SRAM’s marketing, tracked daily.
The latest creative SRAM puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
That's a wrap. What a season.
Oct 7, 2026

Social
InstagramTires to dirt feels so good! Last practice day🤠 @trekbikes @pitviper @srammtb @rockshox @outdoorresearch @swatch @bellhelmets @teamnorthperformance @burgtec @deliumtires @thule @deckedusa @c3project @darkhorsebike #redbullrampage #redbull
Oct 7, 2026
What we track on SRAM
ShopVision captures the public marketing we see from SRAM every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does SRAM use?
All channelsSocial is SRAM's most-used channel. Jump to a channel below, or read straight down.
SRAM homepage updates
67 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
SRAM on email
20 capturedCadence
~2.1/ wk
Last 30 days
9
▲ 50%· vs prior 30d

That's a wrap. What a season.
Oct 7, 2026

Whistler delivered. Watch the Race Cut.
Sep 30, 2026

My Path, My Ride: PS Simelane
Sep 28, 2026

Lavender and limestone
Sep 24, 2026

Ride the Whistler track. Win a BoXXer Ultimate.
Sep 23, 2026

They Raced It. Now Shop It.
Sep 18, 2026

My Path, My Ride: PS Simelane
Sep 14, 2026

TANGO with tech. Watch now!
Sep 8, 2026

Vali wins – again
Aug 31, 2026

Historic wins, race cuts, and a free zine from Les Gets
Aug 27, 2026

Five for Flight Attendant in Les Gets
Aug 21, 2026

The fastest way to follow Les Gets this weekend
Aug 18, 2026
SRAM on paid media
24 capturedSRAM's competitive set
Benchmark on the same fieldsSRAM’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
SRAM on social
168 capturedCadence
~14/ wk
Last 30 days
60
Top platform
Instagram
Tires to dirt feels so good! Last practice day🤠 @trekbikes @pitviper @srammtb @rockshox @outdoorresearch @swatch @bellhelmets @teamnorthperformance @burgtec @deliumtires @thule @deckedusa @c3project @darkhorsebike #redbullrampage #redbull
Oct 7, 2026 · Instagram
P3 in Lake Placid to finish the season. Pretty stoked with that and how I rode since I came back racing. It’s been a tough but hellish year. Cheers to everyone for all your support. Especially @trekfactoryracingdh & @jthwaite46 👊 Keen for a recharge at home. | @noahdavidson__
Oct 5, 2026 · Instagram
@myriam_nicole has been racing World Cups for 18 years, through injuries, setbacks, and more comebacks than any rider. Myriam has never failed to get back to the top. This weekend, Myriam celebrates her 100th World Cup start, a feat no other woman has ever achieved. Everyone here at SRAM & RockShox is so proud to be along for the ride! Enjoy the final race of the season and your 100th World Cup. Thank you for everything you continue to do for our sport. Photos by @svenmartinphoto #SRAM
Oct 4, 2026 · Instagram
@camden.rutherfurd is from New Plymouth, New Zealand, and burst onto the scene through his online presence more than traditional youth racing. Big whips, confident style, and edits on Instagram and TikTok built a following long before he joined the World Cup. Racing as a first-year Junior with @nukeproof_axess_racing Camden backed it up, securing his first World Cup win in Whistler. A long season overseas: racing, riding, and somewhere in between, figuring out how to do his own laundry. Swipe through to hear more from Camden. 👉 Photos / Video by @svenmartinphoto / @onpoint.pictures #SRAM How did you get started? Talking about music, what’s your dream concert? I heard the team giving you a hard time about your laundry. Tell us about being the junior on the team. You’ve been in BC a lot between races, how have you handled being away from home for so long? 👉 You’ve been in BC a lot between races, how have you handled being away from home for so long? Congratulations on your first Junior World Cup win. Tell us about your day. 👉 Congratulations on your first Junior World Cup win. Tell us about your day. What’s the story about fireworks in Leogang? 👉 🧨 Follow @camden.rutherfurd and @nukeproof_axess_racing for more. #SRAM
Oct 3, 2026 · Instagram
@martin_vidaurre and @luca_schwarzbauer gapped the field in the Lake Placid mud, turning the men’s elite XCC into a head-to-head battle. Martin took the win, with Luca right behind in 2nd. And what a return for @colom_fil in 3rd, back at the front after breaking his leg mid-season. A full podium sweep for XX SL Eagle AXS Transmission. Photo/Video by @rossbellphoto / @gzela.eu #SRAM
Oct 2, 2026 · Instagram
Jo Breeden races a prototype Nukeproof Dissent, and every detail is dialed to how he rides, including his Ochain | R which he adjusts based on track characteristics. Racing with XX DH Transmission, Maven Ultimate with the B1 SwingLink, and AXS Pod Controllers, Joe's prototype is built for comfort, consistency, and adaptability across every stop on the circuit. Watch the full bike check at the link in our bio to hear more on his unique brake lever setup and downtube weight adjustments. Video by Kuba Gzela #SRAM
Oct 1, 2026 · Tiktok
A World Cup win in the bag! @camden.rutherfurd brings home the first @uci_mtbworldseries win for @nukeproof_axess_racing in Whistler. His time was so strong, he would have placed 11th in Elite men and he finished almost five seconds ahead of his nearest rival on his Nukeproof Dissent DH rig. Well done Cam and the whole team alongside @leatt_mtb @srammtb and @schwalbe_mtb @ridewrap working together to get this done!
Sep 28, 2026 · Instagram
Riders are swinging off it, the crowd is ramping up, and it's all building for a wild race day here in Whistler for round eight of the UCI World Cup DH finals. Video by Kuba Gzela #SRAM
Sep 27, 2026 · Tiktok
Rain hasn't stopped a single person from showing up. The first-ever Whistler DH World Cup is here, and neither the athletes nor the fans are letting the weather get in the way of the moment. Qualifying is tomorrow. Let's go! Video by Kuba Gzela #SRAM
Sep 26, 2026 · Tiktok
🚀 Exciting milestone for SRAM! This month, we celebrated the groundbreaking of our new manufacturing facility in Coimbra, Portugal, marking an important step in SRAM’s continued growth in Europe. The new 25,000 m² facility will expand our manufacturing capabilities, create more than 500 new jobs, and strengthen our commitment to innovation, sustainability, and serving our customers closer to the European market. A special thank you to everyone who contributed to making this project a reality. #SRAM #Groundbreaking #Coimbra #Manufacturing #Innovation #Growth #CyclingIndustry #TeamSRAM
Sep 25, 2026 · Linkedin
Luca Shaw was one of the athletes we worked closely with to help develop the new Maven B1 SwingLink (gold). The higher leverage ratio with the B1 SwingLink means less force is required to move the lever initially, delivering a more linear power curve that riders like Luca find easier to modulate. Up front, he runs a Centerline rotor (7% less power compared to an HS2), paired with a 200mm HS2 in the rear. Find the full bike check at the link in our bio. Video by Kuba Gzela #SRAM
Sep 24, 2026 · Tiktok
Thank you to everyone who came out and rode with us to kick off the World Cup race week in Whistler. Join us all week long! Track down the @misspentsummers delivery bikes to grab your copy of The Daily Note, hats, shirts, and more. Here's what's next: •Commencal Ride, Thursday, 9:30am: RockShox Race House, 2028 Rob Boyd Way •RockShox Expo, hosted at the Timing Flats, Friday through Sunday •RockShox Bike Valet, Saturday & Sunday, 8:00am-6:00pm: base of Creekside •BoXXer World Championships, Sunday, 5:00pm: Dusty's Bar & BBQ Video by @gzela.eu #RockShox
Sep 23, 2026 · Instagram