King Arthur Baking’s marketing, tracked daily.

New: Baker's Reserve Bread Flour!

Oct 7, 2026

Ankarsrum is Back in Stock + 10% Off Attachments

Oct 6, 2026

Get Ready for Bread-Baking Season!

Oct 5, 2026

Ends Tonight: 15% Off Bread Classes!

Oct 4, 2026

What We're Baking This October

Oct 3, 2026

❗Oops! Don't miss your $15 off!❗

Oct 2, 2026

Cinnamon Roll Cake

Oct 1, 2026

Save an EXTRA 10% on Sale Items!

Sep 30, 2026

Fall Baking Calls for Cinnamon

Sep 29, 2026

New & Discounted Baking Appliances

Sep 28, 2026

Celebrating Cinnamon

Sep 27, 2026

🍎 Apple Season, Here We Come 🍎

Sep 26, 2026

Nobody needs to eat cake. So why do we keep baking it? Helen Goh (@helen_goh_bakes) is uniquely qualified to answer. She has a doctorate in psychology, two New York Times bestselling cookbooks, and a James Beard Award for her latest, Baking and the Meaning of Life. Hear her full conversation with employee-owner Jessica Battilana on episode one of Things Bakers Know season four: the pursuit of the ultimate chocolate cake. New episodes every week, wherever you get your podcasts or on YouTube. Link in bio.

Oct 7, 2026 · Instagram

Here's to the recipes passed down — and the people who passed them to on us ❤️ What's the one thing the person who taught you to bake always said? The brilliant, the weird, the one that took years to make sense: we want all of it.

Oct 6, 2026 · Facebook

Jessica has some thoughts about her funeral... Things Bakers Know is back, and season four starts today! Each week, employee-owners Jessica Battilana and David Tamarkin dig into a different baked good. They talk shop with some of the best bakers in America and tackle your deepest baking questions. Episode one: the pursuit of the ultimate chocolate cake.

Oct 5, 2026 · Facebook

you don't always need flour (and even when you do, we've got you) links in our bio

Oct 4, 2026 · Instagram

this is no job for a toaster.

Oct 3, 2026 · Facebook

Remember when Seinfeld called cinnamon babka the “lesser babka”? We respectfully disagree.

Oct 2, 2026 · Facebook

if the month ends in "ber" you know the oven is on

Oct 1, 2026 · Instagram

It's not all-purpose. It's not whole wheat. Our new flour lands somewhere in between. Beloved in bakeries — and now you can experience why!

Sep 30, 2026 · Facebook

big cinnamon energy 🥧 Crust Ingredients 4 C (480g) all-purpose flour 1/2 C (99g) sugar 1 tsp salt 20 Tbsp (283g) cold cubed butter 1 large room temp egg + 1 yolk 3 Tbsp (43g) milk 2 tsp vanilla 🥣 Filling 1 1/2 C (320g) brown sugar 4 Tbsp (57g) melted butter 1/4 C (30g) all-purpose flour 2 Tbsp cinnamon 2 tsp vanilla 1/2 tsp salt 1 large egg white, mixed with 1 tsp water 🍦 Icing 1 C (113g) powdered sugar 1 Tbsp (14g) milk 1 Tbsp (13g) brown sugar 2 tsp vanilla 1/4 tsp cinnamon pinch of salt 🧑‍🍳 Crust 1• Combine dry ingredients in a mixer. Add butter and mix on low until it's nearly sandy. 2• Whisk the wet ingredients, then drizzle in on low until large clumps form. 3• Split the dough in half (~490g each). Shape each piece into 5" x 7" rectangles. Wrap tightly and refrigerate at least 20 min. 🧑‍🍳 Filling 4• Mix all ingredients except the egg white in the mixer on low until it’s uniform in color and like wet sand. 🧑‍🍳 Assembly 5• Line a sheet pan with parchment and flour your work surface. One at a time, roll 11" x 13" rectangles 1/8" thick with chilled dough. Use trimmings to patch cracks. 6• Use a rolling pin to move the dough to a pan and refrigerate. Repeat with other piece. 7• Brush a 1" border of the egg white mix on all edges of one chilled dough. 8• Evenly press in the filling, avoiding the egg washed edge. 9• Place the second piece of dough on the filling and seal the edges with a fork. Refrigerate the assembled pop tart for 30 min. Preheat the oven to 350°F with a rack in the center. 10• Poke the top two dozen times with a fork. 11• Bake for 30 to 35 mins, or until the edges are light golden brown; the surface may be slightly shiny and/or puffy. Let it cool for 5 mins before icing. 🧑‍🍳 Icing 12• Mix all icing ingredients in the mixer on low speed until smooth. Spread the icing evenly over the top of the giant pop tart, leaving a 1" border on all edges. Let it set for 15 minutes before slicing.

Sep 29, 2026 · Tiktok

everything nice = more spice links in bio

Sep 28, 2026 · Instagram

Step aside, cinnamon. This is all. About. Apples.

Sep 27, 2026 · Facebook

On the pie apple spectrum, you have sweet, saucy Macs at one end; tart, firm Granny Smiths on the other; and a whole bunch of sweet contenders in between. More information at our link in bio #apple #appliepie #fallbaking #applevarieties #appleseason

Sep 25, 2026 · Tiktok