Mountain Hardwear’s marketing, tracked daily.
The latest creative Mountain Hardwear puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 21, 2026
Email
Everything is equipment: Alpine edition.
Aug 20, 2026
Paid media
MetaAug 3, 2026
Social
InstagramOpen Aperture 2026 session 1 was one for the books. Thanks to our industry experts, MHW Team Athletes, and partners at @negusinnature for creating an environment that inspired and developed skills for our participants. We followed up with a virtual session this past weekend on demystifying the outdoor adventure photography space, with great insights on navigating the ecosystem with @urbanclimbr. Our third and final session kicks off this weekend at Castle Rock State Park with @amga1979, where participants will focus on community building, skill development, and creative storytelling in nature. Video: @hourvoyses @alt.approach.agency
Aug 21, 2026
What we track on Mountain Hardwear
ShopVision captures the public marketing we see from Mountain Hardwear every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Mountain Hardwear use?
All channelsPaid media is Mountain Hardwear's most-used channel. Jump to a channel below, or read straight down.
Mountain Hardwear homepage updates
52 capturedMountain Hardwear on email
44 capturedEverything is equipment: Alpine edition.
Aug 20, 2026
Camp comfort starts with these 3 pieces.
Aug 18, 2026
Summer’s still here. Take one last trip.
Aug 16, 2026
MHW Athlete Picks feat. Flavie Cardinal.
Aug 15, 2026
Get winded: the Kor AirShell™ collection.
Aug 12, 2026
Built for the objective.
Aug 10, 2026
Sun protection that can go the distance.
Aug 8, 2026
Adaptable for changing conditions.
Aug 7, 2026
Bottoms made to handle any trail.
Aug 5, 2026
MHW Athlete Picks feat. Clayton Herrmann.
Aug 2, 2026
What to wear right now: Best Sellers.
Jul 31, 2026
Set for the next overnight hike.
Jul 29, 2026
Mountain Hardwear on paid media
268 captured
Mountain Hardwear's competitive set
Benchmark on the same fieldsMountain Hardwear’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The North Facethenorthface.com
RAB Equipmentrab.equipment
Mammutmammut.com
Norrønanorrona.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Mountain Hardwear on social
105 capturedOpen Aperture 2026 session 1 was one for the books. Thanks to our industry experts, MHW Team Athletes, and partners at @negusinnature for creating an environment that inspired and developed skills for our participants. We followed up with a virtual session this past weekend on demystifying the outdoor adventure photography space, with great insights on navigating the ecosystem with @urbanclimbr. Our third and final session kicks off this weekend at Castle Rock State Park with @amga1979, where participants will focus on community building, skill development, and creative storytelling in nature. Video: @hourvoyses @alt.approach.agency
Aug 21, 2026 · Instagram
Way up where the sun feels stronger, the air feels thinner, and the miles feel longer, is where we find adventure. And we wouldn’t trade it for the world. Shop our Alpine collection, built for those who #SeekWilderPaths. Photo cred: MHW Athlete @claytonherrmann
Aug 20, 2026 · Instagram
Better sleep, lighter trail miles. Build your home away from home with the lightweight Aspect™ 2 Tent, and the Ghoul™ 20F/-7C Sleeping Bag, designed to maximize warmth, minimize weight. Images: @brendanpdavis featuring @hpwhit
Aug 19, 2026 · Instagram
Even the hottest days can start early and end late with a chill in the air. When the weather takes a dip, stay warm and comfortable with the Phantom™ Alpine Hooded Jacket. Link in bio. Image: MHW Athlete @claytonherrmann
Aug 18, 2026 · Instagram
What’s the result of a years-long design project with one goal in mind? The best mid-size alpine climbing pack in the world. That’s the Alpine Light™ Rolltop Backpack. And because we know how much you love these bags, we’re giving away 3 of them 🫶 Here’s how to enter for your chance at an Alpine Light™ Rolltop 30L Backpack: 🔩 Like this post 🔩 Make sure you're following @mountainhardwear 🔩 Tag a friend and comment what upcoming adventure you’re gearing up for Must be based in the US to win. We will reach out to the three winners via DM from @mountainhardwear. Giveaway ends 8/25. #SeekWilderPaths
Aug 17, 2026 · Instagram
The all-day, every-adventure Rockrydge™ Pant. Comfort for on and off the rock. Images: @francoislebeau
Aug 14, 2026 · Instagram
Congratulations to MHW Trail Athlete @pinkfeathers on her female self-supported FKT of the Swiss Via Alpina trail 👏 242 miles and 77k feet in 5 days and 17 hours. That’s 42.2 miles and 14k feet of climbing per day 🤯 “There were many challenges, such as extreme heat and stormy afternoons. I ended up doing a lot of night hiking which involved going over some high passes, including the highest point Höhturli, under the starry sky and moon,” Liz reflects. “I feel grateful to have been able to experience the Swiss Alps in this way, moving over these beautiful mountains and through historic villages all across Switzerland on my own two feet.” Well done Liz! #SeekWilderPaths
Aug 12, 2026 · Instagram
For MHW Athlete and Photographer @claytonherrmann, his approach to any climbing trip always starts with finding an objective or route that’s inspiring, getting stoked, and documenting the process along the way. “The best stories come from real moments, so the camera is there to capture the effort, process, and the adventure as it unfolds. I’m drawn to landscapes that have a sense of exposure, difficulty, and that ‘try-hard’ factor. Places that inspire, whether that’s because of the landscape, the position you’re climbing in, or the movement and features of the rock itself. Being on a route with people you love, respect, and genuinely want to spend time with in amazing environments is what makes these experiences special. Ultimately, we’re going out there to climb and have fun. Getting to share those experiences with people I’m close with is what makes these climbing trips so fun.” Whether he’s in front of or behind the lens, Clayton brings the joy in all the parts of his adventures and community. #SeekWilderPaths
Aug 11, 2026 · Instagram
Large volume, light weight. For all your creek crossings and fast miles, the Kazam™ Backpack allows you to haul it all without being heavy. Image: MHW Athlete @claytonherrmann
Aug 10, 2026 · Instagram
Fix it now, shred it later. Now’s the perfect time to send in your well-loved gear for warranty repairs. Beat the winter rush and get your essentials back in shape with quicker turnaround times. Send it in now, and hit the season ready for whatever adventure comes next. Our expert repair people can tackle everything from clothes, tents to backpacks, depending on the wear—get the process started at the link bio. Images: @francoislebeau of @meredithebrion
Aug 7, 2026 · Instagram
Our softest sun shirts keep you protected from the hard elements. The Crater Lake™ series is engineered with yarns containing the same reflective minerals in sunscreen - without the greasiness. #GoBroadSpectrum Images: MHW Athlete @claytonherrmann
Aug 6, 2026 · Instagram
With the sun hitting your back on the exposed rock, stay protected with Broad Spectrum sun pieces. Blocks UVA and UVB rays. Better than UPF alone. #GoBroadSpectrum Studio images: @francoislebeau On location images: MHW Athlete @claytonherrmann
Aug 5, 2026 · Instagram