MAC Cosmetics’s marketing, tracked daily.
The latest creative MAC Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
30% OFF starts now! 🚨
Oct 6, 2026

Paid media
MetaSHOP THE SALE
Oct 6, 2026

Social
InstagramFrost Lipstick is back with even more shades of that perfect semi-lustrous hue. BRINGBACKS: Jet (black) Spanish Fly (medium brown with blue flip) Chintz (warm brown with gold pearl) NEW: Teddy Metal (light neutral dusty nude) TV Gold (cool greige nude) Lovefool (deep reddish brown with red pearl) Sugar Baby (blue mauve pink) Pink Blazer (hot pink) Viola (light lavender with a blue pearl) Rogue (vivid neutral red) Discontinued (bright yellow red) Vesper (bronzed plum) Countess (true bordeaux) CLASSICS: CB96 (bright pinky-orange with pearl) Bronze Shimmer (golden bronze with shimmer) “O” (purplish red with golden pearl) New York Apple (muted red with pink shimmer) Fresh Moroccan (brick red with gold pearl) Gel (sheer metallic beige) Angel (soft pink) Bombshell (bright rosy pink with shimmer) Fabby (mauve with gold pearl) Plum Dandy (plum frosted with bronze) Which one are you grabbing first? Launching in US + Canada on 10.8.2026 online and your nearest MAC Store. #MACFrost
Oct 6, 2026
What we track on MAC Cosmetics
ShopVision captures the public marketing we see from MAC Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MAC Cosmetics use?
All channelsSocial is MAC Cosmetics's most-used channel. Jump to a channel below, or read straight down.
MAC Cosmetics homepage updates
66 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
MAC Cosmetics on email
91 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 12%· vs prior 30d

30% OFF starts now! 🚨
Oct 6, 2026

These fall shades 😍
Oct 5, 2026

Our NEW holiday colour collection was made to treasure 😍✨
Oct 4, 2026

Just in: your makeup bag refresh
Oct 3, 2026

Prep, set + perfect ✨
Oct 2, 2026

Our NEW holiday gift sets are better than ever 😍🎁
Oct 1, 2026

Find your Pro Brow shade match
Sep 30, 2026

Warm looks for cooler days
Sep 29, 2026

The easiest skin tint – ever
Sep 28, 2026

Our Artists LOVE these products
Sep 27, 2026

This just in! Our latest drops you don't want to miss
Sep 26, 2026

This NEW skin tint is 73% skincare ✨
Sep 25, 2026
MAC Cosmetics on paid media
136 capturedCadence
~4.2/ wk
Last 30 days
18
▼ 47%· vs prior 30d
Top platform
Meta

SHOP THE SALE
Oct 6, 2026 · Meta

LAST CHANCE
Oct 5, 2026 · Meta

OLANDRIA WEARS MAC
Sep 15, 2026 · Meta

TINI WEARS MAC SKIN TINT
Sep 14, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 10, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 8, 2026 · Meta

SHOP LUSTREGLASS LIP TINT
Sep 7, 2026 · Meta

LAST CHANCE TO SAVE
Sep 4, 2026 · Meta

SAVE SITEWIDE
Sep 3, 2026 · Meta

NEW! SERUM-SKIN TINT HYBRID
Sep 2, 2026 · Meta

Sep 1, 2026 · Meta

SEE WHAT’S NEW
Aug 26, 2026 · Meta
Promotional history, record by record
154 records · latest 5 shown149 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MAC Cosmetics's competitive set
Benchmark on the same fieldsMAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MAC Cosmetics on social
467 capturedCadence
~41/ wk
Last 30 days
174
Top platform
Instagram
Frost Lipstick is back with even more shades of that perfect semi-lustrous hue. BRINGBACKS: Jet (black) Spanish Fly (medium brown with blue flip) Chintz (warm brown with gold pearl) NEW: Teddy Metal (light neutral dusty nude) TV Gold (cool greige nude) Lovefool (deep reddish brown with red pearl) Sugar Baby (blue mauve pink) Pink Blazer (hot pink) Viola (light lavender with a blue pearl) Rogue (vivid neutral red) Discontinued (bright yellow red) Vesper (bronzed plum) Countess (true bordeaux) CLASSICS: CB96 (bright pinky-orange with pearl) Bronze Shimmer (golden bronze with shimmer) “O” (purplish red with golden pearl) New York Apple (muted red with pink shimmer) Fresh Moroccan (brick red with gold pearl) Gel (sheer metallic beige) Angel (soft pink) Bombshell (bright rosy pink with shimmer) Fabby (mauve with gold pearl) Plum Dandy (plum frosted with bronze) Which one are you grabbing first? Launching in US + Canada on 10.8.2026 online and your nearest MAC Store. #MACFrost
Oct 6, 2026 · Instagram
The archives (and archivist) you've been waiting for...
Oct 5, 2026 · Facebook
If you slept on Underslept... get Naughty (Nude). This limited-edition pink beige shade is made in our MACximal Sleek Satin formula for that creamy, concealer lip you’ve been craving. Don’t miss out. Shop now – online or at your nearest MAC Store. #GiftMAC #MACHoliday https://mac-cosmetics.visitlink.me/_qFaH-
Oct 4, 2026 · Facebook
24 days. 24 gifts. Swipe to discover all the goods in the viral 24 Days Of MAC Icons Advent Calendar. Packed with full-sized and mini products, this is a countdown you don’t wanna miss. Shop now – online or at your nearest MAC Store. #GIFTMAC #MACHoliday
Oct 3, 2026 · Instagram
@olandria stuns in baby pink blush, a bold two-toned lip, and shimmering skin at our @maccosmeticsfrance Skin Tint Pop-Up in Paris. With her signature flushed cheek, @paintedbyesther takes the highlight beyond the face — illuminating the high points of her features and body. ✨ Photos: @veritysmileyjones GET THE LOOK FACE Studio Radiance Skin Tint Stick in Rich 1 Studio Radiance 24HR Luminous Lift Concealer in NC45 + NC50 CHEEKS Powder Blush in Cheeky Chili EYES Connect In Colour Eye Shadow Palette in Nude Board LIPS Lip Pencil in Nightmoth Lustreglass Sheer-Shine Lipstick in Sellout Lipstick in Honeylove Lipglass Clear
Oct 2, 2026 · Instagram
It’s nearly time... #GIFTMAC #MACHoliday
Oct 1, 2026 · Tiktok
spotted in @M·A·C Cosmetics Canada (if this gets 10k likes our boss might let us sell these 👀)
Sep 30, 2026 · Tiktok
@niko haagenson takes Paris Fashion Week: @matieresfecalesparis SS27 puts the 99% front and center. A lost society rediscovers its core value: boundless love, collective freedom and fashion without limits. ✨ Makeup by MAC Cosmetics
Sep 29, 2026 · Tiktok
Party in MAC – a festive new campaign shot in Mumbai featuring a limited-edition collection of bold finishes and party-ready hues. Starring: Tania Shroff @tania_shroff Nejm @keepinitnejm Priya Jain @__priyyajain__ MAC India Creative Lead: Yogesh Parab @goldpostcode MAC Makeup Artists: Saikat Chakraborty @saikatchakrabortyyy, Leiya Phinao Ningshen @leiyamua, Baltasar González Pinel @baltasaroficial Photographer: Soujit Das @soujit.das Videographer: Yash Khanna @brown__bread__ Stylist: James Lalthanzuala @jameslalthanzuala Hair: Sonam Solanki @sonamsolanski
Sep 28, 2026 · Facebook
Watch how our new Pro Brow WhipGrip Mousse in Taupe fluffs up brows and delivers flexible, 24HR hold in seconds. Shop now - online or at your nearest MAC Store. #MACProBrow
Sep 27, 2026 · Instagram
The perfect duo for Pro-level brows. New MAC Pro Brow Styler Fill & Shade Pencil and Pro Brow WhipGrip Mousse create flexible, sculpted definition that lasts all day. Shop now - online or at your nearest MAC Store. #MACProBrow https://mac-cosmetics.visitlink.me/vkIna2
Sep 26, 2026 · Facebook
ICYMI: @paintedbyesther x @olandria took over Milan Fashion Week. Swipe to see some of their best looks. Olandria wears MACximal Silky Matte Lipstick in Candy Yum Yum. Shop now – online or at your nearest MAC Store. #MACximal At “@off____white 10x10: Icons Reimagined.” Skinfinish Colourstruck Blush in Candy Yum Yum Lip Pencil in Root For Me! and Nightmoth MACximal Silky Matte Lipstick in Diva At “@off____white 10x10: Icons Reimagined.” Skinfinish Colourstruck Blush in Candy Yum Yum Lip Pencil in Root For Me! and Nightmoth MACximal Silky Matte Lipstick in Diva At @roberto_cavalli SS27. Studio Radiance 24HR Luminous Lift Concealer in NC50 Skinfinish Colourstruck Blush in Candy Yum Yum and Your Heroine MACximal Silky Matte Lipstick in HoneyLove Lipglass Clear At @roberto_cavalli SS27. Studio Radiance 24HR Luminous Lift Concealer in NC50 Skinfinish Colourstruck Blush in Candy Yum Yum and Your Heroine MACximal Silky Matte Lipstick in HoneyLove Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear At @blumarine SS27. Studio Radiance 24HR Luminous Lift Concealer in NC45 and NC50 Skinfinish Colourstruck Blush in Cheeky Chili Connect in Colour Eye Shadow Palette: Nude Board MACximal Silky Matte Lipstick in Yash Lipglass Clear
Sep 25, 2026 · Instagram