Gurney's’s marketing, tracked daily.
The latest creative Gurney's puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Plant garlic this fall, pick it next summer
Oct 7, 2026
Social
InstagramStraight from the Gurney’s archives: gourds in all shapes and sizes. 🍂 These vintage photos capture just how much variety gourds can bring to the garden—from bold colors and bumpy textures to unexpected shapes that make each one unique. Grown primarily for ornamental use, gourds have a long history of finding their way into seasonal displays, crafts and other creative projects after the growing season is over. Have you ever grown gourds in your garden? Tell us what you did with them in the comments! 👇
Oct 6, 2026
What we track on Gurney's
ShopVision captures the public marketing we see from Gurney's every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Gurney's use?
All channelsEmail is Gurney's's most-used channel. Jump to a channel below, or read straight down.
Gurney's homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Gurney's on email
141 capturedCadence
~11/ wk
Last 30 days
48
▼ 8%· vs prior 30d
Plant garlic this fall, pick it next summer
Oct 7, 2026
Hostas for the shady spots in your yard
Oct 6, 2026
Four plants that are shipping now
Oct 5, 2026
Asparagus to plant this fall
Oct 4, 2026
Plants under $25 to plant this fall
Oct 3, 2026
10% off figs, elderberries and honeyberries
Oct 2, 2026
Seedless grapes to plant this fall
Oct 1, 2026
Plant an iris that blooms again in fall
Sep 30, 2026
A later-blooming peach for frosty springs
Sep 29, 2026
Garlic cloves so big they look like shallots
Sep 28, 2026
The blueberry for gardens with real winters
Sep 27, 2026
Want bigger, better garlic bulbs next year?
Sep 26, 2026
Promotional history, record by record
138 records · latest 5 shown133 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Gurney's's competitive set
Benchmark on the same fieldsGurney's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Rare Seedsrareseeds.com
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Gurney's on social
127 capturedCadence
~11/ wk
Last 30 days
47
▲ 34%· vs prior 30d
Top platform
Instagram
Straight from the Gurney’s archives: gourds in all shapes and sizes. 🍂 These vintage photos capture just how much variety gourds can bring to the garden—from bold colors and bumpy textures to unexpected shapes that make each one unique. Grown primarily for ornamental use, gourds have a long history of finding their way into seasonal displays, crafts and other creative projects after the growing season is over. Have you ever grown gourds in your garden? Tell us what you did with them in the comments! 👇
Oct 6, 2026 · Instagram
Can’t you just taste how good a homegrown, fresh-picked melon is? 🍈 At Gurney’s, we’re always innovating to bring you the best fruits and vegetables available. That means getting out in the field, growing, testing and evaluating new varieties to find the ones we’re excited to bring to gardeners. Here’s a behind-the-scenes look at Gurney’s owner Niles Kinerk during our 2026 melon trials, checking out some exciting possibilities for your spring 2027 garden. Stay tuned... we'll be announcing new varieties for 2027 soon!
Oct 4, 2026 · Instagram
Gourds, pumpkins and squash may look like close relatives—but they each bring something different to fall. 🍂 Gourds are typically grown for decorating and crafts, thanks to their hard shells, interesting textures and unique shapes. 🎃 Pumpkins do double duty. They’re a fall decorating favorite, but they’re also edible and can be used in everything from soups and roasted dishes to pies. 🌱 Squash includes both summer and winter types. Zucchini and yellow squash have tender skins and mild flavor, while winter varieties like butternut and acorn develop tougher skins and denser flesh. Want to dig a little deeper into what sets them apart? Learn more at the link in our bio.
Oct 3, 2026 · Instagram
Have you made room for persimmons in your garden? 🧡 These distinctive fruit trees can be a rewarding addition to the home orchard, with varieties offering different flavors, textures and ripening characteristics. Knowing your persimmon type, when the fruit is ready to eat and the growing conditions these trees prefer can help you get more familiar with this unique fall fruit. Swipe through for a closer look at persimmons, from growing basics to what makes certain varieties stand out. ➡️
Oct 1, 2026 · Instagram
🐿️ Tired of squirrels digging up your fall-planted bulbs and garlic? You’re not alone! In this Dig In Q&A, Gurney’s Chief Horticulturist Mark Wessel answers a question from a gardener dealing with hungry squirrels getting into her fall plantings. Mark shares practical ways to help discourage squirrels from digging, including how planting depth and a few simple barriers can help protect your bulbs and garlic 👨🌾 Have a garden question you’d like Mark to tackle next? Submit it on our website and watch the full episode of Dig In, link in our bio!
Sep 30, 2026 · Instagram
Still waiting on those last tomatoes to ripen? Cooler fall weather doesn’t mean you have to give up on them just yet! Here are a few ways to help those final tomatoes along: 🌱 Pinch new flowers and tiny fruits. Let the plant focus its energy on tomatoes that are already further along. 🍃 Keep healthy leaves in place. They’re still helping the plant produce energy for ripening fruit. 💧 Keep up with watering. Continue watering as needed during dry conditions. 🌡️ Protect plants on chilly nights. Lightweight row covers can offer extra protection while still letting in light and water. 🍅 Know when to bring them inside. Half-colored tomatoes can finish ripening indoors at room temp. If nighttime temps drop below 40°F, bring full-size tomatoes inside, too. A few simple steps can give those lingering tomatoes more time to ripen. Find the full guide at the link in our bio!
Sep 29, 2026 · Instagram
In our monthly Dig In Q&A Series, Gurney's Chief Horticulturist, Mark Wessel, answers questions submitted by real gardeners. Episode 12: In this episode, Mark shares advice on how to keep critters from digging up your bulbs and garlic, and why your zucchini ends are turning black. Questions answered in this video: Q: Every fall, I planned a trove of spring bulbs and garlic. Only had to have the squirrels dig them up over the winter and feast on my plantings. Any suggestions to prevent this? Q: For the last couple of years, my zucchini gets about 2 to 3in long, and then the end of the zucchini turns black and rots. Why is this happening? Mentioned In This Video: Garlic Bulbs https://www.gurneys.com/collections/garlic-bulbs Flower Bulbs https://www.gurneys.com/collections/all-bulbs Zucchini https://www.gurneys.com/collections/summer_squash Pest & Disease Control https://www.gurneys.com/collections/pest-and-disease-control Learn More from Gurney’s: The Reason Behind the Dreaded Blossom End Rot: https://www.gurneys.com/pages/ybyg_the-reasons-behind-the-dreaded-blossom-end-rot Don’t forget to send in your own gardening questions for a chance to be featured in a future episode! Submit it here: http://www.gurneys.com/pages/dig-in
Sep 28, 2026 · Youtube
It’s picking season! 🍎🍐 There’s something satisfying about seeing apple and pear trees loaded with fruit after months of growth and care. When ripe fruit starts coming away easily from the branch and those first few make their way into the basket, you know fall has officially arrived. Now comes the fun part: deciding what to make with it all! Here are 10 delicious ways to enjoy your harvest: 🍎 Applesauce 🍐 Apple or pear crisp 🥧 Apple pie 🍐 Poached pears 🍞 Apple bread 🍎 Apple or pear cider 🥧 Sweet or savory pear tart 🧀 Apple & cheddar grilled cheese 🍎 Baked apples with cinnamon 🍐 Fresh eating, of course! Are you picking apples or pears from your garden this year? Tell us your favorite way to use them in the comments! 👇
Sep 27, 2026 · Instagram
Ready to grow beyond the usual berries? Meet four unique fruits worth getting to know: 🫐 Boysenberry — Large, nearly seedless berries with a sweet-tart flavor that makes them delicious picked right off the plant. 🌱 Lingonberry — Small, tart red berries that grow on a cold-hardy, low-growing shrub and are well suited for jams, jellies and juices. 🫐 Marionberry — Sweet-tart, blackberry-like berries with a firmer texture that makes them especially good for pies and baking. 🌿 Huckleberry — Deep purple-blue berries with a distinct flavor that works well in sauces and preserves. Thinking about adding something different to your garden? Fall is a great time to plant fruit plants and get them established for seasons to come. Find these unique picks at: Gurney’s: https://www.gurneys.com/collections/native-fruits
Sep 26, 2026 · Facebook
Highlights from our Summer Photo Contest! 🌱📸 We loved seeing the big smiles, abundant harvests and everything you grew with Gurney’s this season. A big thank you to Annie A., Carrie R., Hawken C., Mary K., Molly B., Roger S. and Soraya R. for sharing your gardens with us, and to everyone who entered! Keep growing and sharing—we can’t wait to see what comes out of your garden next!
Sep 24, 2026 · Instagram
🎃 Big, small and everything in between! From giant pumpkins that make a statement to mini varieties perfect for fall displays, you can grow your own favorite pumpkin varieties! Find the right pumpkin for your garden with seeds from Gurney’s, including these favorites: • Dill’s Atlantic Giant Pumpkin — known for its enormous size • Big Max Pumpkin — big, bright orange pumpkins • Pumpkin Batwing Mix — unique green-and-orange coloring • Jack Be Little Pumpkin — charming miniature pumpkins Start planning next year’s pumpkin patch → Link in bio
Sep 23, 2026 · Instagram
Sep 22, 2026 · Facebook