What did Ring do on Black Friday?
On November 28, 2025, Ring ran up to 50% off sitewide, via "Discount." Independently captured from ae-en.ring.com — not aggregator copy.
The offer on the day
AE-EN.RING.COM
Homepage · captured Nov 30, 2025
Up to 50% off
50%
Depth on the day
Depth on the day
50%
▲ +22.6 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 50% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Ring ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Ring homepage updates
Ring homepage updates capture
Captured Nov 30, 2025.
Ring on email
It’s here! Save up to 50% this Black Friday
Captured Nov 28, 2025.
Ring on paid media
Ring Home Security System
Captured Nov 30, 2025.
Ring on social
When your Thanksgiving leftovers are SO good, even the bear can't resist! 🐻🍽️
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Ring's competitive set
Benchmark on the same fieldsRing’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Google Fifi.google.com
SimpliSafe Security Systemssimplisafe.com
ADT® Alarm Systemsadt.com
Vivintvivint.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Ring on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Ring.
What teams ask about Black Friday 2025
Answered from our data- Does Ring offer Black Friday discounts?
- Yes — on November 28, 2025, Ring ran Up to 50% off.
- How deep was Ring's Black Friday discount?
- Ring's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Ring use for Black Friday?
- Ring ran Black Friday 2025 as "Discount."
- Was Ring's Black Friday discount sitewide or limited to select items?
- Ring's Black Friday 2025 discount was sitewide.
- Is Ring's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Ring use for Black Friday?
- Ring's Black Friday 2025 offer was eligible on: online, app, in-store.