Darn Tough’s marketing, tracked daily.
The latest creative Darn Tough puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Darn Tough
ShopVision captures the public marketing we see from Darn Tough every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Darn Tough use?
All channelsHomepage is Darn Tough's most-used channel. Jump to a channel below, or read straight down.
Darn Tough homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Darn Tough on email
67 capturedCadence
~6.8/ wk
Last 30 days
29
▲ 53%· vs prior 30d

Limited Edition 1466 in Mint Condition
Oct 6, 2026

20+ Years of Vermont Socks
Oct 5, 2026

If You Had to Pick…
Oct 3, 2026

Free Shipping for the Indecisive
Oct 1, 2026

Meet our Hike Icons
Sep 30, 2026

New Wild Life Sighting
Sep 29, 2026

Running for 22 Years
Sep 28, 2026

LAST CALL: Free Shipping Ends Tonight
Sep 27, 2026

Find Out Why Everyone Loves These Socks
Sep 26, 2026

Your 1466 Day Recap Experience
Sep 25, 2026

Meet our Hike Icons
Sep 23, 2026

Swampy Feet?
Sep 22, 2026
Promotional history, record by record
55 records · latest 1 shown54 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Darn Tough's competitive set
Benchmark on the same fieldsDarn Tough’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Darn Tough on social
57 capturedCadence
~5.6/ wk
Last 30 days
24
▲ 14%· vs prior 30d
Top platform
Instagram
Vermont doesn't ease up in October. And neither do we. Swipe for a peak.
Oct 6, 2026 · Instagram
We spent the day with the @acertreeco crew, field testing our Steely Work socks. Long days on your feet mean long days in socks. Ours don't clock out.
Oct 5, 2026 · Instagram
Don’t miss out on the benefits of Merino Wool. Learn more: https://darntough.com/pages/merino-wool You’ve heard us say it before and you’ll hear us say it again; Merino Wool is king. From its comfort and durability to its ability to wick moisture and thermoregulate, there is nothing that matches Merino Wool. Don’t believe us? Ask the sheep, they have been wearing it for 10,000 years. If you’re wondering how Merino Wool compares to other sock fabrics, you can read more here: https://darntough.com/blogs/the-alternate-stitch/merino-wool-vs-synthetic-vs-cotton Subscribe to our YouTube channel for more sock content: https://tinyurl.com/Darn-Tough-Subscribe A complete buyer's guide to Merino Wool: https://darntough.com/blogs/the-alternate-stitch/merino-wool-buyers-guide 5 reasons you need Merino Wool Socks: https://darntough.com/blogs/the-alternate-stitch/merino-wool-socks-5-reasons 5 Merino Wool myths debunked: https://darntough.com/blogs/the-alternate-stitch/5-ish-merino-wool-myths-debunked 5 reasons to wear Merino Wool in the summer: https://darntough.com/blogs/the-alternate-stitch/merino-wool-socks-in-summer-5-reasons For answers to other common sock questions, visit our Help Center: https://darntough.com/pages/faqs About Us: Darn Tough Vermont is a family owned, American manufacturer of end-use-specific socks. We design and make the most comfortable, durable, and best-fitting socks. This promise is backed up by our unconditional lifetime guarantee: if you can wear out our socks, we will replace them free of charge.
Sep 30, 2026 · Youtube
What has covered thousands of miles, hiked peaks across the country, and spread enough trail magic to fuel a thru-hike? The Darn Tough 2027 Hike Ambassadors. Pretty good gig if you ask us. If you see them out on the trail, skip the small talk and ask about their socks.
Sep 28, 2026 · Instagram
We showed up for the trail run and ended up putting our socks through a dance-off. Two days of music in the mountains, a morning trail run, and enough warrantied socks to fill a trash bag. Thanks for showing up, Otis. We’ll be back.
Sep 25, 2026 · Facebook
Missed the 1466 Day festivities on trail? Don't sweat it. Comment "1466 Day" for your chance to win Socks for Life.
Sep 24, 2026 · Instagram
29 summits, 11 states, and 1,466 pairs of socks later... and none of it possible without you. Big thanks to everyone for making our third annual 1466 Day one for the books. Same time next year? 🧦❤️🔥
Sep 21, 2026 · Facebook
“That’s so fire.” - overheard from hikers who spotted our limited edition 1466 Day sock in Magma. Grab ‘em before they melt away. 🔥🔥🧦
Sep 18, 2026 · Facebook
One sock to rule them all. NEW limited edition Hiker Micro Crews just dropped for 1466 Day. Get yours while they last.
Sep 17, 2026 · Instagram
Ok puzzlers, here's where you'll find us on 1466 day. We scrambled up the names of these trailheads. Unscramble the name and come find us there on 9/17 and we guarantee you'll walk away with happy feet.
Sep 16, 2026 · Instagram
Ruff day? We got you covered.
Sep 14, 2026 · Facebook
Next Thursday we head for the mountains to celebrate our 3rd annual 1466 Day. We’ll be out on trail handing out FREE pairs of our best-selling hike socks to everyone we meet. Can’t make it to the mountains? No worries, rock your 1466s or 1903s and tag us in a pic. The harder you rep, the more likely you are to get a free pair.
Sep 10, 2026 · Facebook