Glossier’s marketing, tracked daily.
The latest creative Glossier puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Glossier
ShopVision captures the public marketing we see from Glossier every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Glossier use?
All channelsPaid media is Glossier's most-used channel. Jump to a channel below, or read straight down.
Glossier homepage updates
85 capturedGlossier on email
61 captured
It’s officially Virgo Season!
Aug 22, 2026

Going back to school?
Aug 20, 2026

Our community’s must-have products
Aug 19, 2026

Cheek Week ends tonight!
Aug 18, 2026

Got a question?
Aug 17, 2026

Over 10k 5-star reviews (and counting)
Aug 15, 2026

You’ve got 15% off
Aug 13, 2026

Cheers to our new friendship
Aug 12, 2026

Our blushes are 20% off
Aug 11, 2026

The perfect lip product doesn’t exi-
Aug 8, 2026

It’s officially Leo season!
Aug 7, 2026

Cool off with some fruity treats
Aug 5, 2026
Glossier on paid media
400 captured
Your signature scent awaits
Aug 21, 2026 · Meta

In a New York Minute Set
Aug 20, 2026 · Meta

Aug 14, 2026 · Meta

Aug 13, 2026 · Meta

Aug 12, 2026 · Meta

Aug 7, 2026 · Meta

Aug 6, 2026 · Meta

Shop Everyday Beauty Designed With Every Look In Mind.
Aug 5, 2026 · Meta

Jul 31, 2026 · Meta

Jul 30, 2026 · Meta

Jul 29, 2026 · Meta
Glossier on sms
5 capturedPromotional history, record by record
191 records · latest 5 shown186 more offers sit before Aug 19, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Glossier's competitive set
Benchmark on the same fieldsGlossier’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Glossier on social
118 capturedReady in a minute ✨ @isabellacarr wears Cloud Paint Plush Blush in Soar, Boy Brow in Clear, Lip Line in Bit, and Balm Dotcom in Black Cherry
Aug 22, 2026 · Tiktok
Open for a NYC summer of a lifetime: Knicks in 5, Balmdega, World Cup parties, Empire State Building proposals. Only the good stuff. Captured @robertgallardo
Aug 21, 2026 · Instagram
Off duty uniform 🧢
Aug 20, 2026 · Instagram
Blushing across shades 💞 @oskinadya swatches Bloom, Float and Storm.
Aug 17, 2026 · Tiktok
A New York day with @chelseaasoflate 🍎
Aug 16, 2026 · Instagram
Here’s to the little things that make life feel good.
Aug 15, 2026 · Instagram
A pretty plush lineup. Enjoy 20% off Cloud Paint + Cloud Paint Plush Blush through 8.17, plus get a free Blush Brush with orders of $75+. Available online and in store at Glossier.
Aug 14, 2026 · Instagram
Puts the plush in Cloud Paint Plush Blush
Aug 13, 2026 · Instagram
Your sign to pick up “just because” flowers at the Balmdega. Get a free mini bouquet of fresh florals by @futurejenn on orders of $75+ 💐 This weekend at Glossier SoHo ✨ August 14–16, while supplies last. See you there! 😊👋
Aug 12, 2026 · Instagram
We’re feeling cheeky this week 🤭 Enjoy 20% off Cloud Paint + Cloud Paint Plush Blush through 8.17, plus get a free Cheek Brush with orders of $75+. Available online and at in-store at Glossier. Shades shown: Bloom, Puff, Float, Soar + Burst 💗
Aug 11, 2026 · Instagram
The only accessory that matters in this heat 🧊 via @emilycro
Aug 10, 2026 · Instagram
A day in the city with @mariaalia 🗞️
Aug 9, 2026 · Instagram