Specialized’s marketing, tracked daily.
The latest creative Specialized puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Tarmac SL9 - Fastest Road Bike In the World
Aug 13, 2026

Paid media
MetaFor a Limited-Time Only
Aug 12, 2026

Social
InstagramAll dials are set to “Win” for Specialized Factory XC and Epic 9 in Les Gets After the mid-season break, @freisina and @boichisadrien came back ready to race, with both winning their World Cup XCC races on the technical French course. Two riders. Two Epic 9s. Two wins in Les Gets. Shop the Winning Gear -> Link In Bio #iamspecialized #Epic9
Aug 21, 2026
What we track on Specialized
ShopVision captures the public marketing we see from Specialized every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Specialized use?
All channelsHomepage is Specialized's most-used channel. Jump to a channel below, or read straight down.
Specialized homepage updates
352 capturedSpecialized on email
13 capturedSpecialized on paid media
264 capturedPromotional history, record by record
332 records · latest 5 shown327 more offers sit before Aug 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Specialized's competitive set
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Specialized on social
95 capturedAll dials are set to “Win” for Specialized Factory XC and Epic 9 in Les Gets After the mid-season break, @freisina and @boichisadrien came back ready to race, with both winning their World Cup XCC races on the technical French course. Two riders. Two Epic 9s. Two wins in Les Gets. Shop the Winning Gear -> Link In Bio #iamspecialized #Epic9
Aug 21, 2026 · Instagram
@kateplusfate shares about her journey to the road and the decisions that brought her to @fdj_suez. #iamspecialized
Aug 18, 2026 · Instagram
Midway through our 2026 season. 🎬 Take a look at the team’s highs and lows, get behind the scenes and see what it’s really like along the way. Watch the full video on YouTube — link in bio. ▶️ #iamspecialized 🎥 @juanonas
Aug 17, 2026 · Instagram
The dream was yellow. The result was dominant. Yellow. Green. Six stage victories. See our Made in Racing bikes and equipment that made it possible. Built for Legends. Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Aug 10, 2026 · Instagram
A champion's bike 💛 Demi Vollering has a new ride to match her biggest victory, receiving a special yellow bike after winning the Tour de France Femmes avec Zwift. ✨
Aug 9, 2026 · Instagram
Demi Fights Back Vollering attacks to Stage 8 victory and yellow as Tarmac SL9 continues its Tour dominance Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Aug 8, 2026 · Instagram
One Bike To Rule Them All Le Court wins Stage 6 as Tarmac SL9 continues its Tour de France Femmes dominance. Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9 From bike fits to stage wins. Kim is one of South Africa’s top bike fitters and now she is standing on the top step herself. She is Specialized through and through.
Aug 6, 2026 · Instagram
One Bike To Rule Them All Vollering wins Stage 5 as Tarmac SL9 continues its Tour de France Femmes dominance Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Aug 5, 2026 · Instagram
Wiebes Wins in Yellow Lorena Wiebes and Tarmac SL9 sprint to back-to-back wins at the Tour de France Femmes Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Aug 2, 2026 · Instagram
One Bike to Rule Them All Wiebes Wins as All New Tarmac SL9 Sweeps Tour Stage 1 Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Aug 1, 2026 · Instagram
Time To Finish is the one metric that matters. Tarmac SL9 was proven through the most comprehensive road race simulations ever created. The result? Tarmac SL9 would have made @DemiVollering 14 seconds faster in the final stage of the 2024 Tour de France Femmes. The difference between heartbreak and history. Get the One Bike To Rule Them All → Link In Bio #iamspecialized #TarmacSL9
Jul 28, 2026 · Instagram
One Tour. Five Wins. Five Tour de France stage wins. From the highest summits to the fastest sprints and time trials. Shop the Winning Gear -> Link In Bio #iamspecialized #TarmacSL9
Jul 27, 2026 · Instagram