Helly Hansen’s marketing, tracked daily.
The latest creative Helly Hansen puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
The new season is calling
Oct 6, 2026

Paid media
MetaReady when you are! New gear is here for your next adventure.
Oct 6, 2026

Social
InstagramWalking between two countries, surrounded by one incredible landscape 🇫🇷⛰️🇪🇸 What started as a simple hike turned into an unforgettable day along the France-Spain border. Closing out summer the right way ✨ 📷 @elisabetmarina
Oct 6, 2026
What we track on Helly Hansen
ShopVision captures the public marketing we see from Helly Hansen every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Helly Hansen use?
All channelsPaid media is Helly Hansen's most-used channel. Jump to a channel below, or read straight down.
Helly Hansen homepage updates
42 capturedCadence
~2.1/ wk
Last 30 days
9
▼ 61%· vs prior 30d
Helly Hansen on email
49 capturedCadence
~4.0/ wk
Last 30 days
17
—· vs prior 30d

The new season is calling
Oct 6, 2026

Don't miss: the top styles of the season
Oct 4, 2026

One Name. Plenty of Trails.
Oct 2, 2026

Find your warmth
Oct 1, 2026

Introducing: the new LIFALOFT™ Collection
Sep 29, 2026

Ready for that first run?
Sep 27, 2026

Have you tried on our sweaters?
Sep 25, 2026

Foolproof fall footwear
Sep 24, 2026

Is it fleece season yet?
Sep 22, 2026

Not every piece gets this much mileage
Sep 20, 2026

Your weekend-adventure checklist
Sep 18, 2026

Your next go-to jacket
Sep 17, 2026
Helly Hansen on paid media
393 capturedCadence
~13/ wk
Last 30 days
54
Top platform

Ready when you are! New gear is here for your next adventure.
Oct 6, 2026 · Meta

Explore New Ski Styles
Oct 5, 2026 · Meta

Meet the redesigned LIFALOFT™
Sep 30, 2026 · Meta

Ready when you are! New gear is here for your next adventure.
Sep 28, 2026 · Meta

Meet the redesigned LIFALOFT™
Sep 15, 2026 · Meta

Rainproof Protection
Sep 14, 2026 · Meta

Explore the collection
Sep 4, 2026 · Meta

Sep 3, 2026 · Meta

Sep 2, 2026 · Meta

Gear for the adventure
Sep 1, 2026 · Meta

Aug 31, 2026 · Meta

Limited time only
Aug 27, 2026 · Meta
Promotional history, record by record
60 records · latest 1 shown59 more offers sit before Oct 2, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Helly Hansen's competitive set
Benchmark on the same fieldsHelly Hansen’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Helly Hansen on social
82 capturedCadence
~4.7/ wk
Last 30 days
20
▼ 49%· vs prior 30d
Top platform
Instagram
Walking between two countries, surrounded by one incredible landscape 🇫🇷⛰️🇪🇸 What started as a simple hike turned into an unforgettable day along the France-Spain border. Closing out summer the right way ✨ 📷 @elisabetmarina
Oct 6, 2026 · Instagram
Season 3 of the Jim and Mads Show is off to a chaotic start! We expect a lot from these two, but this is just over the top. If you’re into super-fast descents, mountaineering, and Strava, this is guaranteed to be entertaining and a bit dangerous. We can’t promise it won’t be a little controversial... Check it out at the link in bio!
Oct 5, 2026 · Facebook
"Editor's Choice" has a nice ring to it 😉 Backcountry Magazine has dubbed our new FW26 Odin BC Infinity Shell Kit, Jacket and Pant, as their perfect backcountry ski touring shell- and we couldn't agree more! "Translation: It’s waterproof and breathable. Those attributes are provided by Helly Hansen’s Lifa Infinity tech, a three-layer system which stacks DWR-treated, recycled, PFC-free face fabric over a Lifa Infinity membrane and adapted baselayer fibers. The trick is that the holes in each layer are big enough to let water vapors out but small enough that water droplets can’t get through." When you're doing type-2 fun in mountains notoriously tough with weather unpredictability, this lightweight yet durable kit excels at keeping the sweat at bay and the elements out. Our new collection has landed, check it out here: https://bit.ly/42pZW24
Oct 1, 2026 · Linkedin
What happens when a jacket built for Antarctica inspires one built for everyday life? ⏭️ For Fall/Winter 2026, we took inspiration from the only jacket Dr. @HeidiSevestre wore during her 80-day crossing of Antarctica and reimagined it for everyday wear. The result is Helly Puff: a jacket that combines exceptional warmth, thoughtful fit, and functional details. Ready for cold mornings, city streets, and everything in between.
Sep 30, 2026 · Instagram
Last year @christieimages and @tifotos we created a new film! It’s call Midlife Crisis! We are accepted @thevimff and @ 2026 Reel Minds Mental Health Film Festival! THE START OF A BIGGER CONVERSATION While mountains provide the backdrop, the message of Midlife Crisis extends far beyond adventure sports. At its heart, the film is about the challenges we all face when life takes an unexpected turn. It explores mental health, relationships, identity, vulnerability and the importance of having people around us when things get difficult. Thank you so much for our sponsor to help this film to be an impact with other people. Many friends help with there stories! @hellyhansen @climbonsquamish @nemoequipment @tenacle.ca @blackdiamond @whistlerblackcomb Film premiere Nov 18 at the Rio @thevimff
Sep 28, 2026 · Instagram
La vérité: et j’espère que ça ne vous gênera pas que je partage ceci! Tourlou Merci @ralfkell pour les photos au Svalbard et @4000hikes pour la photo des aurores polaires 🫶 @hellyhansen @krononutrition @treko.ca
Sep 24, 2026 · Instagram
We’re so excited to share our new @hellyhansen collection with you! Crafted for everyone who feels the pull of the sea - on deck or on dry land. Wear the story and carry the spirit of The Ocean Race. ⛵️ 👉 Swipe through to discover a few items from our new @hellyhansen collection.
Sep 23, 2026 · Instagram
Some trails stay with you long after the hike is over ⛰️ On the way to Falkert (2,308 m), this route follows part of the legendary Alps-Adriatic Trail and passes the crystal-clear waters of Falkertsee. 📷 @travelandhike.hu
Sep 22, 2026 · Instagram
Last week in the Tantalus mountains! Definitely was not the beach weather! But it’s mountains weather with a mega crew! Getting ready for Nepal! Go play outside! 🏔️
Sep 18, 2026 · Instagram
Go play outside! We hiked, explored, and chased some objectives this summer! ⛰️ It wasn’t always pretty. Mosquitoes treated us like an all-you-can-eat buffet, the packs were sometimes heavy, and the hills never seemed to end. 😂 But the sunsets, silence, songs, endless views, and laughter? That’s the stuff that fills my life. A little suffering, a lot of living. ❤️ #GoPlayOutside
Sep 16, 2026 · Instagram
Join us in Edinburgh alongside Assynt Mountain Rescue Team for a special screening of Come What May, a powerful film celebrating the bravery, dedication and resilience of Mountain Rescue volunteers. Experience incredible stories from the front line of mountain rescue and discover what it truly means to answer the call, whatever the weather, whatever the challenge. 📅 25 September | 7:00pm - Helly Hansen Edinburgh 🎟️ Book your tickets -
Sep 15, 2026 · Facebook
Sailing Team DMG MORI is unstoppable! 🌊🥉 Today in Lorient, the team claimed 3rd place in The Ocean Race's 3k nautical mile race across the Atlantic, and the story is even bigger than the podium. This race marked a historic milestone for ocean racing: 50/50 crew, and the first Asian woman to race IMOCA. This team has helped shape the future of sailing and ocean science. Congratulations!!! 📷 © Vincent Curutchet / Jean-Louis Carli / The Ocean Race Atlantic
Sep 10, 2026 · Facebook