STATE Bags’s marketing, tracked daily.
The latest creative STATE Bags puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on STATE Bags
ShopVision captures the public marketing we see from STATE Bags every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does STATE Bags use?
All channelsPaid media is STATE Bags's most-used channel. Jump to a channel below, or read straight down.
STATE Bags homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
STATE Bags on email
93 capturedCadence
~4.2/ wk
Last 30 days
18
▼ 61%· vs prior 30d

JUST DROPPED: STATE x Gray Malin
Oct 6, 2026

Your 15% off expires soon
Oct 5, 2026

A fresh palette for the season ahead
Oct 4, 2026

I Picked These For You 😘
Oct 3, 2026

As seen in Forbes, Travel + Leisure, and the Strategist
Oct 2, 2026

Unlock Your 15% Off 🙌
Oct 1, 2026

Realized you’re missing something?
Sep 26, 2026

The first few weeks tell you a lot
Sep 25, 2026

We read all your comments
Sep 24, 2026

Your everyday carry, handled.
Sep 23, 2026

Back and better than ever
Sep 18, 2026

NEW: The Everyday Edit
Sep 16, 2026
STATE Bags on paid media
399 capturedCadence
~33/ wk
Last 30 days
140
Top platform

The Cheer Bag With a Place for Everything
Oct 7, 2026 · Meta

STATE x Gray Malin: The Ski Capsule
Oct 6, 2026 · Meta

Back in Stock. Not for Long
Sep 30, 2026 · Meta

STATE Sports Club: Drop 04
Sep 29, 2026 · Meta

STATE Sports Club: Drop 04
Sep 28, 2026 · Meta

STATE Sports Club: Drop 04
Sep 25, 2026 · Meta

The Everyday Edit
Sep 22, 2026 · Meta

The Everyday Edit
Sep 17, 2026 · Meta

New backpacks are here
Sep 15, 2026 · Meta
STATE Bags on sms
26 capturedCadence
~2.1/ wk
Last 30 days
9
▼ 47%· vs prior 30d
Promotional history, record by record
105 records · latest 5 shown100 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
STATE Bags's competitive set
Benchmark on the same fieldsSTATE Bags’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
STATE Bags on social
136 capturedCadence
~8.9/ wk
Last 30 days
38
▼ 16%· vs prior 30d
Top platform
Facebook
Proof it takes a village! Behind the scenes of STATE x Gray Malin. Ten pieces, two worlds, officially here.
Oct 7, 2026 · Facebook
I’m so excited to finally introduce Gray Malin x @statebags ✨ Inspired by some of my favorite destinations and made for the whole family, this collection is all about bringing a little more color and fun to every adventure. Shop the collection now at the link in bio✨
Oct 6, 2026 · Instagram
STATE x Gray Malin lands TOMORROW. Time to plan your buy. Beach or Ski?
Oct 5, 2026 · Facebook
Meet us at the top. Something special is waiting. 10.6.
Oct 4, 2026 · Facebook
Here’s your first clue. Any guesses what’s coming?
Oct 3, 2026 · Facebook
Design notes: unpacking the Beverly Tote
Oct 2, 2026 · Instagram
“This video is dedicated to the people who keep showing up, pouring their hearts into other people’s lives while often not sure if they’ll ever see what becomes of it. Those who give their energy, patience, creativity, and love - without recognition or knowing if any of it will actually make a difference. Educators. Community leaders. Camp people. Social workers. Nonprofiteers. After-school programmers. Coaches. Volunteers, and the countless people doing the work that doesn’t always come with a spotlight or even a thank you. Making real impact is a long game; it’s a grind, and most of the time, you don’t even get to see the payoff. You wonder if they remember you. If the hours, conversations, lessons, late nights, and hugs actually changed anything. And then, years later, magic happens and you get to see it. You see the kids you believed in become the people you always knew they could be. And suddenly, it all feels worth it. So to everyone still showing up, still pouring in, still believing, even when you can’t see the impact yet... KEEP GOING! Because you never know how far your belief will travel.” - Scot, STATE’s GiveBackGuy & Co-Director of CAMP MADE4ME
Sep 28, 2026 · Facebook
You probably know us for our backpacks. But have you met our luggage? Same thoughtful details. Same durability. Made for little travelers going big places. Shop the Logan Carry-On at statebags.com ✈️
Sep 27, 2026 · Instagram
There's the morning commute, and then there's @yana_the_creator's morning commute. 🎒
Sep 25, 2026 · Instagram
Still not over back to school '26. More from our Superbowl season. 📸: @sherry.luhman @sophiakhosla @kirstbarry91 @mariasass @stellanastasiabeauty @zkiel.tae @lexishanklin @bsofia_21
Sep 23, 2026 · Instagram
@linneyloo in the Everyday Edit 💕 Shop the link in bio.
Sep 22, 2026 · Instagram
Our VP of Brand Marketing, Nicole, brings the Beverly tote along for the day. Tap to shop
Sep 21, 2026 · Instagram