Wilton’s marketing, tracked daily.
The latest creative Wilton puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Wilton
ShopVision captures the public marketing we see from Wilton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Wilton use?
All channelsSocial is Wilton's most-used channel. Jump to a channel below, or read straight down.
Wilton homepage updates
88 capturedWilton on email
13 captured
Wilton's competitive set
Benchmark on the same fieldsWilton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Global Sugar Artglobalsugarart.com
NY Cakenycake.com
Country Kitchen Sweetart Inccountrykitchensa.com
Confectionery Houseconfectioneryhouse.com
Sweets & Treats™shopsweetsandtreats.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
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Wilton on social
145 capturedOur Social Media Manager is on vacation, so here’s what her camera roll looks like instead 🧁💜
Aug 21, 2026 · Instagram
Happy National Bacon Lovers Day! 🥓 This delicious sweet and savory snack definitely belongs in baked goods, don't you agree? Like in these easy Maple Buttercream & Bacon Cupcakes: https://wilton.com/maple-buttercream-bacon-cupcakes/wlrecip-8530/
Aug 20, 2026 · Facebook
POV you just found the perfect cupcake topper for birthday cupcakes 🧁⭐ @CakedByRach shows you how to decorate them: ⭐ Spread a thin layer of Candy Melts (any color you like) onto parchment paper, add a star-shaped cookie cutter and fill with Rainbow Jimmies Sprinkles ⭐ Let harden in the fridge for 5-10 minutes then gently push the hardened Candy Melts star from the cutter ⭐Pipe a swirl of colored buttercream with your favorite piping tip (#6B shown here), fill the center with sprinkles, and place the star on top. #WiltonCakes #CakeDecorating #BirthdayCakes
Aug 19, 2026 · Instagram
ICYMI Cereal Treats + Candy Melts make the cutest back-to-school season snacks! Which one do you think is cuter? The pencil or the notepad? 🗒️✏️✨
Aug 18, 2026 · Facebook
A colorful cupcake creation that’s perfect for any celebration, from end of summer birthdays to a princess party! 🧁🍉👑 @SweetKateBake shares some of her favorite tips for creating colorful, buttercream curls and whimsical vibes for your next baking day. Pro Tip: Don’t be afraid to experiment with new colors, techniques, and ideas! Bakers know experimenting with products, flavors, and designs is a sure way to find joy since even the mistakes are delicious! 🥣💫 #WiltonCakes #BirthdayCake #CupcakeDecorating
Aug 17, 2026 · Instagram
Would your kids love a nostalgic back-to-school treat?! Save this post for the 1st day and bake up these rainbow sprinkle topped brownies! The White Whisk whipped up this 90's lunchbox classic dupe recipe for us 🪐🌈🍫✨Get the recipe below or on our website: https://bit.ly/4aPJjja Ingredients, Brownies: 1 cup All-purpose flour ¾ cup Unsweetened cocoa powder ½ tsp Salt ½ cup + 2 tbsp Vegetable oil 1 ½ cups Brown sugar 2 Whole eggs + 2 Egg yolks 2 tbsp Light corn syrup 1 tbsp + 1 tsp Vanilla extract Ingredients, Ganache: 1 ⅓ cups Semi-sweet chocolate chips 3 oz Heavy cream 1 tbsp Vanilla extract 2 tsp Corn syrup 1 pinch Salt Directions: 💛 Preheat oven to 350F and line a metal 9 x 13” baking pan with parchment, lightly grease with cooking spray 💛 Sift flour, cocoa powder, and salt into a large bowl and whisk to combine 💛 In a separate medium bowl, whisk together the oil, brown sugar, eggs and yolks, corn syrup, and vanilla extract until well combined 💛 Pour wet ingredient mixture into the dry ingredients and stir until just combined and no dry ingredient streaks or clumps remain then spread batter into pan 💛 Bake for 15-20 minutes (or until a toothpick inserted into the center comes out clean) set aside 💛 Make ganache: Stir all ingredients together in a medium sized microwave-safe bowl, microwave for 30 seconds, and stir, then microwave for an additional 15 seconds and stir again (allow the residual heat to continue to melt the chocolate as much as possible) 💛 While ganache is still warm (microwave for several seconds to warm back up if needed), spread in an even layer over the brownies and immediately sprinkle on Wilton Rainbow Chip Crunch Sprinkles Optional but recommended: Allow brownies to chill in freezer for 1 hour, or the fridge for a few hours to fully set the ganache and firm up the brownies before cutting.
Aug 16, 2026 · Facebook
Save this post if you're looking for the cutest, most perfect back-to-school treat! Your kids will be asking for these easy-to-decorate paper and pencil cereal treats using Wilton Candy Melts everyday as an after school snack💛📝 Made in Wilton's Non-Stick Mini Loaf Pan (available on Amazon and Walmart) and decorated with easy-to-use Candy Melts tubs.
Aug 13, 2026 · Pinterest
Save this post for a fun back-to-school project and make edible crayons to draw on sugar cookies! 🖍️🍪🎒 @Cakedbyrach used paper straws and melted Wilton Candy Melts. Here's how to make those back-to-school cookies extra special: 🖍️ Melt different colors of Candy Melts according to package directions then transfer to separate Candy Piping Bags 🎒 Add sticky tape to the one end of a jumbo straw then fill with melted candy (tap the straws to make sure it goes all the way to the bottom) and let set in the fridge 15-30 minutes 🖍️ Use a sharp knife to score a line down one side of the straw, peel it away from the candy, then cut down to the size that you’d like the "crayons" to be 🎒 Wash a brand new pencil sharpener and sharpen the ends 🖍️ Bake your favorite sugar cookies then decorate with your candy "crayons" before popping into a bag to share with friends, teachers, or as a lunchtime treat #WiltonCakes #CookieDecorating #CandyMelts
Aug 11, 2026 · Tiktok
Teacher gift idea: Apple Cupcakes 🍎🧁 Are you or your kids headed back to school soon? My kids go back this week. These cupcakes make great teacher and administrator gifts for back-to-school, and are also a fun treat to make after a day of apple picking! Not only are they adorable, but the decoration is also so easy using some basic @wiltoncakes supplies that the kids can even help! 🍎🧁 Comment “apple cupcakes” to get the instructions for these plus more easy fall cupcake decorating ideas!
Aug 10, 2026 · Instagram
Full circle moment for me because @wiltoncakes was my first cake tools ever at 14. 🎂
Aug 9, 2026 · Instagram
This year for my 2 year anniversary I tried baking a cake for the very first time ever… Thank you to @wiltoncakes for giving me the ultimate assist with this one 🙌🏾😭 More prettier cakes to come soon! #wiltoncakes #marriedlife #anniversarysurprise #cakedecorating #cakebaking
Aug 8, 2026 · Instagram
Save this idea for your next kids’ birthday party: an edible construction site made out of candy and cupcakes! 🏗️🧁🚧🍫👷 @CakedByRach came up with this creative cupcake cake idea for the young or young at heart. Here’s what you’ll need: 💛 10 large chocolate cupcakes 💛 6 mini cupcakes 💛 Chocolate buttercream 💛 Chocolate ganache or Cocoa Candy Melts 💛 Piping tips large basket weave and 6B 💛 Crushed Sandwich Cookies 💛 Chopped Candy Bars 💛 2 Large Wafer Cookies/Biscuits 💛 Chocolate covered cookie sticks 💛 Toy diggers Here’s how to decorate: 💛 Use buttercream to anchor 7 cupcakes to the board and top with chocolate buttercream using the basket weave piping tip 💛 Sit another cupcake on top and place two mini cupcakes on the board in front then add a wafer biscuit to make a ramp and cover with chocolate buttercream 💛 Arrange more cupcakes and wafer biscuits around the board and use buttercream to attach chocolate cookies around the edges, add chopped candy pieces, and sprinkle the buttercream with crushed cookies. 💛 Add chocolate ganache or Cocoa Candy Melts around the board and sprinkle with crushed cookies before positioning construction digger toys on top of the cupcakes #WiltonCakes #BirthdayCake
Aug 7, 2026 · Instagram