Shimano’s marketing, tracked daily.
The latest creative Shimano puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 21, 2026
Email
Watch Now ▶️ Trail Born: Cedar Fever ⛰️
Aug 18, 2026

Paid media
MetaAug 5, 2026

Social
XSmall upgrade. Big difference. Our new Thick Rotors are designed to reduce heat buildup and maintain braking consistency, giving riders more confidence when trails get steep, rough, and technical. Discover more 🔗 https://t.co/NBFOXF8ZCf #ShimanoMTB https://t.co/erGzOiN4LM
Aug 20, 2026
What we track on Shimano
ShopVision captures the public marketing we see from Shimano every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Shimano use?
All channelsSocial is Shimano's most-used channel. Jump to a channel below, or read straight down.
Shimano homepage updates
86 capturedShimano on email
15 capturedShimano on paid media
142 capturedShimano's competitive set
Benchmark on the same fieldsShimano’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Shimano on social
217 capturedSmall upgrade. Big difference. Our new Thick Rotors are designed to reduce heat buildup and maintain braking consistency, giving riders more confidence when trails get steep, rough, and technical. Discover more 🔗 https://t.co/NBFOXF8ZCf #ShimanoMTB https://t.co/erGzOiN4LM
Aug 20, 2026 · X
Mountain stage. Meet lightweight wheels 🔗 https://t.co/L6PWSHnhww Climb efficiently with the C36. Puck Pieterse rides DURA-ACE, balanced to win when it matters most. #ShimanoRoad https://t.co/03n2tAU3Yk
Aug 19, 2026 · X
Cedar Fever is the latest SHIMANO Trail Born project, bringing the roots of Pacific Northwest freeride into the modern era. Built on Galbraith Mountain with Transition Bikes, WMBC, and Treelines, the trail draws inspiration from classic North Shore cedar features while reimagining them with more speed, flow, jumps, and progression. See how Shimano Trail Born is helping support the next evolution of trails and the communities behind them. Subtitles available! Click on the CC (closed captions) button below the video. Keep in touch with everything we do at: Website: https://bike.shimano.com/category/mtb.html Instagram: https://instagram.com/ShimanoMTB TikTok: https://www.tiktok.com/@ride.shimano Facebook: https://www.facebook.com/ShimanoBike
Aug 18, 2026 · Youtube
Confidence on any surface. WH-RX180 wheels delivers durability you can count on 🚲 https://t.co/ntxIg21BwK #ShimanoGravel https://t.co/sVauRIzEwK
Aug 17, 2026 · X
Riding into the weekend like @scottylaughland. Full film now live on the #RideShimano YouTube channel. #RideShimano #ShimanoMTB
Aug 14, 2026 · Tiktok
Unbeatable Connection for your most technical lines ⛰️ SH-GE900 Shoes and PD-M9220 Pedals give you the control and confidence to push further on every ride 👟 Discover now: https://t.co/F5uTdyGPgP #ShimanoMTB https://t.co/Nq8qnntxIz
Aug 13, 2026 · X
The new DURA-ACE C50. Versatility redefined. Check out now 🔗 https://t.co/xpBQNmd5T8 #ShimanoRoad https://t.co/tuzC5ESC3W
Aug 12, 2026 · X
Di2 is some pretty snazzy tech, but gear shifting still feels as simple and intuitive as ever ⚙️ No mechanical engineering experience required, all you need to do is concentrate on the trail ahead ⛰️ #ShimanoMTB https://t.co/EnATzvTzDK
Aug 11, 2026 · X
Everything you need. Nothing you don't. ⚙️ The new DEORE Mechanical drivetrain combines cable-actuated simplicity with the durability, reliability, and confidence ⛰️ Read more 🔗 https://t.co/TfOzqztTkj #ShimanoMTB https://t.co/S6hVQkTBeP
Aug 10, 2026 · X
Polka Puck ⚪️🔴 Congratulations to @puckpieterse and the whole team of @fenix.premiertech on that outstanding achievement 💙 #RideShimano #TDFFAZ2026
Aug 9, 2026 · Instagram
The bike of the Wolfpack. 🐺 Take a very close look at the bike of @urskazigart from @aginsurancesoudal 😲 This one just screams SPEED. 🚀 #RideShimano #TDFFAZ2026 https://t.co/6N3APgUWSN
Aug 8, 2026 · X
The new DEORE XT Mechanical drivetrain combines trail-tested durability, refined shifting ergonomics, and dependable performance to help you ride with confidence on every trail. Explore more🔗 https://t.co/3kOactpkpb https://t.co/CPp9Eve5W4
Aug 7, 2026 · X