Kosas Cosmetics’s marketing, tracked daily.
The latest creative Kosas Cosmetics puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Kosas Cosmetics
ShopVision captures the public marketing we see from Kosas Cosmetics every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Kosas Cosmetics use?
All channelsPaid media is Kosas Cosmetics's most-used channel. Jump to a channel below, or read straight down.
Kosas Cosmetics homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Kosas Cosmetics on email
59 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 27%· vs prior 30d

Meet minis only here for the holidays
Oct 7, 2026

Wearable works of art
Oct 6, 2026

What is Comfy Glam?
Oct 5, 2026

This product will change your daily routine
Oct 4, 2026

Up to 40% off brow essentials
Oct 3, 2026

Today only: Up to 40% off brow favorites
Oct 2, 2026

Welcome to Kosas, we got you a gift 💛
Oct 1, 2026

New holiday sets are here
Sep 30, 2026

This lip gift is going, going…
Sep 25, 2026

Two favorites for eyes that draw you in
Sep 24, 2026

Little lip gift for you
Sep 19, 2026

Our founder’s approach to color + mascara
Sep 17, 2026
Kosas Cosmetics on paid media
230 capturedCadence
~18/ wk
Last 30 days
78
Top platform
Meta

Free Mini Concealer With Orders $80+
Oct 7, 2026 · Meta

Limited Time Holiday Sets
Oct 2, 2026 · Meta

FREE Lip Pulse Deluxe Sample With Orders $80+
Oct 1, 2026 · Meta

Bestselling formula, new eye-enhancing shades
Sep 18, 2026 · Meta

Like magic for your under eyes
Sep 17, 2026 · Meta

Sep 16, 2026 · Meta

Sep 10, 2026 · Meta

25% Off Sitewide + Free Full-Size Gift On Orders $100+
Sep 5, 2026 · Meta

Sep 4, 2026 · Meta
Promotional history, record by record
155 records · latest 4 shown151 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Kosas Cosmetics's competitive set
Benchmark on the same fieldsKosas Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Kosas Cosmetics on social
105 capturedCadence
~11/ wk
Last 30 days
47
▲ 88%· vs prior 30d
Top platform
Instagram
crisp air, creative energy, and all things cozy—what are your favorite fall rituals?
Oct 6, 2026 · Facebook
smudgy and lived-in or crisp and polished, black mascara + liner is the ultimate frame for the eye. hypnotize is our intense black shade for high-contrast definition that really accentuates eyes’ depth. it’s timeless, looks good on everyone, and works for every occasion. shop soulgazer mascara + eyeliner in hypnotize at Sephora to get the look
Oct 5, 2026 · Facebook
allure is a nuanced dark brown shade that’s smoldering, soulful, and soft around the eye. pair soulgazer mascara + eyeliner in allure for a deep espresso gaze. shop the look at Sephora
Oct 1, 2026 · Facebook
vma best new artist winner SIENNA SPIRO in kosas by Lilly Keys skin: dreambeam spf 40 revealer skin-improving foundation spf 25 in 200 revealer concealer in 01 n + 03 w cloud set loose powder in translucent sway the sun show bronzer in waves blush is life in dreamland eyes: shiny objects in gilded, haloed + opaline soulgazer eyeliner in hypnotize, enigma + gravitate soulgazer mascara in hypnotize + enigma brows: brow pop in brown black air brow in brown blaack lips: hotliner in mega + infinite wet stick in 100 degrees wet lip oil gloss in jellyfish + unbuttoned get her look at Sephora
Sep 28, 2026 · Facebook
a little coverage, lifted brows, and defined eyes with a soft sheen on lids. effortless, alluring, still looks like you. shop the look featuring three new eye-enhancing soulgazer mascara shades at Sephora.
Sep 27, 2026 · Facebook
a sexy alternative to the classic black mascara + liner look. enigma is a blackened navy shade that creates a cool, mysterious midnight blue gaze. shop the soulgazer look at Sephora.
Sep 25, 2026 · Facebook
subtle tone shifts that play up natural eye color 🪄 #fallmood #colormascara #brownmascara #bluemascara #purplemascara
Sep 23, 2026 · Tiktok
the kind of color that gets more interesting the longer you look. dimensional, magnetic, a little unexpected, yet easy to wear. get your burgundy gaze with soulgazer mascara + eyeliner in bewitch at Sephora
Sep 21, 2026 · Facebook
your mascara has a match. pair soulgazer mascara + eyeliner in the same shade to amplify its eye-enhancing effect. created with color theory to complement and play up, never overpower, your eyes’ natural complexity. shop them together and save exclusively at kosas.com.
Sep 19, 2026 · Facebook
this launch isn’t about bold, obvious color. the new soulgazer mascara shades are subtle shifts that work with, not against, your eyes’ natural coloring to enhance your look. shop our bestselling lengthening + lash-boosting peptide mascara in allure, bewitch, and enigma now at @sephora
Sep 18, 2026 · Instagram
there's a version of you that shows up in bewitch. softer and warmer than black, quieter than red or purple, unexpected, yet easy to pull off 🔮 #kosasmascara #purplemascara #purplemakeup #purpleoutfit #purplecolortheory
Sep 17, 2026 · Tiktok
our most requested shade is finally here. understated and effortless, allure gives lashes dark, soft definition. shop it now at Sephora. pair it with its matching soulgazer eyeliner for the full effect.
Sep 16, 2026 · Facebook