MAC Cosmetics’s marketing, tracked daily.
The latest creative MAC Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
ENDS TOMORROW! EMAIL EXCLUSIVE
Aug 22, 2026

Paid media
MetaAug 18, 2026

Social
TiktokHere’s how ELLA gets ready in a minute with just four products: ✨ MAC Studio Radiance Serum-Powered™ Cushion Foundation SPF50+/PA+++ in NC7 ✨ MAC Studio Radiance 24HR Luminous Lift Concealer in NW5 ✨ MAC Glow Play Cushiony Blush in So Natural and True Harmony ✨ MAC Lustreglass Sheer-Shine Lipstick in Well, Well, Well Available in select regions. #MACStudioRadiance
Aug 22, 2026
What we track on MAC Cosmetics
ShopVision captures the public marketing we see from MAC Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MAC Cosmetics use?
All channelsSocial is MAC Cosmetics's most-used channel. Jump to a channel below, or read straight down.
MAC Cosmetics homepage updates
85 capturedMAC Cosmetics on email
94 captured
ENDS TOMORROW! EMAIL EXCLUSIVE
Aug 22, 2026

25% OFF ends soon!
Aug 21, 2026

Email exclusive: 25% OFF
Aug 20, 2026

Keep cool with M·A·C
Aug 19, 2026

M·A·CZINE: Starring Slayyyter
Aug 18, 2026

In a rush? Create your 5-minute makeup routine
Aug 17, 2026

The coolest shades of summer
Aug 16, 2026

NEW! Lustreglass StainGlass Lip Tint ✨
Aug 15, 2026

You’ll love these sun-kissed staples ☀️
Aug 14, 2026

Inside: The secret to the perfect base
Aug 13, 2026

Summer’s most wanted
Aug 12, 2026

Vacay vibes inside ☀️
Aug 11, 2026
MAC Cosmetics on paid media
156 capturedPromotional history, record by record
233 records · latest 4 shown229 more offers sit before Aug 20, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MAC Cosmetics's competitive set
Benchmark on the same fieldsMAC Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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MAC Cosmetics on social
451 capturedHere’s how ELLA gets ready in a minute with just four products: ✨ MAC Studio Radiance Serum-Powered™ Cushion Foundation SPF50+/PA+++ in NC7 ✨ MAC Studio Radiance 24HR Luminous Lift Concealer in NW5 ✨ MAC Glow Play Cushiony Blush in So Natural and True Harmony ✨ MAC Lustreglass Sheer-Shine Lipstick in Well, Well, Well Available in select regions. #MACStudioRadiance
Aug 22, 2026 · Tiktok
ELLA stars in our MAC Studio Radiance Serum-Powered™ Cushion Foundation SPF50+/PA+++ campaign. 12HR pro glow. 12HR long wear. Tap to activate. ELLA from @MEOVV for MAC Cosmetics MAC Global Creative Director: Nicola Formichetti MAC Global VP Creative: Tiff Chang Photographer and Director: Zhong Lin Social Video Director: Marco Lee Social Photographer: Kyungjong Yoo Makeup Artist: Umji Hong Stylist: Shun Watanabe Hair Stylist: Dami Jo Nail Artist: Nahyun Kim Set Design: Yukyung Hwang Available in select regions. #MACStudioRadiance
Aug 21, 2026 · Tiktok
The cure to blush blindness? Anti-blush. Muted mauves, taupes, beiges and browns are taking cheeks back to neutral and playing up natural dimension – less full flush and more subtle warmth. Get the look with some of these best-selling shades. Shop now – online or at your nearest MAC Store.
Aug 20, 2026 · Instagram
You loved the blush. Now meet the highlighter ✨ Introducing our new MAC Glow Play Bouncy Highlighter – a lightweight, ultra-smooth formula for a light-shifting glow and bouncy color in 8 buildable shades. Wind Chill (white pearl with blue and green flip pearl) Sky Kissed (light pink pearl) Stratus (light purple pearl) Cloudburst (light bronze with gold flip pearl) Sunset Drizzle (mauve pearl with blue flip pearl) Cloud Candy (bright red pink with gold flip pearl) Sepia Skies (medium bronze with copper flip pearl) GlowZone (dark brown with purple flip pearl) Shop now – online or at your nearest MAC Store. #MACGlowPlay
Aug 19, 2026 · Tiktok
get a closer look at this (MAC Lipstick in) Diva... 💋
Aug 18, 2026 · Tiktok
@thegirljt shows us how it’s done. JT wears MAC Lustreglass Lustreglass Lip Tint in Posh Pit + MAC Lipglazer Glossy Liner in Açai. Get the look - online or at your nearest MAC Store. #MACLustreglass https://mac-cosmetics.visitlink.me/vtd3sH
Aug 17, 2026 · Facebook
"the [MAC Lustreglass] shade Housewife is slutty, bloody, and having a good time." @gabbriette said it best 💋
Aug 16, 2026 · Tiktok
@gabbriette’s MAC lip combo – revamped. Featuring: 💄 MAC Lustreglass Sheer-Shine Lipstick in Housewife 💄 MAC Lip Pencil in Root For Me! Shop now - online or at your nearest MAC Store. #MACLustreglass
Aug 15, 2026 · Instagram
all love, all the time at the MAC Lustreglass event with @thegirljt and @gabbriette ❤️
Aug 14, 2026 · Instagram
one swipe of MAC Extra Dimension Skinfinish Highlighter in Static Bling = effortless shine ✨ *available in select regions only.
Aug 13, 2026 · Tiktok
This lip combo is @adelajergova-approved for a PRIMA-worthy pout. Featuring: 💄 MAC Lustreglass Sheer-Shine Lipstick in Alone Time 💄 MAC Lipglazer Glossy Liner in Cool Spice Shop now - online or at your nearest MAC Store. #MACLustreglass
Aug 12, 2026 · Instagram
The @chappellroan x MAC Lip Combo is here – exclusively at Sephora. 💄 MAC Lip Pencil in Stone 💄 MACximal Silky Matte Lipstick in Cool Teddy Shop MAC at @sephora. #MACLipCombo
Aug 11, 2026 · Pinterest