Outerknown’s marketing, tracked daily.
The latest creative Outerknown puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Welcome Back, Woolaroo
Oct 5, 2026
Paid media
MetaThe Woolaroo Hoodie
Oct 6, 2026
Social
FacebookA little further north. 🌲 This season, we headed to Vancouver Island to put our newest fall & winter layers to the test – by bike, boat, van, seaplane, or surfboard, we found plenty of ways to get out there. We linked up with local friends and got a proper taste of life on the west coast of Vancouver Island. We wandered through old forests, surfed by ourselves, paddled quiet lakes, explored remote islands, caught (huge) salmon, cooked our catch over the fire, and came home with plenty more stories we’ll be sharing as the season unfolds. To us, this is what it means to ‘Find Your Outerknown.’ Getting out of your everyday, following curiosity, and chasing the things that make your body glow, your mind buzz, and your spirit sing. #FindYourOuterknown
Oct 6, 2026
What we track on Outerknown
ShopVision captures the public marketing we see from Outerknown every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Outerknown use?
All channelsPaid media is Outerknown's most-used channel. Jump to a channel below, or read straight down.
Outerknown homepage updates
83 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Outerknown on email
75 capturedCadence
~6.3/ wk
Last 30 days
27
▲ 50%· vs prior 30d
Welcome Back, Woolaroo
Oct 5, 2026
Our spin on an outdoor classic!
Oct 4, 2026
Blanketed In A Feeling...
Oct 3, 2026
Watch: Kelly + Tahiti 📽️
Oct 2, 2026
A Couple of Craftsmen
Oct 1, 2026
Not Your Grandpa's Cardigan
Sep 30, 2026
Kenny Chesney + The Blanket Shirt 🤝
Sep 29, 2026
30% off Blanket Shirts - Ends Tonight
Sep 26, 2026
What They’re Saying About SEA JEANS
Sep 24, 2026
Your September Catalog Code Is Waiting
Sep 23, 2026
Organic Cotton, Milled In Italy
Sep 22, 2026
The Blanket Shirt: In Their Words
Sep 19, 2026
Outerknown on paid media
377 capturedCadence
~46/ wk
Last 30 days
196
Top platform
Promotional history, record by record
92 records · latest 5 shown87 more offers sit before Oct 2, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Outerknown's competitive set
Benchmark on the same fieldsOuterknown’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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Outerknown on social
214 capturedCadence
~8.6/ wk
Last 30 days
37
Top platform
Instagram
A little further north. 🌲 This season, we headed to Vancouver Island to put our newest fall & winter layers to the test – by bike, boat, van, seaplane, or surfboard, we found plenty of ways to get out there. We linked up with local friends and got a proper taste of life on the west coast of Vancouver Island. We wandered through old forests, surfed by ourselves, paddled quiet lakes, explored remote islands, caught (huge) salmon, cooked our catch over the fire, and came home with plenty more stories we’ll be sharing as the season unfolds. To us, this is what it means to ‘Find Your Outerknown.’ Getting out of your everyday, following curiosity, and chasing the things that make your body glow, your mind buzz, and your spirit sing. #FindYourOuterknown
Oct 6, 2026 · Facebook
Chasing new feelings. Kelly Slater With the jersey behind him in Tahiti, Kelly Slater was back to chasing what’s next, experimenting with new board designs and different fin setups free surfing in Tahiti. That constant evolution is what makes Kelly, Kelly – always moving forward, always drawing new lines. And for Todd Glaser, there was no better way to capture it than from underneath it all – a different perspective on the subtle details, movements and feelings. Todd shares: “Shooting surfing underwater, in my opinion, is the most rare and beautiful way to show surfing. There are not a lot of places where the water is clear enough to shoot underwater, and getting to be in a place like Tahiti is extra special. When watching the footage, you always see something new – a fish swimming by, the way Kelly places his hand in the water, how the water flows off the rake of the fins, or the bubbles exploding from a passing tube. A lot of photographers and filmers always shoot above water so they can show the subject’s face, Kelly is an artist himself. He and I have worked so much together he trusts me to capture him in a more abstract and unique way. All the imagery we make is a collaboration of our creative minds, actions and visions together.” Kelly + Tahiti, filmed & directed by Todd Glaser, is live now. Watch the film and read our full conversation with Todd at the link in bio. #FindYourOuterknown
Oct 4, 2026 · Facebook
What a way to finish. 🙌 Kelly Slater with a birdie on the iconic 18th at the Old Course during the third round of the Alfred Dunhill Links Championship. ⛳️
Oct 3, 2026 · Instagram
We’re looking for a Merchandise Planner to join the Outerknown crew! If you’re equal parts analytical and curious, enjoy a fast-moving environment and want to help shape what’s next at Outerknown, we’d love to hear from you. Tap in to learn more and apply: https://lnkd.in/gaqdMxwU
Oct 2, 2026 · Linkedin
“There’s a GOAT in the water…” 🐐🌊 Just your average sunset surf at St Andrews East Sands… with Kelly Slater. The perfect preparation before teeing it up at the Alfred Dunhill Links Championship.
Oct 1, 2026 · Instagram
New music. Old friends. 🤝🎶 @kennychesney Our friend @kennychesney just released his newest album, Silver Sands Marina, and our very own Blanket Shirt found its way into the music video. We caught up with Kenny about the project and his longtime friendship with @kellyslater. Read the full conversation and watch the music video at our link in bio. To celebrate the new record, we’re giving one winner + a guest the chance to catch Kenny live on tour, with airfare and accommodations covered, plus a $500 Outerknown gift card. To enter: Follow @outerknown + @kennychesney Tag a friend you’d bring along in the comments. Each tag counts as an additional entry. Giveaway ends October 5 at 11:59PM PT. Open to U.S. residents only. No purchase necessary. Full terms at link in bio. Product: The Original Blanket Shirt - Half Light Little Boxes. #FindYourOuterknown
Sep 28, 2026 · Instagram
Kicking off the weekend at Ohana Festival. 🌊🎶 We’re stoked to be back in Dana Point for a weekend of music, community, and good times by the ocean with Ohana Festival. Night one was a good one, with our friend Eddie Vedder kicking things off, Todd Glaser & Katye Vance Killebrew sharing an inspiring talk story, and plenty of familiar and new faces stopping by to hang with us. We’re just getting started. If you’re headed to Ohana fest today or tomorrow, come find us and kick it. 🤝 #FindYourOuterknown
Sep 26, 2026 · Facebook
🐐 at the 🐐 Kelly Slater Yesterday we tee’d it up at Goat Hill Park for the 8th annual The Brother Benno Foundation’s Charity Golf Tournament, supporting an organization doing incredible work for our local community and beyond. Kelly Slater, Chuy Reyna and crew came back to defend last year’s title, firing 18-under and finishing tied for first. 🏆 We’re always stoked to be a part of this one. Big thanks to The Brother Benno Foundation, Goat Hill Park, all the volunteers, and everyone who made it out for the day. 🤝⛳️ #FindYourOuterknown
Sep 25, 2026 · Facebook
Sound Waves: September. 🌀 This month’s rotation is made up of the music playing live around us. After a week at @sessionssurffestival in Encinitas, and with @theohanafest coming up this weekend in Dana Point, we pulled together a mix of the artists playing locally along our stretch of coast this September. Warm days, cooler nights, live music by the sea, and that last little glimpse of summer still in the air. Full playlist spinning at the link in bio. 🎶 #FindYourOuterknown
Sep 24, 2026 · Instagram
Want a day at Kelly Slater Surf Ranch - Lemoore, California? 👀 Kelly Slater We’re bringing one winner + a friend to the Surf Ranch, and inlcluding a fresh Slater Designs quiver and Outerknown wardrobe. Follow us, tag the friend you’d bring in the comments, and enter to win at the link in bio. The Grand Prize includes: • A full-day experience at the Kelly Slater Surf Ranch - Lemoore, California Surf Ranch with Outerknown, including travel and lodging for two. • 2 Slater Designs surfboards, complete with fins, traction pads and leashes. • $1,000 worth of Outerknown gear. Link in bio to enter + view full rules and terms. #FindYourOuterknown
Sep 22, 2026 · Facebook
Final day of Sessions Surf Festival. 🤝🌊 To wrap up an incredible week of Sessions, we posted up at Hansen Surfboards with Kelly Slater, Todd Glaser and Taylor Steele to talk story about their years of collaboration together, then headed over to lapalomatheatre for one last film night with a stacked lineup of inspiring films from surfers and filmmakers across the community. And to top it off, we premiered Todd Glaser’s new Kelly + Tahiti piece — stoked to share this one online with everyone soon…👀 Big thanks to everyone who made it out all week. Until next time, Sessions Surf Festival. 🤙 #FindYourOuterknown
Sep 20, 2026 · Facebook
Night 2 of Film Sessions with the Shelter 25 year reunion screening, live music from Jon Swift and a panel discussion with Taylor Steel, Kelly Slater, Taylor Know, Keith Malloy, Jon Swift and Shane Dorian.
Sep 19, 2026 · Instagram