ColourPop’s marketing, tracked daily.
The latest creative ColourPop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Shop up to 30% off for Prime Day
Oct 6, 2026

Paid media
MetaBlur, Blend & Go
Oct 5, 2026

Social
InstagramSoft glam for sweater weather ☕ A warm gold shimmer eye, a flush of color on the cheeks, and a glossy nude-pink lip — easy, no-makeup-makeup energy. #ColourPopCosmetics #FallenCollection
Oct 6, 2026
What we track on ColourPop
ShopVision captures the public marketing we see from ColourPop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does ColourPop use?
All channelsPaid media is ColourPop's most-used channel. Jump to a channel below, or read straight down.
ColourPop homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
ColourPop on email
70 capturedCadence
~6.3/ wk
Last 30 days
27
▲ 29%· vs prior 30d

Shop up to 30% off for Prime Day
Oct 6, 2026

one flip, three looks 👄✨
Oct 4, 2026

does your lip color have commitment issues?
Oct 3, 2026

how to Super Stain 💋
Oct 2, 2026

Just Dropped: Super Stain Lip Stain & Gloss Duo 💋
Oct 1, 2026

PSL season just got glossy 🎃
Sep 30, 2026

Meet your new fall obsession 🍁🍂
Sep 29, 2026

An out-of-this-universe glow! ✨
Sep 28, 2026

Sweet 🤝 Mischievous
Sep 27, 2026

Find your perfect BT21 lineup 🤩
Sep 26, 2026

Angel or Villian? Why not both. 👼😈
Sep 25, 2026

The BT21 Angel & Villain Collection is HERE! 😇😈
Sep 24, 2026
ColourPop on paid media
382 capturedCadence
~46/ wk
Last 30 days
198
Top platform
ColourPop on sms
5 capturedCadence
~0.5/ wk
Last 30 days
2
New· vs prior 30d
Promotional history, record by record
180 records · latest 5 shown175 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
ColourPop's competitive set
Benchmark on the same fieldsColourPop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
ColourPop on social
259 capturedCadence
~24/ wk
Last 30 days
101
Top platform
Instagram
Soft glam for sweater weather ☕ A warm gold shimmer eye, a flush of color on the cheeks, and a glossy nude-pink lip — easy, no-makeup-makeup energy. #ColourPopCosmetics #FallenCollection
Oct 6, 2026 · Instagram
Olive shadow, Spiced everywhere else 🤎 @whatever.trishi uses Fallen's cooler tones on the eyes and Cloud Whip Blurring Lip & Cheek Pudding in Spiced on lips and cheeks. #ColourPopCosmetics #FallenCollection
Oct 5, 2026 · Instagram
@fairy.freak is serving leafy, dreamy perfection and we're obsessed. ✨💚 Recreate the look with: ⭐ Eeveelution Eyeshadow Palette 🍃 BFF Liquid Liner inspired by Leafeon 🤎 Fresh Kiss Glossy Lip Balm inspired by Eevee Shop the highly-requested Pokémon x ColourPop: Eeveelution collection now available at colourpop.com and @UltaBeauty 👀 @pokemon #PokemonXColourPop ⚡️👀 Available now at @Target
Oct 4, 2026 · Instagram
TODAY is the last day of Ulta's Fall Haul, and the Shadow Stix are the ones we keep reaching for — cheeks, eyes, lips, done. Up to 30% off, but only until today. Stock up before it's back to full price. You'll thank yourself later. 🙂↕️ @ultabeauty #UltaBeauty
Oct 3, 2026 · Instagram
Obsessed with this lip and we're not sorry 💋 No notes, just pure lip color payoff. Super Stain in its final form 🙂↕️ Ft. @sonya.elle.dee #ColourPopCosmetics #SuperStain
Oct 2, 2026 · Instagram
Effortless fall lips 🍂 She lines with Cloud Whip Lip Liner, then blurs it out with Cloud Whip Blurring Lip & Cheek Pudding for a soft, lived-in finish. #ColourPopCosmetics #FallenCollection
Oct 1, 2026 · Instagram
Sweater weather has a scent now 🍂🧡 Fresh Kiss Glossy Lip Balm in Pumpkin Spice is warm, spiced, and glossy enough to catch every bit of candlelight. Take a sip at colourpop.com ☕️ #ColourPopCosmetics #PumpkinSpice
Sep 30, 2026 · Instagram
Pumpkin Spice found her perfect match this season…🎃🍂 @safai305’s pairing the NEW Fallen Cloud Whip Blurring Liner + NEW Fresh Kiss Pumpkin Spice Glossy Balm for the perfect Fall duo. 💋 Available EXCLUSIVELY on TikTok Shop! #ColourPopCosmetics #TikTokShopExclusive
Sep 29, 2026 · Tiktok
Shine like an Angel, gloss like a Villain. Each side is serving main character energy ⚡️ RJ brings the fluff, MANG brings the mystery. Fluffy N' Mysterious Sparkle + Swirl Lip Gloss Duo does both. #ColourPopWithBT21
Sep 28, 2026 · Instagram
Some days you're all halo. 😇 Some days the horns come out. 😈 Either way, you're glowing. ✨ Crystal Glow Bouncy Highlighter 💋 Dual-sided Lip Gloss Duo 🔮 Mystery Face Crystals 👜 Cosmetic bag Which side are you on today? #ColourPopWithBT21
Sep 27, 2026 · Tiktok
Two finishes, one bounce you can't stop touching. Featuring Sparkling Angel and Captivating Villain, the multipurpose eye, cheek, and body ✨highlighter✨ that hits different under the lights ⭐️ #ColourPopWithBT21
Sep 26, 2026 · Instagram
The duo that lets you pick a side, or wear both. Introducing our FIRST ever Dual Sided gloss with a creme pearl finish. ✨ Each duo pairs up two UNIVERSTARS, so all four together bring the whole crew home. TATA + COOKY SHOOKY + CHIMMY RJ + MANG KOYA + VAN #ColourPopWithBT21 #UNIVERSTARS
Sep 25, 2026 · Instagram