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Smartwool, a VF Company
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Smartwool, a VF Company’s marketing, tracked daily.

The latest creative Smartwool, a VF Company puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Smartwool, a VF Company

ShopVision captures the public marketing we see from Smartwool, a VF Company every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Smartwool, a VF Company use?

All channels

Paid media is Smartwool, a VF Company's most-used channel. Jump to a channel below, or read straight down.

Smartwool, a VF Company homepage updates

87 captured
Cadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d

Smartwool, a VF Company on email

12 captured
Cadence
~1.6/ wk
Last 30 days
7
▲ 40%· vs prior 30d

Smartwool, a VF Company on social

72 captured
Cadence
~4.7/ wk
Last 30 days
20
▼ 20%· vs prior 30d
Top platform
Instagram

Promotional history, record by record

98 records · latest 4 shown
CapturedChannelOfferDepth
Aug 21, 2026emailLast Chance 20-40% DiscountDiscount
Aug 19, 2026website30% off Men's Merino Short Sleeve Tee and Women's Merino Short Sleeve Tee (Everyday Essentials)Discount
Aug 19, 2026website15% off your first orderDiscount
Aug 17, 2026email20% Off First Full-Price OrderDiscount

94 more offers sit before Aug 17, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Smartwool, a VF Company's competitive set

Benchmark on the same fields

Smartwool, a VF Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Smartwool, a VF CompanySmartwool, a VF Company
16%
30%
4
This page
icebreaker®icebreaker®icebreaker.com
98
Open profile →
Darn ToughDarn Toughdarntough.com
95
Open profile →
IBEXIBEXibex.com
90
Ridge MerinoRidge Merinoridgemerino.com
88
Minus33 Merino Wool ClothingMinus33 Merino Wool Clothingminus33.com
85
Open profile →
REIREIrei.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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