Santa Cruz Bicycles’s marketing, tracked daily.

Can we get your help David?

Oct 6, 2026

Can we get your help David?

Oct 3, 2026

The Roll Up: DH Bikes & Singlespeeds

Oct 2, 2026

Thanks for subscribing to The Roll Up from Santa Cruz

Oct 1, 2026

The Roll Up: Going Downhill Fast Since 1994

Sep 3, 2026

Can we get your help David?

Aug 24, 2026

Can we get your help David?

Aug 21, 2026

The Roll Up: Racing, Winning, And New Bikes

Aug 20, 2026

Thanks for subscribing to The Roll Up from Santa Cruz

Aug 17, 2026

The Roll Up: Summer Break & A Very Special Tallboy 

Jul 23, 2026

Another Single Speed Cyclocross World Championships in the books, another appendage full of ink for Tobin Ortenblad!🏆 Tobin Ortenblad & SSCXWC 2026 BHAM really put on a show. Face tattoo next for Tobin at #SSCXWC 2027 Missoula?! • 🙌 Tobin Ortenblad 🚲 #santacruzstigmata

Oct 6, 2026 · Facebook

The morning porta coffee worked. Kolb goes into the lead. 10 riders to go… 🫣

Oct 4, 2026 · Instagram

2026 has been a pretty tough season across the board. As we head into the final race, we thought we’d get a little insight into the minds of the riders - who I’m sure would all admit they wanted more, but also know that sometimes it’s that dangling carrot that keeps the passion alive ❤️‍🔥 Time to become one with the ruts. Elite Women’s Q1 is happening right this second. Go on ladies, GIVE IT SOME WELLY! | @filmsmith @Santacruzbicycles @ridefoxbike @rideshimano @maxxistires @foxmtb @burgtec @stifmountainbikes @reservewheels @peatysproducts @chriskingbuzz

Oct 3, 2026 · Instagram

Tobin Ortenblad SSCXWC Stigmata Bike Check! ⚙️ • Single Speed Cyclocross World Championships are going down this weekend on the sweet trails of Bellingham, WA, and Tobin Ortenblad has his Stigmata Singlespeed build all ready to go. Tobins also prepped his right leg for another winners tattoo to match the one on his left leg that he received from winning SSCXWC in his hometown of Santa Cruz in 2023🏆🌊 #SSWCXWCBHAM LFG! • 🤘 Tobin Ortenblad 🚲 #santacruzstigmata

Oct 2, 2026 · Facebook

@jacksongoldstone @santacruzbicycles V10 bike check * The rainbow stripes paint job was done by @fatcreations in the UK, and includes matching rims and a rainbow fleck that only reveals itself on closer inspection. * The medium frame is completely stock and Jackson runs it with the middle reach setting, long chainstay and low BB. * Weights are added below the BB shell and inside the BB axle for greater stability and to help with momentum on flatter tracks. The 1.3kg can be further increased with a 500g diver’s weight strapped to the underside of the down tube. * There’s also a 500g @countersycle mass damper centralised in front of the head tube. * A 475lb spring sits on the DHX2 Factory shock while the @ridefoxbike 40 is running 89psi. * Standard @reservewheels 31 DH carbon rims are laced to @chriskingbuzz hubs with 36 points of engagement for less drag. * Tyre tread pattern depends on conditions but is usually an @maxxisbike Assegai front / Minion DHR II rear, or the new Minion DHX, with the latest DH Casing and 21-23PSI front / 25-28PSI rear. Jackson doesn’t run any inserts. * Bar width is 775mm including grips and cranks are prototype @shimanomtb Saint with 160mm arms and an @ochaincomponents running 16º of float. * The prototype Shimano Saint 8-speed drivetrain and four-piston brakes look to be production items, and Jackson’s running the new thicker 200mm Shimano rotors.

Oct 1, 2026 · Instagram

We’re back to raise money for trails and get a @santacruzbicycles in the hands of a trail supporter. 🪏🚲 A $5 donation to trails between now and October 27 gets you entered to win any bike, any build from the @santacruzbicycles lineup. 🤯 AND we have a @ridefoxbike 36 fork as a bonus prize for SCMTS members. ➡️ Learn more about what you’re supporting and get entered at santacruztrails.org/win Some restrictions may apply.

Sep 29, 2026 · Instagram

The Santa Cruz Syndicate (Whistler edition) rubber lowdown. First up, the hometown hero, Boost Bro with the Assegai x DHR2 set up. We have heard cut Wetscreams are likely getting pulled out of the armoury to deal with the slip ‘n’ slide. Time to go qualifying… 🎢 #maxxisbike #maxxistires Ellie Hulsebosch with the double highroller 🎲 Nina Hoffmann 96 also on the double Highroller combo 🎲 🎲 Andreas Kolb sampling all of our finest delicacies 🍴 + felix griffiths also enjoying the same double Highroller combo 💪

Sep 27, 2026 · Facebook

The @santacruzsyndicate (Whistler edition) rubber lowdown. First up, the hometown hero, @jacksongoldstone with the Assegai x DHR2 set up. We have heard cut Wetscreams are likely getting pulled out of the armoury to deal with the slip ‘n’ slide. Time to go qualifying… 🎢 #maxxisbike #maxxistires @elliehulsebosch with the double highroller 🎲 @nina.hoff96 also on the double Highroller combo 🎲 🎲 @andreas.kolb66 sampling all of our finest delicacies 🍴 + @felixbgriffiths also enjoying the same double Highroller combo 💪

Sep 26, 2026 · Instagram

Bike Check @santacruzbicycles Tallboy carbon (L) 29” 140/130 travel trail bike. Looking forward to my first ride, thanks for the built Dougie Fresh @reservewheels carbon HD30 wheels @crankbrothers carbon Highline dropper post and Stamp 7 pedals @shimanomtb 12sp drivetrain and XT brakes @sqlab 6OX saddle, carbon bars, stem and grips @srsuntour_inc Auron 36 forks and TriAir rear shock @schwalbe_mtb tires Albert Gravity front and Tacky Chan rear

Sep 25, 2026 · Instagram

If you are at World Cup Whistler this week, make sure to stop by the Maxxis Race Vault in Whistler Creekside right next to the pit area. @maxxisbike has put together a epic archive of historical race images and some select iconic race bikes, including Josh Bryceland’s 2014 Worlds V10 shown here 💥 • #maxxisracevault @ratty_bryce

Sep 24, 2026 · Facebook

Bob Ross could’ve learned a thing or two from @fatcreations. BTS from the wizards.

Sep 23, 2026 · Instagram

JG6 // Woven by Nature Another collaboration between @Foxmtb and @jacksongoldstone. Jacky’s signature collection is now live. Now we don't want to tell you how to spend your fun coupons, but we reckon this could be a good direction to go in for ultimate joy and happiness. Just sayin'

Sep 22, 2026 · Instagram