It turns competitive complexity into clarity, and helps ensure that the decisions we make today translate into stronger performance and a more resilient brand tomorrow.


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Each playbook pairs 2025 Black Friday benchmark data with live 2026 signals from ShopVision. Free to download.
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92% of beauty brands were live before Black Friday. Seven plays for beating them to it.
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30% was the market rate. Seven plays for deciding where your discount sits.
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16 of 21 running brands launched early. Seven plays for moving first.
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39% of travel brands built a bundle deal. Seven plays for building yours.
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Only 3 of 18 brands were live by November 1. Seven plays for owning the early window.
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Seven plays built from how 24 accessible jewelry brands ran Holiday 2025.
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8 of 10 supplement brands launched in the same two weeks. Seven plays for getting there first.

22 of 24 footwear brands launched before Black Friday. Seven plays for picking your date.
Tell us which category you want next. We pick upcoming playbooks based on demand, and we'll email you when yours is ready.
Apparel, Consumer Goods, Beauty, Health, Jewelry, Supplements, Home Goods, Outdoor, and much more.















































It turns competitive complexity into clarity, and helps ensure that the decisions we make today translate into stronger performance and a more resilient brand tomorrow.


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ShopVision can do a complete and comprehensive competitive analysis in a fraction of the time it would take me to do it.
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ShopVision gives us the ability to react to competitive and customer insights faster than ever before.


The productivity gains we’ve unlocked with ShopVision are insane. We are no longer guessing.

