Longchamp’s marketing, tracked daily.
The latest creative Longchamp puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Longchamp Family x Caroline Hélain
Aug 8, 2026

Social
InstagramBACK-TO-WORK: THE WINTER '26 WARDROBE Texture, in total look Calfskin croc-effect leather from jacket to boots, paired with Le Smart in Black. Wear the Winter '26 silhouette. Collection: #LongchampBeCreative Ready-to-wear: @longchamp Photographer: @christiancolomer Model: @anyyier Hair : @kalle_eklund Make-up : @christinecorbel Stylist: @virginiebenarroch Set design : @medeirosrafael
Aug 22, 2026
What we track on Longchamp
ShopVision captures the public marketing we see from Longchamp every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Longchamp use?
All channelsSocial is Longchamp's most-used channel. Jump to a channel below, or read straight down.
Longchamp homepage updates
61 capturedLongchamp on email
14 capturedLongchamp on paid media
200 capturedLongchamp's competitive set
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Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Longchamp on social
293 capturedBACK-TO-WORK: THE WINTER '26 WARDROBE Texture, in total look Calfskin croc-effect leather from jacket to boots, paired with Le Smart in Black. Wear the Winter '26 silhouette. Collection: #LongchampBeCreative Ready-to-wear: @longchamp Photographer: @christiancolomer Model: @anyyier Hair : @kalle_eklund Make-up : @christinecorbel Stylist: @virginiebenarroch Set design : @medeirosrafael
Aug 22, 2026 · Instagram
The black & white combo we'll be wearing all season. Now available from the Witer '26 collection. #LongchampBeCreative #LongchampFW26 #LongchampReadyToWear
Aug 21, 2026 · Tiktok
Now showing: The Winter ‘26 ready-to-wear collection. Swipe to get dressed. #LongchampBeCreative #LongchampFW26 #LongchampReadyToWear
Aug 20, 2026 · Tiktok
BACK-TO-WORK LOOK #1: THE CREATIVE PARISIENNE EN CUIR Full leather looks Meet your next signature look from the Winter '26 collection. Collection: #LongchampBeCreative Ready-to-wear: @longchamp Photographer: @christiancolomer Model: @annarobinsonn Hair : @kalle_eklund Make-up : @christinecorbel Stylist: @virginiebenarroch Set design : @medeirosrafael
Aug 19, 2026 · Instagram
Here's a sneak peek of the new Daylong Winter '26 shades à l'atelier. #LongchampBeCreative #LongchampFW26 #LongchampDaylong
Aug 18, 2026 · Tiktok
RDV À L'ATELIER: MAKING OF THE DAYLONG The final assembly. The XXL Cavalier medallion is fitted as the finishing detail of the new Daylong in Mineral à l'atelier. Next stop: wherever Winter '26 takes you. Now available in 5 shades. Collection: #LongchampBeCreative Bag: #LongchampDaylong Photographer: @guillaumesanner Set Design: @medeirosrafael
Aug 17, 2026 · Instagram
RDV A L'ATELIER: THE MAKING OF THE DAYLONG From equestrian codes to everyday design. In the atelier, the Daylong draws inspiration from the world of cavaliers, combining its signature central straps, and refined leather craftsmanship into a functional design. Take yours for a ride from the Winter '26 collection. Collection: #LongchampBeCreative Bag: #LongchampDaylong Photographer: @guillaumesanner Set Design: @medeirosrafael
Aug 16, 2026 · Instagram
At l'atelier: the making of your Winter '26 essential. Discover Le Smart, available now. #LongchampBeCreative #LongchampFW26 #LongchampLeSmart
Aug 15, 2026 · Tiktok
RDV À L'ATELIER: THE MAKING OF LE SMART On the workbench. Every fitting is in the details. At the Longchamp atelier, Le Smart in Matcha receives its signature bamboo clasp before becoming your Winter '26 companion. Wear it now in Matcha. Collection: #LongchampBeCreative Bag: #LongchampLeSmart Photographer: @guillaumesanner Set Design: @medeirosrafael
Aug 14, 2026 · Instagram
Behind-the-atelier-scenes. Let's make the new Le Smart. #LongchampBeCreative #LongchampFW26 #LongchampLeSmart
Aug 13, 2026 · Tiktok
LONGCHAMP x CAROLINE HÉLAIN The dress code for Winter '26 1. The Longchamp x Caroline Hélain landscape knit dress in Mineral, the Looong bag in Caramel and quilted puffer jacket. 2. The Longchamp x Caroline Hélain landscape knit dress in Beige and Le Pliage Filet Camo. Get dressed up, available now. Collection: #LongchampxCarolineHélain Ready-to-wear: @longchamp Photographer: @cris.fragkou Hair: @louisghewy Make-up: @karinwesterlundd Models: @jiahui_meng_ and @annika.x7
Aug 12, 2026 · Instagram
LONGCHAMP x CAROLINE HÉLAIN The warm wardrobe for Winter '26 The wool & cashmere turtleneck, fluid crepe vest and wool coat in Ballet, finished with the cotton cap in Caramel. Complete the silhouette with the Caroline Hélain x Daylong bag. Discover the collection. Collection: #LongchampxCarolineHélain Ready-to-wear: @longchamp Photographer: @cris.fragkou Hair: @louisghewy Make-up: @karinwesterlundd Model: @annika.x7
Aug 11, 2026 · Instagram