Darn Tough’s marketing, tracked daily.
The latest creative Darn Tough puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Darn Tough
ShopVision captures the public marketing we see from Darn Tough every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Darn Tough use?
All channelsPaid media is Darn Tough's most-used channel. Jump to a channel below, or read straight down.
Darn Tough homepage updates
87 capturedDarn Tough on email
55 captured
A Limited Spin on Our Standard Sock
Aug 21, 2026

New Colors Have Clocked In
Aug 19, 2026

The Starter Sock
Aug 16, 2026

Light in Weight. Heavy in Tech.
Aug 14, 2026

Meet the #1 Hike Sock
Aug 12, 2026

Give Back With the Redesigned ATC Sock
Aug 9, 2026

Meet our Hike Icons
Aug 7, 2026

Smells Like Another Run
Aug 6, 2026

20+ Years of Vermont Socks
Aug 5, 2026

Free Shipping Ends Tonight
Aug 4, 2026

Free Shipping Ends Soon
Aug 3, 2026

Free Shipping is Here
Aug 2, 2026
Darn Tough on paid media
290 captured
Jun 25, 2026 · Meta

Jun 24, 2026 · Meta

Jun 20, 2026 · Meta

Jun 19, 2026 · Meta

The Perfect Gift
Jun 18, 2026 · Meta

Unlocking the Science of Merino Wool Fibers
Jun 16, 2026 · Meta

What makes the best running socks? Moisture-wicking merino, a performance fit, no holes, and a lifetime guarantee.
Jun 12, 2026 · Meta

Jun 11, 2026 · Meta

Jun 10, 2026 · Meta

Jun 9, 2026 · Meta

Jun 3, 2026 · Meta
Promotional history, record by record
84 records · latest 1 shown83 more offers sit before Aug 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Darn Tough's competitive set
Benchmark on the same fieldsDarn Tough’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Darn Tough on social
44 capturedRun, however you run. We knit a sock for it all.
Aug 19, 2026 · Instagram
Someone queue ‘A Thousand Miles’ by Vanessa Carlton. These socks have seen more summits than laundry days. Technically not a car, but these socks have the mileage of one. When you can’t bring yourself to warranty your socks… …you frame them. New definition of roasting dogs. 🔥🧦 Turns out our durability department missed one variable… rodents.
Aug 17, 2026 · Instagram
Your drawer, your call. Cast your vote below.
Aug 14, 2026 · Instagram
We've heard more than a few requests from folks over the years who want to tour our mills, probably hoping to see for themselves if we're hiding behind a river of yarn or if Oompa Loompas are working the knitting machines. While we don’t have an in-person tour, we recommend checking out our virtual Mill tour to catch a glimpse… but it's just yarn cones and Vermonters around here. Honest. https://darntough.com/pages/virtual-tour-darn-tough-mill
Aug 13, 2026 · Facebook
Some races test your legs. This one tests everything... socks included. Ragged Race 50k winner Maddie found her stride and never lost it.
Aug 12, 2026 · Facebook
It’s almost time for our favorite weekend of the year at the Otis Mountain Get Down, and we’re giving one of you a chance to score two tickets!!!! Comment “Otis” below and we'll send you a DM to enter. We’ll pick one winner on 8/17/26. We’ll also be running a live warranty booth at Otis, and hosting a trail run, so don’t forget to bring your socks.
Aug 10, 2026 · Instagram
A century down. Plenty of Appalachian Trail ahead. To celebrate the Appalachian Trail Conservancy's next 100 years, we've updated our ATC Micro Crew with their new logo. Through our Knit to Give program, 5% of every pair sold supports the ATC's stewardship, conservation, and outreach efforts, helping keep the Trail alive for generations to come. Let's raise a pair to the future. Read more, link in bio.
Aug 5, 2026 · Instagram
We hold the standard because we own the process.
Aug 4, 2026 · Facebook
A month after finishing the Long Trail feels like a kaleidoscope of dreams. One thousand shades of green mixed repeating relentlessly cut only by a streak of dirt through the forest. The long trail was hard. I made it hard. That was the goal. I went pretty fast for me, taking eight days to go from Canada to Massachusetts up and over the spine of the green mountains. I explored crevices of my home I’d never heard of and relished in the summits I frequent. It was hot every day with humidity to match, a true Vermont experience.
Jul 31, 2026 · Instagram
We polled our team on their favorite Vermont trails, and when they say they "know a spot," you bet we're going to trust 'em. Link below to see which trails won.
Jul 29, 2026 · Facebook
A day in the life at the Mill.
Jul 27, 2026 · Instagram
Boarding is an odd name, but the task is no joke. As the last step in our finishing process, boarding is where our socks get steam-pressed into their final form before heading out the door.
Jul 20, 2026 · Facebook