TUMI’s marketing, tracked daily.
The latest creative TUMI puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on TUMI
ShopVision captures the public marketing we see from TUMI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does TUMI use?
All channelsPaid media is TUMI's most-used channel. Jump to a channel below, or read straight down.
TUMI homepage updates
76 capturedTUMI on email
45 captured
New Agent Totes For Fall
Aug 21, 2026

Professional Travel Simplified
Aug 19, 2026

New In: Made In Italy Totes
Aug 18, 2026

New Hues For The Season
Aug 14, 2026

The Briefcase For You
Aug 10, 2026

New: Cognac Bombe Leather
Aug 7, 2026

Going Somewhere?
Aug 5, 2026

Your Fall Forecast Is Here
Aug 4, 2026

Backpacks For Him & Her
Aug 2, 2026

Travel Companions For Every Kind Of Trip
Jul 30, 2026

Durability For Days
Jul 27, 2026

Our Best Backpack For Her
Jul 25, 2026
TUMI on paid media
266 capturedPromotional history, record by record
99 records · latest 2 shown97 more offers sit before Aug 18, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
TUMI's competitive set
Benchmark on the same fieldsTUMI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
TUMI on social
97 capturedA timeless companion for every move: the Adatto Tote.
Aug 22, 2026 · Instagram
The timeless touch: Adatto is handcrafted in Italy and finished with understated hardware.
Aug 21, 2026 · Instagram
Introducing Adatto. This is TUMI through the lens of the atelier. Considered, precise, and handcrafted.
Aug 20, 2026 · Facebook
The art of craftsmanship, romanticized through refined details and sculptural luxury.
Aug 19, 2026 · Instagram
Angled precision in an enduring neutral. The Adatto Tote in Taupe.
Aug 18, 2026 · Instagram
Intentional craftsmanship. Considered colorways. Lasting style. The Adatto Tote.
Aug 17, 2026 · Instagram
Introducing Adatto. This is TUMI through the lens of the atelier. Considered, precise, and handcrafted.
Aug 16, 2026 · Instagram
The atelier is ready to open, revealing the art of hand craftsmanship. Tomorrow, Adatto arrives.
Aug 15, 2026 · Instagram
Sophisticated companions designed in rich seasonal hues.
Aug 13, 2026 · Instagram
Essential function, premium materials. Discover the Harrison for you.
Aug 12, 2026 · Instagram
Rich cognac leather finished with embossed bombe accents and built for the beauty of a life on the move.
Aug 11, 2026 · Instagram
Structured sophistication for everyday elevation.
Aug 10, 2026 · Instagram