Black Friday

Overton's’s marketing, tracked daily.

The latest creative Overton's puts in front of shoppers — homepage and email — captured on the day each one changed.

Latest creative

As of October 7, 2026

Email
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Oct 3, 2026

What we track on Overton's

ShopVision captures the public marketing we see from Overton's every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 2 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
Data types: HomepageEmail
Dataset: Live

Which channels does Overton's use?

All channels

Homepage is Overton's's most-used channel. Jump to a channel below, or read straight down.

Homepage87
Email9

Overton's homepage updates

87 captured

Cadence

~6.8/ wk

Last 30 days

▼ 3%· vs prior 30d

Overton's on email

9 captured

Cadence

~0.7/ wk

Last 30 days

▼ 50%· vs prior 30d

Promotional history, record by record

518 records · latest 5 shown

CapturedChannelOfferDepth

Oct 7, 2026websiteBoat Cover Blowout 70% OffDiscount

Oct 7, 2026websiteNo Annual FeeOther

Oct 6, 2026websiteDOCKTOBER FESTDiscount

Oct 5, 2026websiteCarpet & FlooringDiscount

Oct 5, 2026websiteOutboard MotorsDiscount

513 more offers sit before Oct 5, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Overton's's competitive set

Benchmark on the same fields

Overton's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Overton's

56%

75%

This page