RVCA’s marketing, tracked daily.
The latest creative RVCA puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Why people keep coming back.
Oct 5, 2026

Paid media
MetaBuilt for Cooler Months
Oct 5, 2026

Social
InstagramIf you know George Thompson, aka Ewok (@ewokmskhm), you know he lives life to the beat of his own drum. Years ago, he decided to leave the 9-to-5 behind and make a living on his own terms through his art. George in the Dayshift 5-Pocket Relaxed Fit Pant. Worn his way.
Oct 6, 2026
What we track on RVCA
ShopVision captures the public marketing we see from RVCA every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does RVCA use?
All channelsPaid media is RVCA's most-used channel. Jump to a channel below, or read straight down.
RVCA homepage updates
82 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
RVCA on email
43 capturedCadence
~3.0/ wk
Last 30 days
13
▼ 28%· vs prior 30d

Why people keep coming back.
Oct 5, 2026

The Dress Edit
Oct 4, 2026

Fall Escape
Oct 2, 2026

Welcome to RVCA
Oct 1, 2026

New Arrivals Just Landed
Sep 30, 2026

Your Sport Lineup
Sep 21, 2026

The Fleece Collection
Sep 19, 2026

Everyday Tees + Pants
Sep 16, 2026

New Arrivals, Just In
Sep 11, 2026

Last chance to use your 15% off.
Sep 8, 2026

Last Chance. Extra 30% Off Sale Styles
Sep 7, 2026

48 Hours Left
Sep 6, 2026
RVCA on paid media
274 capturedCadence
~10/ wk
Last 30 days
43
Top platform
Meta

Built for Cooler Months
Oct 5, 2026 · Meta

Small Details, Real Difference
Sep 24, 2026 · Meta

The Fall Edit
Sep 15, 2026 · Meta

Looks Good. Feels Even Better.
Sep 10, 2026 · Meta

Sep 5, 2026 · Meta

On Repeat All Summer
Sep 3, 2026 · Meta

Sep 2, 2026 · Meta

RVCA
Sep 1, 2026 · Meta

New Swim Just Landed
Aug 31, 2026 · Meta
RVCA's competitive set
Benchmark on the same fieldsRVCA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
RVCA on social
154 capturedCadence
~11/ wk
Last 30 days
45
Top platform
Instagram
If you know George Thompson, aka Ewok (@ewokmskhm), you know he lives life to the beat of his own drum. Years ago, he decided to leave the 9-to-5 behind and make a living on his own terms through his art. George in the Dayshift 5-Pocket Relaxed Fit Pant. Worn his way.
Oct 6, 2026 · Instagram
George Thompson, aka Ewok, is a California-based painter, muralist, graffiti artist, and graphic designer. He began his graffiti journey in Minneapolis in the early ’90s, later becoming a founding member of HM and a longtime member of AWR and MSK. His work blends traditional graffiti influences with a distinctive contemporary approach, cementing his influence within the global graffiti community.
Oct 5, 2026 · Tiktok
Building with the community around us.
Oct 3, 2026 · Instagram
@forward.theory's pub runs puts @rvcasport gear to the test.
Oct 2, 2026 · Instagram
Mucho sol, olitas y un mini fish flotador. ☀️ 🌊 🐟 📹 @blackskin777
Oct 1, 2026 · Instagram
Train hard or off days – RVCA Sport drirelease® moisture-wicking, quick-drying technology keeps you cool and dry.
Sep 30, 2026 · Instagram
Ese dia fuimos a surfear a otro lado y gastamos nuestra energía entre la gente y 3 horas bajo el sol. A ultimo momento volviendo a casa el capitan propone ir a ver si estaba rompiendo esta izquierda, y si.. ahi estaba, durante 2 horas mas surfeamos solos y cuando todos no podian mas la ola seguia rolando sola y perfecta, yo me quedo dije… el tan solo hecho de saber que podia surfear estas olas solo sin parar me dio lo que me faltaba de energía, disfrute como perro con dos colas… hasta que entro una tormenta y se soplo. Ese fue un dia de 6 horas de surf: 3 de mucho crowd, 2 con amigos y 1 solo amando la vida y el mar. @pepes_world Foto x @o1iwan @rvca_argentina @corona_argentina
Sep 29, 2026 · Instagram
Yuta Koide’s passion for bike culture led him to open Outside Supply in Costa Mesa with business partner and friend Max Trejo. Through the shop, group rides, and events, they’ve built a community connected by a shared passion for bikes and the culture around them.
Sep 28, 2026 · Tiktok
🇸🇻✌🏽 @rvca_argentina @rvca @sharpeyesurfboards_brazil @martinpasseri @pedroghilini @asasurfargentina
Sep 27, 2026 · Instagram
@kevinspankylong wallies up a dock in the Americana Relaxed Fit Denim.
Sep 26, 2026 · Instagram
@kentotakahashi___ cruising around the streets of Barcelona in the Dayshift 2 Jacket.
Sep 25, 2026 · Instagram
Comfortable, versatile layers made for cooler days and everyday movement.
Sep 24, 2026 · Instagram