Shimano’s marketing, tracked daily.
The latest creative Shimano puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
All-New RX710 Gravel Shoe 👟 Push Further, Ride Faster 🚲
Oct 6, 2026

Social
YoutubeFast. Faster. C60. With a 60 mm rim depth, the DURA-ACE C60 prioritizes aerodynamic performance and the stiffness needed for repeated, high-output efforts. Spoke choices and structure are designed to support drive rigidity and confident handling when you’re putting down power and holding the line. The C60 is built for riders who seek more than outright speed. It’s for those who want the feeling of stable, repeatable speed, ready whenever the race surges. Balanced to win. Keep in touch with everything we do at: Website: https://bike.shimano.com/category/road.html Instagram: https://instagram.com/ShimanoRoad TikTok: https://www.tiktok.com/@ride.shimano Facebook: https://www.facebook.com/ShimanoBike
Oct 6, 2026
What we track on Shimano
ShopVision captures the public marketing we see from Shimano every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Shimano use?
All channelsSocial is Shimano's most-used channel. Jump to a channel below, or read straight down.
Shimano homepage updates
84 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
Shimano on email
14 capturedCadence
~1.2/ wk
Last 30 days
5
▼ 29%· vs prior 30d

All-New RX710 Gravel Shoe 👟 Push Further, Ride Faster 🚲
Oct 6, 2026

McNulty & Demi Win in Montréal 🌈
Sep 28, 2026

DURA-ACE C50 Available Now!
Sep 23, 2026

The New Generation of S-PHYRE Is Here
Sep 18, 2026

Your Next Zwift Race Just Got a Wheel Upgrade 🚲
Sep 11, 2026

More to Explore 🚲 On & Off the Bike
Sep 3, 2026

The Ride Starts Now 🚲 Welcome to Ride Shimano
Sep 1, 2026

Goldstone Shines Again! 🌈
Aug 31, 2026

Did you see something you liked?
Aug 28, 2026

Watch Now ▶️ Trail Born: Cedar Fever ⛰️
Aug 18, 2026

Unbeatable Connection on Technical Terrain ⛰️
Aug 11, 2026

Tour de France Femmes avec Zwift 🟡 Demi's Double
Aug 10, 2026
Shimano on paid media
146 capturedCadence
~2.3/ wk
Last 30 days
10
New· vs prior 30d
Top platform
Meta
Shimano's competitive set
Benchmark on the same fieldsShimano’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Shimano on social
173 capturedCadence
~7.0/ wk
Last 30 days
30
▼ 32%· vs prior 30d
Top platform
Instagram
Fast. Faster. C60. With a 60 mm rim depth, the DURA-ACE C60 prioritizes aerodynamic performance and the stiffness needed for repeated, high-output efforts. Spoke choices and structure are designed to support drive rigidity and confident handling when you’re putting down power and holding the line. The C60 is built for riders who seek more than outright speed. It’s for those who want the feeling of stable, repeatable speed, ready whenever the race surges. Balanced to win. Keep in touch with everything we do at: Website: https://bike.shimano.com/category/road.html Instagram: https://instagram.com/ShimanoRoad TikTok: https://www.tiktok.com/@ride.shimano Facebook: https://www.facebook.com/ShimanoBike
Oct 6, 2026 · Youtube
Two series. Two overall titles. One @lucamartin.12 . 🇫🇷 Your XCO and XCC overall winner of the 2026 UCI MTB World Series. 🥇 Swipe for the numbers 👉 #RideShimano 📸 @kikeabelleiraphoto
Oct 5, 2026 · Instagram
Where the rainbow meets the Stars. @demivollering 🩵 @uec_cycling
Oct 3, 2026 · Instagram
SHIMANO DYNALAST 2.0: a refined fit platform featuring dedicated Narrow, Standard, and Wide lasts for enhanced comfort and performance. #RideShimano
Sep 29, 2026 · Instagram
WHAT HAVE WE JUST WITNESSED? 😱😍 @brandon_mcnulty is the Champion of the world! 🌈 #RideShimano #Montréal2026 📸 @leon_van_bon
Sep 27, 2026 · Instagram
The queen of the world. 🌎🌈 Ladies and gentlemen: @demivollering #RideShimano 📸 @leon_van_bon
Sep 26, 2026 · Instagram
Flagship performance for the front of the race. The all-new S-PHYRE RC910 shoes deliver explosive power transfer, uncompromising efficiency, and race-ready comfort from the first pedal stroke to the final attack. #SPHYRE #RideShimano
Sep 24, 2026 · Instagram
Balance changes everything. The new DURA-ACE C99 and Disc wheels are designed to elevate your Time Trial and Triathlon performance. Rolling with ease 🔗 https://t.co/49fRYcArv7 #ShimanoRoad https://t.co/xowKjFwYjx
Sep 23, 2026 · X
Don’t waste another watt. The WH-R9370-C36-TL wheelset was designed for highly dynamic conditions, primarily encountered on climbs. Playful by design, leveraging the inherent properties of carbon spokes, a dedicated front/rear layout (18 front / 21 rear) combined with a purpose-designed hub achieves overall system weight reduction while ensuring the stiffness required for responsive power transfer. An optimized rim layup reduces overall system weight to 1,170 g (180 g lighter than the previous WH-R9270-C36 model). Despite its low 36 mm profile, the rim shape enhances aerodynamic performance, delivering sustained speed and snappy acceleration through gradient changes and pace increases. Keep in touch with everything we do at: Website: https://bike.shimano.com/category/road.html Instagram: https://instagram.com/ShimanoRoad TikTok: https://www.tiktok.com/@ride.shimano Facebook: https://www.facebook.com/ShimanoBike
Sep 22, 2026 · Youtube
The scenic route 🙌 #ShimanoGravel https://t.co/Es1IHrPXxD
Sep 21, 2026 · X
One reign. 728 days in rainbow. Two world titles, two Grand Tours, 7 Monuments and racing that redefined what dominance looks like. 🌈 This one’s for you, @tadejpogacar 💙 Heal up, we look forward to seeing you back competing soon. 🔜 #RideShimano 📸 @leon_van_bon | @jozza_cyclingpics
Sep 19, 2026 · Instagram
More Durable. More Resilient. Ready for Anything. 🚲 With a re-imagined profile and fortified construction, the RX827 is our most durable gravel drivetrain to date. #ShimanoGravel https://t.co/1N6gcHPoYF
Sep 18, 2026 · X