Barbour’s marketing, tracked daily.
The latest creative Barbour puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Barbour
ShopVision captures the public marketing we see from Barbour every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Barbour use?
All channelsPaid media is Barbour's most-used channel. Jump to a channel below, or read straight down.
Barbour homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
Barbour on email
29 capturedCadence
~2.8/ wk
Last 30 days
12
▲ 140%· vs prior 30d

Discover knitwear
Oct 7, 2026

Crafted with love
Oct 1, 2026

Tartan, Reworked
Sep 29, 2026

A month defined by Shadow Tartan
Sep 27, 2026

Introducing Barbour x Norbit
Sep 25, 2026

Tailored by time
Sep 22, 2026

Don’t check the forecast
Sep 20, 2026

Looks that steal the scene
Sep 16, 2026

A story starring Sir Idris & Sienna
Sep 14, 2026

New season jackets awaits
Sep 13, 2026

A timeless classic
Sep 11, 2026

A fresh take on heritage.
Sep 9, 2026
Barbour on paid media
400 capturedCadence
~25/ wk
Last 30 days
106
Top platform
Meta

Barbour Womenswear
Oct 6, 2026 · Meta

Barbour Womenswear
Oct 2, 2026 · Meta

Barbour Tartans
Sep 23, 2026 · Meta

The History of Barbour Tartan | Barbour
Sep 22, 2026 · Meta

The History of Barbour Tartan | Barbour
Sep 15, 2026 · Meta

Barbour Tartans
Sep 14, 2026 · Meta

Heritage Style, Reimagined
Sep 10, 2026 · Meta

Shop your favorite Barbour styles in our Labor Day Sale. Now until Monday.
Sep 3, 2026 · Meta

Aug 19, 2026 · Meta

Aug 14, 2026 · Meta
Barbour's competitive set
Benchmark on the same fieldsBarbour’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Barbour on social
132 capturedCadence
~16/ wk
Last 30 days
67
▲ 76%· vs prior 30d
Top platform
Instagram
A love for cooking. A child-like curiosity. A creative mind. @angelica.jells was always going to have good taste. Coming soon to Unlocked.
Oct 7, 2026 · Instagram
Get Sienna Miller's Look featuring our unique and exclusive Barbour tartans. Tartan is a story of heritage and belonging. Inspired by the rich tones of the British countryside.
Oct 6, 2026 · Pinterest
An essential for all wardrobes, Idris Elba wears the Dunoon Shirt in Shadow Tartan. Tap the link to find yours: https://brnw.ch/21x6anc
Oct 5, 2026 · Facebook
Clean lines meet tactile warmth. The definitive look for darker days.
Oct 4, 2026 · Instagram
Always adventure-ready with the A7 jacket.
Oct 3, 2026 · Instagram
Sharp silhouettes, rich textures, no rules. Elevate your season with the Kemora Dress. Discover more in the bio.
Oct 2, 2026 · Instagram
Shadow Tartan. Rooted in Heritage. Shaped by the landscape. Made for today.
Oct 1, 2026 · Pinterest
A well-trodden path, a steady companion, and a few friendly faces met along the way. Even the most considered journeys have a way of surprising you. Discover the story here: https://brnw.ch/21x64l3 #BarbourWayOfLife
Sep 30, 2026 · Facebook
Dynamic energy, timeless execution. Tosin channels our motorcycling heritage with effortless confidence and modern style.
Sep 29, 2026 · Instagram
Quiet authority, off-pitch style. Maya channels our heritage-inspired silhouettes with the self-assurance to write her own rules.
Sep 28, 2026 · Instagram
Grit, humour, and unshakeable resolve. Luke is always adventure-ready in the International A7.
Sep 26, 2026 · Instagram
Meet Luke: adventurer, survivor, storyteller. Turning a near-fatal crash into a movement of 650k, he shows what it truly means to own your path when the road gets rough.
Sep 25, 2026 · Instagram