Fenty Beauty’s marketing, tracked daily.
The latest creative Fenty Beauty puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Something major is coming... 👀
Aug 19, 2026

Paid media
MetaAug 17, 2026

Social
TiktokA moment for this shade match 😍 #FentyPartner @Toni Bravo wears shade 556N in our NEW Pro Filt’r Fluid Flex Natural Matte Longwear Foundation 🤎 Made to move with you, this lightweight, medium-buildable foundation delivers a natural matte finish that looks like skin, feels like nothing, AND wears for up to 12 hours. Formulated with more neutral undertones and color-true pigments designed to stay true all day, more skin tones than ever can find their Fenty fit. 🫶🏿🫶🏽🫶🏻 Explore our 50 brand new shades and discover your perfect match with our virtual shade matcher on fentybeauty.com. Launching globally 9/4.
Aug 22, 2026
What we track on Fenty Beauty
ShopVision captures the public marketing we see from Fenty Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Fenty Beauty use?
All channelsPaid media is Fenty Beauty's most-used channel. Jump to a channel below, or read straight down.
Fenty Beauty homepage updates
88 capturedFenty Beauty on email
49 captured
Something major is coming... 👀
Aug 19, 2026

Unlock 15% off your perfect foundation
Aug 11, 2026

New 🍵 Your daily ritual, upgraded
Aug 10, 2026

15% off lip loves just for you 💋
Aug 8, 2026

25% off summer faves 🚨 Only ‘til tonight
Aug 7, 2026

15% off award-winning faves? 🏆 Say less
Aug 5, 2026

☀️ 25% off summer-proof essentials
Aug 4, 2026

💎 Drip in diamonds from head to toe
Aug 3, 2026

Final hours ⏰ 20% off bestsellers
Aug 2, 2026

Welcome to the Fenty fam 💗
Aug 1, 2026

Just in 💎 Shine like diamonds in the dark
Jul 31, 2026

Packed + leaving soon 🛫 Your travel bag
Jul 22, 2026
Fenty Beauty on paid media
343 capturedPromotional history, record by record
252 records · latest 5 shown247 more offers sit before Aug 18, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fenty Beauty's competitive set
Benchmark on the same fieldsFenty Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Fenty Beauty on social
188 capturedA moment for this shade match 😍 #FentyPartner @Toni Bravo wears shade 556N in our NEW Pro Filt’r Fluid Flex Natural Matte Longwear Foundation 🤎 Made to move with you, this lightweight, medium-buildable foundation delivers a natural matte finish that looks like skin, feels like nothing, AND wears for up to 12 hours. Formulated with more neutral undertones and color-true pigments designed to stay true all day, more skin tones than ever can find their Fenty fit. 🫶🏿🫶🏽🫶🏻 Explore our 50 brand new shades and discover your perfect match with our virtual shade matcher on fentybeauty.com. Launching globally 9/4.
Aug 22, 2026 · Tiktok
Made to look like you and stay true to YOU 🤎 Our NEW 50 shades were built to match more skin tones, with more neutral undertones for an easier, truer fit. Powered by Fluid Flex Foundation Technology, this longwear formula stays smooth, crease-resistant + fade-resistant for up to 12 hours, while helping control oil + shine all day. Fluid Flex is designed to stay color-true, so give it about 5 minutes to fully dry down + settle into skin before checking your match. Launching globally 9/4! Find your Fluid Flex shade with our virtual shade matcher on FentyBeauty.com.
Aug 21, 2026 · Tiktok
Comin' thru with the receipts on this one! We pushed our Fluid Flex Foundation technology in our NEW foundation to show exactly what this formula can handle. Bending + stretching with movement while staying smooth without creasing or settling :head_shaking_horizontally: THE FLEX IS REAL: ↔️ Bends + stretches with movement 💦 Resists creasing, sweat, humidity + transfer 〰️ 94% agree it doesn’t settle into fine lines* ⏰ Up to 12HR natural matte wear 🫧 Lightweight, medium + buildable coverage ✨ Helps control oil + shine all day 🎨 Color-true pigments help resist oxidation All that movement and still smooth. Now THAT’S a flex. 💪🏾 *In a consumer study of 33 people.
Aug 20, 2026 · Tiktok
A drop that’s all about YOU. 🫶🏿🫶🏽🫶🏻 “Let’s be real, this has never been about my name on a bottle. It’s always been about our community’s individual beauty. Our new foundation, Fluid Flex, is better because of their feedback and I’ve heard it alllll. You made this foundation, now you can put your name on it.” – Rihanna Enter our giveaway for your own personalized Fluid Flex bottle ✨ Link in bio. Launching globally 9/4.
Aug 19, 2026 · Facebook
Can't wait to spill the tea on this one!! Come back tomorrow to learn more about the secret behind @Rihanna’s iconic looks. 😍👀
Aug 18, 2026 · Tiktok
Gloss Bomb gets jelly 🪼 @wiktoriastefaniaa wears limited-edition Gloss Bomb Burst in hot pink shade ‘Pink Blink’ 🩷 Drip your lips in this nourishing jelly-like gloss that blooms in color over time 👄 Add this new shade in your cart now at @Ulta Beauty, @sephora, @sephoracanada, and fentybeauty.com 🛒
Aug 14, 2026 · Tiktok
one thing about us, we’re reapplying 💋✨
Aug 13, 2026 · Tiktok
Cover girl behavior 💋📖 @Rihanna covers @ELLE (US) September issue in a full Fenty face featuring a ‘lil something new coming soon 👀 ELLE September 2026 Issue #ElleMagazine Photographer: Inez & Vinoodh #inezandvinoodh Hair: Jawara at Art Partner @@jawaraw @Art Partner @Fenty Hair Makeup: Hector Espinal for Fenty Beauty @Héctor Espinal #FentyBeauty @Fenty Skin
Aug 12, 2026 · Tiktok
An Australia-first + a night to remember! 💋✨ Our Melbourne Fenty Fam really showed out for the opening of Fenty Beauty Lane at MYER Melbourne. We brought the energy, the beauty, and all things Fenty. From must-have makeup to skin + fragrance, we celebrated our newest space in styleee 💅🏿💅🏽💅🏻 Now it’s your turn to pull up! Visit us at Myer Melbourne for exclusive beauty services, gifts with purchase, and your Fenty favorites all in one place 📍 #BeautyForAll
Aug 11, 2026 · Facebook
Serving Midnight Diamonds 💎 Bling bling yourself from head to toe with our NEW Midnight Diamonds Collection featuring exclusive shades of the bestselling glitter you know and love 💅🏽💅🏿💅🏻 This V.I.P. lineup will have you catching light and attention across every room 🖤 ✨ Gloss Bomb Stix Shimmer in ‘Caviar Crystalz’ ✨ Gloss Bomb Lip Luminizer in 'Caviar Crystalz' ✨ Gloss Bomb Lip Luminizer in 'Diamond Milk' ✨ Diamond Bomb All-Over Diamond Veil in 'How Many Carats?!' ✨ Smoke N' Diamonds Eye Trio - including Shadowstix Diamonds in 'How Many Carats?!', Fine Linez Eyeliner in 'Cuz I'm Black', and Hella Thicc Mini Mascara in 'Cuz I'm Black' Available exclusively at @ultabeauty and fentybeauty.com. Launching globally on 8/23!
Aug 10, 2026 · Instagram
low exposure, high shimmer with Midnight Diamonds 💎🌙🖤
Aug 8, 2026 · Tiktok
When the sun goes down, the diamonds come OUT 💎 Global Artistry Ambassador @naimabremer shows you how to take your look from day to night with our NEW limited-edition Midnight Diamonds Collection. ✨ Diamond Bomb All-Over Diamond Veil in 'How Many Carats?!' ✨ Smoke N' Diamonds Eye Trio - including Shadowstix Diamonds in 'How Many Carats?!', Fine Linez Eyeliner in 'Cuz I'm Black', and Hella Thicc Mini Mascara in 'Cuz I'm Black' ✨ Trace'd Out Lip Liner in 'Rose Amber' ✨ Gloss Bomb Lip Luminizer in 'Diamond Milk' ✨ Gloss Bomb Lip Luminizer in 'Caviar Crystalz' Available now at @ultabeauty and fentybeauty.com! Launching globally on 8/23.
Aug 6, 2026 · Instagram