Santa Cruz Bicycles’s marketing, tracked daily.
The latest creative Santa Cruz Bicycles puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 21, 2026
Email
Can we get your help David?
Aug 21, 2026

Social
InstagramBike check! My @santacruzbicycles Vala Lite. For the people who like knowing every detail: Fork - @ridefoxbike 36, 160mm Shock - @ridefoxbike Float X, 150mm Drivetrain - @ride_shimano XT Di2, hardwired Chainring - @ethirteencomponents Helix Race e*spec, 34t e13 Cranks - @ethirteencomponents Helix Race Alloy espec, 160mm Brakes - @ride_shimano XT M8220 4-piston Bars - @burgtec Carbon DH, 30mm rise Stem - @burgtec 42.5mm Grips - @burgtec Bar Tender Seatpost - @ridefoxbike Transfer NEO, 175mm Wheels - @reservewheels HD30, 29” front / 27.5” rear with @dtswiss 350 hubs Tires - @maxxistires Assegai 29x2.50 front / Minion DHR II 27.5x2.40 rear Pedals - @crankbrothers Mallet DH
Aug 21, 2026
What we track on Santa Cruz Bicycles
ShopVision captures the public marketing we see from Santa Cruz Bicycles every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Santa Cruz Bicycles use?
All channelsHomepage is Santa Cruz Bicycles's most-used channel. Jump to a channel below, or read straight down.
Santa Cruz Bicycles homepage updates
161 capturedSanta Cruz Bicycles on email
11 capturedSanta Cruz Bicycles on paid media
7 capturedPromotional history, record by record
94 records · latest 3 shown91 more offers sit before Aug 17, 2026
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Santa Cruz Bicycles on social
98 capturedBike check! My @santacruzbicycles Vala Lite. For the people who like knowing every detail: Fork - @ridefoxbike 36, 160mm Shock - @ridefoxbike Float X, 150mm Drivetrain - @ride_shimano XT Di2, hardwired Chainring - @ethirteencomponents Helix Race e*spec, 34t e13 Cranks - @ethirteencomponents Helix Race Alloy espec, 160mm Brakes - @ride_shimano XT M8220 4-piston Bars - @burgtec Carbon DH, 30mm rise Stem - @burgtec 42.5mm Grips - @burgtec Bar Tender Seatpost - @ridefoxbike Transfer NEO, 175mm Wheels - @reservewheels HD30, 29” front / 27.5” rear with @dtswiss 350 hubs Tires - @maxxistires Assegai 29x2.50 front / Minion DHR II 27.5x2.40 rear Pedals - @crankbrothers Mallet DH
Aug 21, 2026 · Instagram
The Battles They Don’t See: Speed & Introspection Featuring Eliot Jackson The bike doesn’t solve our problems; it gives us the opportunity to fight them. As speed becomes introspection, we use the trail to process what lies beneath the surface. Away from the noise of the routine world, the trail blurs the boundary between self and the terrain ahead, leaving room only for internal dialogue: the quiet battles and emotional weight we carry up every climb and drop with every descent. Set to Wye Oak’s “Civilian”, this edit visually explores the space between who we are to the outside world and who we are when it’s just us, the bike, and the dirt. To those outside the sport – the “civilians” who don’t understand this obsession – it just looks like we’re riding through trees and flying through the air for a rise. “You’re crazy.” “That’s dangerous.” Both are oversimplifications. But for those who know the battles we wage and have felt the wars we’ve fought on these trails, every turn is a release, every feature a confrontation, and every ride a step toward processing what we are currently unable to express in words. May the rhythm of the trail quiet the noise, help you process the heavy stuff, and continually bring you back to solid ground.
Aug 18, 2026 · Facebook
The New Blur For Race Days & Weekdays
Aug 17, 2026 · Facebook
This could be you. This is what we like to call the Nomad effect. Pre season in Slovenia, we kindly asked Kolb to take his Nomad for a rip. It was freezing cold, windy & energy levels were not firing. It didn’t take long to reignite the enthusiasm. It’s guaranteed grins. The maiden voyage didn’t lack em’. The Nomad. Jack of all trades. The master of everything too. Bit of an over achiever really.
Aug 14, 2026 · Instagram
How We Made the New Blur A Roller Door Podcast • Looking for even more of the nitty-gritty details on the new Blur? In this episode of The Roller Door we dive into the development of the all-new Blur: the science, approach, and testing, and how Santa Cruz created a bike that’s just as comfortable chasing podiums as it is chasing your next personal best. The engineers and designers behind this bike get deep into the weeds, giving you all the technical details you could ask for, and showcase the care and depth of knowledge the Santa Cruz engineering team brings to the table. • Listen now on your podcast platform of choice, or head to the link in bio to push the buttons that will get you there👆 • 🚲 #santacruzblur 🔊 #therollerdoorpodcast
Aug 13, 2026 · Facebook
Details Matter The New Blur | Ride Quality • There’s a lot to get to on the new Blur, but we’ll start off on what you’ll notice most - The ride quality. There is quite a bit going on under the hood that make it a more capable machine when racing for podiums (It’s already helped claim the Overall win at the 2026 BC Bike Race, and a double All-Mountain Championship at the Downiville Classic under RUTH HOLCOMB and Tobin Ortenblad) and for when your daily rides have you hammering into the sunrise. - More Travel 120mm rear travel, 120mm front travel as standard. XC courses are getting rougher and tougher, and our racers started opting for the ’Trail’ long travel set-up on the previous Blur for more control in technical terrain, and on the descents. The downside was that the race geometry was originally set-up for 100/100mm so things were getting slacker, including the pedaling platform. Which leads us to… - The Geometry We updated geometry around the 120/120 travel with a 66-deg head angle & 75-deg seat tube angle. Steering is more confidence inspiring, and the seat tube angle is back to where you need it for best pedaling efficiency. We’ve also extended the reach significantly, and paired it with shorter stems to make you feel more like you’re riding “in” the bike instead of “on” the bike. With help from…. - Revised Suspension Kinematics The new Blur encourages and rewards hard, aggressive riding on both the climbs and descents. The leverage curve is more progressive for a less bobbing under pedaling, and we added mid-stroke support to complement the Blur’s more capable geometry. - Proportional Geometry The Blur geometry scales proportionally with frame size, as does the layup. This means that each frame optimized for a balanced geometry feel, and the carbon layup is tuned to ensure a size small delivers the same ride characteristics as an XL. - Build Kits Along with the bumped-up travel the new Blur has optimized geometry regardless of how you build it up. Since both the Race and Standard builds are now 120/120, there are no ride quality compromises based on build. • And there’s more… Stay tuned for another Details Matter post that will go through all the added features of the new model.
Aug 12, 2026 · Facebook
MS is an unpleasant and lifelong condition, but it also doesn’t mean that life is over😤. Time spent well in the outdoors is still a powerful healer and new bike day is still exciting🍂🎁😍. We were all delighted to get the chance to build this new Vala Lite for our pal a few weeks ago and now that Andy has spent some time on it, he’s written down his thoughts for us on how modern bikes and kit help make a difference and keep him riding over at our blog💙. Jump over to the LINK IN BIO ⬆️ or the Tweed Valley Bikes website for his take on both his bike and the unique steering damper it sports🧐. #tweedvalleybikes #stokedonMS #santacruzbikes #pademelon #ThisWayUp
Aug 11, 2026 · Instagram
5 Bucks a Foot is Back WIN This Custom Tallboy! • Fresh off of hosting another epic Downieville Classic weekend, the fine folks at SBTS are back to focusing their efforts building and maintaining trails throughout the Lost Sierra region for all to enjoy. And to help raise funds, this custom Santa Cruz Tallboy is ready to be won by you! Here’s how it works: For every foot of trail purchased at $5 per foot (the average cost of building a trail), participants get entered for a chance to win. All dollars raised through 5 Bucks a Foot go directly into new singletrack trails across the Lost Sierra ⚒️ HEAD TO THE LINK IN BIO TO ENTER👆 Or do it the hard way and type this URL your browser - givebutter.com/5-bucks-a-foot-mtb-fundraiser-tallboy Special thanks to: - Santa Cruz Bicycles - Reserve Wheels - Shimano Bike - Ride FOX Bike - 🄿🄰🅄🄻 ᴄᴏᴍᴘᴏɴᴇɴᴛ ᴇɴɢɪɴᴇᴇʀɪɴɢ - OneUp Components - White Industries - WTB (Wilderness Trail Bikes) - Better Bolts
Aug 10, 2026 · Facebook
Santa Cruz Blur | The Rundown • Looking for all the tech, features, and specs of our new Blur in an informative and entertaining format? Here is just a tease of what you can find in an information packed 7 minute Blur Rundown video. Head to the link in bio 🔗 for the full video featuring your guy, Tobin Ortenblad. • #santacruzblur
Aug 7, 2026 · Facebook
| The All-New Blur - In the Lab l • Travel increased to 120mm to smooth out the most aggressive modern XC terrain • Redesigned Superlight™️ flex-stays and updated suspension kinematics with a more progressive leverage curve, added mid-stroke support, and a ramp up at bottom-out to allow you to use the full 120mm without harshness. Swipe for more details ➡️ | The All-New Blur - In the Lab | • Slimmer tubes and optimized shaping reduce material needs, shaves weight, and allowed us to add refined features like our Glovebox in-frame storage, a top tube accessory mount, room for 2 full size water bottles, and tube-in-tube cable tunnels for full drivetrain compatibility, and ease of maintenance. Swipe for more ➡️ | The All-New Blur - On the Trail | • Increased efficiency and less pedal actuated suspension movement. • More power delivery to the drivetrain making the already fast Blur, even faster. • Frame geometry and carbon layup scales proportionally. So the Small size frame and the XL size get the same dialed-in ride quality. Swipe for more ➡️ | The All-New Blur - On the Trail | • Confidence inspiring 66-degree head angle, and a steeper 75-degree seat angle that puts you in an efficient and powerful pedaling position. • Longer reach across the size range helps you feel like you are riding ‘In the bike’ rather than ‘on top of the bike’. It also increases stability without compromising agility and allows for the use of shorter stem lengths - 50mm on the Standard kits, and 60mm on the Race kits. Looking for more info, including build options and pricing? Head to the link in bio! ⬆️ And hit us up in the comments if you have any other questions ⬇️
Aug 6, 2026 · Facebook
Trackside bike of choice, the Bullit. The key to Steve & Gaz's heart is simple. Many snacks & motorised pedalling. Efficiency is top of the priority list during race week and this rig is the answer to our line-spotter's prayers. The biggest of the electric bunch, fun to boost up & endlessly capable on the way down. We haven't found the limit yet. We gotta' give the grumpy linesman something to get excited about after all 😉
Aug 5, 2026 · Instagram
The New Blur For Race Days & Weekdays • The new Blur is made for trails, whether you’re racing for podiums or hammering into the sunrise. We bumped up the travel, updated the geometry, tweaked the suspension kinematics, and gave it a full carbon layup makeover. The Blur is right at home sprinting for the hole-shot, but it’s also a lightweight and immensely capable short-travel trail bike for the days between the races. Two build variations: Race Kits with flat bar and 60mm stem, paired with RockShox lockout & Flight Attendant options, and lightweight Maxxis Bike Rekon Race tires for a start-line-ready configuration. *Shown here in stealthy Matte Charcoal Standard Kits with riser bar and 50mm stem paired with FOX suspension and Maxxis Bike Aspen AT tires for fast trail-riding. *Shown here in Gloss Tart Cherry Featuring: • 120mm Superlight™️ flex-stay rear travel, 120mm front travel • CC Carbon only - Our lightest grade of carbon fiber, and it delivers on weight, strength, and stiffness in equal measure. • 29- Inch Wheels • Modern Geometry with a 66-deg head angle & 75-deg seat tube angle - And the geometry scales proportionally with frame size, as does the layup. • Glovebox V2 - Yes, the Blur now comes with a glovebox to stash a layer, spare tube, tools, and snacks. • Accessory Mount - Two bolts on the underside of the top tube give you a place to mount a small multi-tool, tire plug kit, or CO2 • Hose and Cable Chunnels - Full-length chunnels for ease of cable management. No muss, no fuss. AND it’s mechanical drivetrain friendly. • Two Full Size Water Bottles - The front triangle fits two full-size water bottles, even on the Flight Attendant build. • Integrated Chain Guide & Down Tube Protector. • Sizes S - XL • Legendary Santa Cruz Lifetime Warranty for peace of mind. And a whole lot more… Head to https://www.santacruzbicycles.com/collections/blur to get the full scoop. • #santacruzblur
Aug 4, 2026 · Facebook