Mugler’s marketing, tracked daily.
The latest creative Mugler puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
a*men: the original gourmand for men ⭐
Oct 6, 2026

Social
InstagramGuests attending the Spring Summer 2027 show wearing Mugler by Miguel Castro Freitas Catherine Deneuve Natasha Lyonne @mario_sorrenti @mary_frey @charlotteslawrence @lola_dragonessvonflame @iamhearte @amalie_gassmann #Mugler #MiguelCastroFreitas
Oct 7, 2026
What we track on Mugler
ShopVision captures the public marketing we see from Mugler every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Mugler use?
All channelsPaid media is Mugler's most-used channel. Jump to a channel below, or read straight down.
Mugler homepage updates
32 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 33%· vs prior 30d
Mugler on email
5 capturedCadence
~1.2/ wk
Last 30 days
5
New· vs prior 30d
Mugler on paid media
138 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 70%· vs prior 30d
Top platform
Promotional history, record by record
8 records · latest 4 shown4 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Mugler's competitive set
Benchmark on the same fieldsMugler’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.




Mugler on social
53 capturedCadence
~6.8/ wk
Last 30 days
29
▲ 142%· vs prior 30d
Top platform
Instagram
Guests attending the Spring Summer 2027 show wearing Mugler by Miguel Castro Freitas Catherine Deneuve Natasha Lyonne @mario_sorrenti @mary_frey @charlotteslawrence @lola_dragonessvonflame @iamhearte @amalie_gassmann #Mugler #MiguelCastroFreitas
Oct 7, 2026 · Instagram
Naturalia X Spring Summer 2027 by Miguel Castro Freitas Part IIl of A Trilogy of Glorified Clichés Valery wears a spectacular gown featuring 20 meters of mikado fabric, captured in flight, with a 17 meter circumference train. Delicately glycerinated by Maison Février, the feathers create a breathtaking sense of volume and movement. Artisan @maisonfevrier Creative Director @miguelcastrofreitas Styling @robbiespencer Hair @louisghewy Make-up @karinwesterlundd Nail @cam.t.artist Casting Rachel Chandler @midlandagency Movement @m.j.h.a.r.p.e.r Creative Production & Scenography @villaeugenie Video installation @caspersejersenstudio Music “A Different Nature” original composition by @tehoteardo featuring vocals from @bjork “A Different Nature” original composition by Teho Teardo, featuring Björk. Björk - Öll Birtan - Master - One Little Independent Records Ltd/Warner Music Group, Publisher - Kobalt Music Publishing. Björk - Possibly Maybe (Original video directed by Stéphane Sednaoui) & Venus As a Boy (Original video directed by Sophie Muller) videos (Casper Sejerson video remix) - One Little Independent Records Ltd #Mugler #MiguelCastroFreitas
Oct 6, 2026 · Instagram
Naturalia X Spring Summer 2027 by Miguel Castro Freitas Part IIl of A Trilogy of Glorified Clichés Creative Director @miguelcastrofreitas Styling @robbiespencer Hair @louisghewy Make-up @karinwesterlundd Nail @cam.t.artist Casting Rachel Chandler @midlandagency Creative Production & Scenography @villaeugenie Video installation @caspersejersenstudio Music “A Different Nature” original composition by @tehoteardo featuring vocals from @bjork #Mugler #MiguelCastroFreitas
Oct 4, 2026 · Instagram
Oct 2, 2026 · Tiktok
Bella Hadid wears Mugler by Miguel Castro Freitas @bellahadid wears the Mugler white tailored fitted shirt, grey cashmere dress and sweater from the Wardrobe Pre-Collection SS27 during New York Fashion Week. Special thanks to @mimicuttrell #Mugler #MiguelCastroFreitas
Sep 30, 2026 · Instagram
Sep 29, 2026 · Tiktok
Spiky on the outside yet bursting with flesh and juice on the inside, the lychee accord deepens the House’s Gourmand olfactive legacy with Angel Nova Eau de Parfum Fruitée. Opening with a watery and plump sensation of sweetness, the introduction of Akigalawood at the base develops a woody, carnal depth. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #AngelNova
Sep 26, 2026 · Instagram
The lychee plays a sensory role in the Angel Nova Eau de Parfum Fruitée composition. As its smell can only be captured when synthetized with rose molecules, it is amplified by the floral power of the Damask rose accord at its heart. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #AngelNova
Sep 25, 2026 · Instagram
“For Angel Nova, we focused on capturing the sensation of a fruity explosion” declares Master Perfumer Sonia Constant, who reinterpreted Angel’s Gourmand signature with Master Perfumers Louise Turner and Quentin Bisch by blending lychee with raspberry and rose. The lychee accord enhances the fruity quality of the ensemble, adding a sweet jelly-like textured facet. Photographer: @nathanrobin_ Set designer: @aurorepiedigrossi #MuglerFragrances #AngelNova
Sep 24, 2026 · Instagram
Jackson Wang wears Mugler by Miguel Castro Freitas @jacksonwang852g7 wears The Commander FW26-27 black garbadine tailored shirt dress in @ellechina Photographer: @liusong_ Stylist: Gao Ding #Mugler #MiguelCastroFreitas
Sep 23, 2026 · Instagram
Shu Qi wears Mugler by Miguel Castro Freitas @sqwhat wears The Commander FW26-27 khaki charcoal striped knit bodysuit and taupe twill stir-up pant in @ellechina Photographer: @_nickyang3 Stylist: Lyu Lu #Mugler #MiguelCastroFreitas
Sep 22, 2026 · Instagram
Sarah Pidgeon wears Mugler by Miguel Castro Freitas @sarah__pidgeon wears The Commander FW26-27 grey woolen pleated blouse & red and taupe pointy leather pumps in @voguesingapore Photographer: @danbeleiu Stylist: @xanderang #Mugler #MiguelCastroFreitas
Sep 21, 2026 · Instagram