What we track on TUMI

ShopVision captures the public marketing we see from TUMI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 2 storefronts · US, CA
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does TUMI use?

All channels

Paid media is TUMI's most-used channel. Jump to a channel below, or read straight down.

Paid media385
Homepage85
Social119
Email46

TUMI homepage updates

85 captured

Cadence

~14/ wk

Last 30 days

60

▲ 2%· vs prior 30d

TUMI on email

46 captured

Cadence

~4.0/ wk

Last 30 days

17

▲ 13%· vs prior 30d

TUMI on paid media

385 captured

Cadence

~18/ wk

Last 30 days

79

Top platform

Google

TUMI on social

119 captured

Cadence

~11/ wk

Last 30 days

49

▲ 17%· vs prior 30d

Top platform

Instagram

Promotional history, record by record

60 records · latest 5 shown

CapturedChannelOfferDepth

Oct 7, 2026emailWhat’s on SaleDiscount

Oct 6, 2026websiteNew Styles Added to SaleDiscount

Oct 6, 2026emailDiscover What's on SaleOther

Oct 5, 2026websiteReserve & Collect In StoreFree Instore Pickup

Oct 3, 2026websiteNew Styles Added to SaleDiscount

55 more offers sit before Oct 3, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

TUMI's competitive set

Benchmark on the same fields

TUMI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

TUMI

32%

100%

4

This page