you and helps protect the wild for future generations
Oct 3, 2026 · Youtube
Biggest little repair shop in the world. In Reno, Nevada, our repair techs put a whole lotta love into each garment that lands on their desks. Tenaya James works on a zipper-pull replacement while Emery Beebe sorts and grades gear, cuts laundry tags and scans products for tracking Whether it's a simple zipper replacement or a more complex fix that requires stitching or new fabric, each repair is unique, which makes the finished product one of a kind. Photos: Tim Davis
Oct 2, 2026 · Facebook
A few reasons why we’re rewarding you to engage your friends and family this election season: Friend-to-friend outreach works better than reaching out to strangers→ In a world flooded with political ads and misinformation, people trust friends and family most. That's why sharing voting information with our peers is one of the most effective ways to encourage voting. Making a plan to vote increases the likelihood of following through→ By helping friends make plans to vote and providing accurate information about when and where to cast their ballots, we boost the chances of follow-through. Rewarding voter outreach allows more people to take part→Time is valuable. By rewarding people for the efforts involved in helping their friends make plans to vote, we reduce barriers to participation and reach more voters from different backgrounds. Democracy works when we do→In an ideal world, rewards wouldn't be necessary. But at a time when our democracy is under threat, offering $100 Patagonia credits is simply our way of saying thanks. Whether you donate your credit or spend it on gear, we hope you enjoy getting your people to the polls. Get started at https://lnkd.in/eXeqbwzQ be in the US to access.
Sep 30, 2026 · Linkedin
Whoa. Turns out our community knows how to help get out the vote! Over 40,000 of you earned a $100 credit since we launched the 11.2 Million Vote Project on September 26. Keep it up at the link in bio. $100 credit issued once you send three vote plans. No proof of registration or voting required. Read the full terms and conditions at patagonia.com/elections —must be in the US to access.
Sep 29, 2026 · Tiktok
This month, Patagonia Chile opened its 13th store and the first Patagonia Care and Repair Center in Latin America: El Taller. Located on the second floor, El Taller offers technical repairs and care for outdoor gear from any brand, from zipper fixes and patches to re-taped seams and technical cleaning. More than a workshop, it’s a space for the community to learn, gather and talk about circularity and why taking care of what we already own matters. And Valdivia felt like the right home for it. Surrounded by rivers, temperate rainforests and nearly 200 days of rain a year, the city has a deep connection to the outdoors. A new store, a new workshop, and a new space for Valdivia’s outdoor and environmental community. Follow the stories at @tiendapatagoniavaldivia. Abrimos nuestra tienda número 13 en Valdivia, una tierra definida por sus ríos, humedales y la biodiversidad única de la selva valdiviana. Mantener la ropa en uso por más tiempo es una de las formas más directas de reducir nuestro impacto en la naturaleza. Por eso, llegamos a la Región de Los Ríos con El Taller, el primer centro de reparación y cuidado técnico integrado dentro de una tienda Patagonia en Chile. Este espacio busca acercar la reparación, el cuidado y la circularidad a la comunidad. Trae tus prendas a reparar y conversemos sobre cómo proteger los ecosistemas que hacen único a este territorio. Sigue nuestras historias en @tiendapatagoniavaldivia.
Sep 27, 2026 · Instagram
Over 11.2 million registered environmental voters skipped the last election. These aren’t just some far-out greens. They’re people we know—and they’re people we have the power to reach. Introducing the 11.2 Million Vote Project. From now through Election Day, we’ve got up to $11.2M to give away in $100 Patagonia credits to folks in the US who help three friends make plans to vote. It doesn’t matter whether you’ve ever voted (shhh!) or which party lines you fall on (if any). Just get out the damn vote, and we’ll throw you a small gift for doing your part. Each $100 credit is redeemable for store or online purchase, or if you’re good on gear, you can donate it to the League of Conservation Voters. Get started at the link in bio. 100 credit issued once you send three vote plans. No proof of registration or voting required. Read the full terms and conditions on patagonia.com/elections—must be in the US to access.
Sep 26, 2026 · Tiktok
Earlier this month, we announced a lawsuit against the Trump administration for illegally reducing Bears Ears National Monument by 91%. Since then, we’ve received lots of questions about what people can do to help. While our lawsuit is still in its early stages, the most impactful thing you can do right now is to support our nonprofit partners at the Bears Ears Inter-Tribal Coalition (BEITC), who continue to lead grassroots efforts alongside Tribal nations, local communities and conservation organizations to protect and steward Bears Ears through this uncertain time. While BEITC is not a plaintiff in the lawsuit, the nonprofit is one of the driving forces behind the historic co-management plan between Bears Ears Tribes and the federal government to protect and steward millions of acres of culturally and spiritually significant lands. Donations can be made at https://lnkd.in/eH73d27M. If you can’t donate at this time, we also offer ways to take action with BEITC on Patagonia Action Works. Thank you for your support. Photo: Steven Gnam
Sep 25, 2026 · Linkedin
We’re hosting two nights of free food, drinks, live music, conversation and joy in Atlanta to get geared up for the midterms. If you’re in the area, we’d love to see you there. On Sept. 30 and Oct. 1, we’re bringing together Patagonia ambassadors, artists, activists and more at our Atlanta Beltline store to celebrate local organization, community, sport and civic engagement. Attendees will also hear how to get involved in our effort to reach the millions of environmentalists who sat out the 2024 General Election. Check out the lineup and RSVP below! Sept. 30 Community run with ambassadors Peyton Thomas and Canyon Woodward Free tacos from Bell Street Burritos, beer and an intimate, live performance from folk singer-songwriter S.G. Goodman. Oct. 1 Complimentary food from the Refugee Women’s Network Chef’s Club, free beer, chain-stitching craft and nonprofit tabling with Black Voters Matter, Georgia Conservation Voters and Dirtroad Organizing. Q&A Speaker Series with Bernard Fraga, Kalen Allen, Shanequa Gay, Dhani Jones, and legendary activist and former Greenpeace executive director Annie Leonard. Closing the night with a live set from renowned singer and multi-hyphenate Dawn Richard. https://lnkd.in/evXjGwXH
Sep 24, 2026 · Linkedin
Nearly 90 million acres of public lands are on the chopping block. This November, we can hold unchecked power to account. Find out how on September 26. https://pat.ag/F/MidtermElections26/Vote
Sep 23, 2026 · Facebook
Can withstand the hydraulic forces of surfing. Exceptional gear for uncommon pursuits since 1973. https://pat.ag/F/F26/InnovationUnusual
Sep 22, 2026 · Facebook