Glossier’s marketing, tracked daily.
The latest creative Glossier puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Our 2026 Holiday Gift Guide is here!
Oct 6, 2026

Social
TiktokHappy birthday to us! It was actually yesterday, but a holiday meltdown took over… (we'll tell you all about it later 🎁) For now: thank you for 12 years of shelfies, fluffy brows, and “you smell good," we wouldn't be here without you. And thank you to Lauren Schofield, who Just Baked this beauty for us 🎂
Oct 7, 2026
What we track on Glossier
ShopVision captures the public marketing we see from Glossier every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Glossier use?
All channelsPaid media is Glossier's most-used channel. Jump to a channel below, or read straight down.
Glossier homepage updates
85 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Glossier on email
52 capturedCadence
~2.8/ wk
Last 30 days
12
▼ 33%· vs prior 30d

Our 2026 Holiday Gift Guide is here!
Oct 6, 2026

What are you being for Halloween?
Oct 5, 2026

Your fall face awaits
Oct 3, 2026

Something festive’s right around the corner…
Oct 2, 2026

Last call! Free Mini Glossier You Wardrobe
Sep 28, 2026

Still on! Get a free Glossier You Discovery Kit
Sep 26, 2026

Try our fragrances for free!
Sep 22, 2026

Boy Brow just won an award!
Sep 17, 2026

Your fall palette
Sep 16, 2026

Smell rich with Glossier You Doux
Sep 15, 2026

Brow down
Sep 13, 2026

Last call for 30% off
Sep 8, 2026
Glossier on paid media
378 capturedCadence
~52/ wk
Last 30 days
221
Top platform
Glossier on sms
13 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 14%· vs prior 30d
Glossier's competitive set
Benchmark on the same fieldsGlossier’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Glossier on social
117 capturedCadence
~8.9/ wk
Last 30 days
38
▲ 31%· vs prior 30d
Top platform
Instagram
Happy birthday to us! It was actually yesterday, but a holiday meltdown took over… (we'll tell you all about it later 🎁) For now: thank you for 12 years of shelfies, fluffy brows, and “you smell good," we wouldn't be here without you. And thank you to Lauren Schofield, who Just Baked this beauty for us 🎂
Oct 7, 2026 · Tiktok
Your You collection, all ready to be unwrapped. Four signature scents: You, Doux, Fleur, and Soie in the Mini Wardrobe Kit. Plus, the You Duo (feat. a full size You + a travel spray) for when one size simply won't do. Both sets available at Glossier, @Sephora, @sephoracanada, Sephora at @Kohl’s, and @SPACE NK. Shop the You Duo at @Amazon.
Oct 6, 2026 · Tiktok
Four ways to be You, now in mini 🌟 Meet the cutest members of our fragrance family: You, Doux, Fleur and Soie, sized to go wherever you do. Shop first on the Sephora App in the U.S. and Canada today ✨ Coming 10/6 to Glossier, @Sephora, @sephoracanada, Sephora at @Kohl’s, and @SPACE NK.
Oct 5, 2026 · Tiktok
The cutest members of our fragrance family 🌟 Four Glossier You fragrances in You, Doux, Fleur and Soie, are now cutie-patootie-sized for a limited time for the holidays. Your new little plus-ones land on the Sephora App in the US + Canada tomorrow. Available 10/6 at Glossier, @sephora, @sephoracanada, Sephora @kohls, and @spacenk.
Oct 4, 2026 · Instagram
Meet our Holiday Collection! Mini fragrances, a juicy lip duo, and new Toasty Nuts + Just Baked Balm Dotcoms you’ll want to savor. Treat yourself and everyone on your list. Drop dates 👇 Mini Glossier You Wardrobe Kit First access on the Sephora App 10.5. Available 10.6 at Glossier, @Sephora + @SPACE NK Glossier You Duo Available 10.6 at Glossier, Sephora + Space NK. Just Baked + Toasty Nuts Balm Dotcom 🥜🥐 First access on the Sephora App 10.9. Available 10.10 at Glossier, Sephora + Space NK. Black Cherry Lip Duo 🍒 Available 10.10 at Glossier, Sephora + Space NK. Tap the link in bio to join the list ✨
Oct 2, 2026 · Tiktok
We’re keeping this one under wraps…but not for long. Coming soon.
Oct 1, 2026 · Tiktok
Fallmaxxing with @oskinadya 🍎
Sep 30, 2026 · Tiktok
The type of boots-on-the-ground journalism we want, starring @derekdengg + You Doux.
Sep 29, 2026 · Instagram
She’s layered.
Sep 27, 2026 · Instagram
Crisp apples + a little Doux
Sep 26, 2026 · Instagram
Things that make us feel extra rich these days..
Sep 25, 2026 · Tiktok
An apple a day, just a little sweeter 🍎🥐 Stop by Glossier SoHo this weekend for a complimentary Spiced Apple Cinnamon Bun from @libraebakery + a special coupon from us 💕 September 26 + 27 from 12-4pm, while supplies lasts. See you there! 😊👋
Sep 24, 2026 · Instagram